Google Analytics 4 : What marketers need to know

Gerald Claessens

Digital Marketing

As time goes by, browsers are going to block data and some people use extensions that block data. That's why Google designed GA4 with artificial intelligence (machine learning) to take what can be measured, feed that data to its algorithms, and then build reports that model on your actual users to forecast what the data might be if all user data could be collected. In this session, we will focus on what marketers need to know to be future proof with their tracking.

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