How to use the digital transformation to drive personal customer relations?

Christine Kayser
EFFICY
Tokyo

Digital Transformation / Customer relations

The current evolution of businesses towards more data driven approaches has lots of advantages, but also presents challenges with the loss of personal contact and communication. Google, chatbots, Covid etc. has made us more ready for online interaction, but in many industries, we still need the personal touch to distinct ourselves from competitors and keep customers happy and loyal. During this keynote you will find out that digitalization should not be seen as the opposite of personal interaction but can support the good relations to customers by handling and presenting data efficiently in the right situations.

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