In today’s ‘fake news’ culture, consumers are having more and more trouble identifying whom and what to trust. As a result, people's decisions and behavior have been impacted, thus becoming more careful in their online behaviour. Therefore, it’s more important than ever for businesses to build a strong online reputation. In this presentation, Olivier-César De Clercq will guide you through how businesses can use reviews to strengthen their reputation online. He will also share practical advice on how marketers can use the voice of their customers in their marketing campaigns to improve their ROI.