Drive Revenue and Customer Lifetime Value through SAP Emarsys Customer Engagement

Cristelle Delaporte
SAP (EMARSYS)
Milan
Customer Relations

Contextual, relevant, and real-time personalization is the key to driving customer lifetime value and revenue. While “personalization” may seem like an overused term we all know, it is not just about tailoring a communication to a customer right when they are in the market to buy something. Personalization is about using the data you have to better predict your customer’s wants and needs, and engage them on a 1:1 level before, during, after, and well beyond their purchase.

In this presentation, you’ll hear from Cristelle Delaporte as she discusses how SAP Emarsys Customer Engagement helps B2C/D2C retail and e-commerce companies accelerate their business outcomes by delivering true 1:1 personalized omnichannel experiences and improve time to value with built-in analytics and Artificial Intelligence.

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