How Colruyt Creates Maximum Impact using Personalization

Jonas Boonen


Jonas will deep dive into how Colruyt uses personalization powered by Froomle in innovative applications on their Dreamland website to create a memorable and efficient customer journey. We will discuss the more general use cases, along with guided gift finding tool "Dreambuddy" and how our drive to beat Google's recommender system helped increase Dreamlands key KPIs.

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