Influencer Marketing in 2022: trends, challenges and tools

Sarah Levin Weinberg
STELLAR
Milan

Social Media

Influencer marketing has become a multi-billion dollar industry in just a few years. It was challenged by the game-changing 2020, it welcomed new social formats in 2021 and it will continue to offer opportunities in 2022. With concrete examples of brand campaigns (Colgate, Mondelez, L’Oreal, etc), we will discuss the 2022 mindset, challenges, tech platforms, and trends that can generate success: from Short Videos and Posts amplification to Twitch and Live Shopping.

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