Moonie is a Germany-based entrepreneur, China commerce strategist, bestselling author, and Co-Founder of eTOC Group. Having spent half her life in China and half in Germany, she offers a rare insider perspective on two of the world’s most influential business ecosystems. With more than 16 years of experience in marketing, brand building, e-commerce, and digital innovation, she helps global brands navigate China’s fast-evolving consumer landscape while supporting Chinese companies in their international expansion. As a recognized thought leader and keynote speaker, Moonie is known for translating China’s most important business and technology trends into actionable insights for Western executives. Her expertise provides audiences with a unique preview of how AI, retail media, platform ecosystems, and next-generation commerce models are reshaping the future of business worldwide.