
TikTok
Vincent Pierquet
Country Manager Belgium
Vincent Pierquet
Country Manager Belgium
For almost 4 years, he’s been working with key Belgian brands and agencies to help them onboard and thrive on TikTok. They work and grow together with more than 200 major brands in Belgium.
From entrepreneur to marketeer, He has a good knowledge of the challenges brands can face. He’s been working in several areas in France, India & Belgium. Always embracing challenges and taking uncertainty as an opportunity to learn and grow.
A new era of advertising
Let’s explore how AI is shaping a new future of advertising, reinventing content creation as well as campaign optimization.
Marcel Molenaar
Country Manager
Marcel Molenaar lives and works in Amsterdam. Initially, his passion lay in the hospitality industry, but after completing his studies in this field, he began to niggle; what else is there? In the early 1990s he decided to move to Nijmegen to study Communication Science with a Master’s degree in Marketing Communication. When he graduated in 1996, the new digital age was just dawning and he landed at IBM in Amsterdam just in time to lay the foundation for a career in this field.
After various positions at IBM Netherlands, Lycos International, HotSMS and MailMedia, he starts at Linkedin Benelux in 2012 as Head of Marketing Solutions. In this position, he is responsible for all advertising activities of LinkedIn Benelux and advises customers and agencies on their content strategy and available LinkedIn solutions in this area. In 2015, in addition to his current role, LinkedIn appointed him Country Manager Benelux with which he oversees all activities of the LinkedIn Benelux office.
LinkedIn. Where Marketing means Business
In this session, we’ll explore how LinkedIn is evolving to help brands drive real business impact through marketing by connecting creativity with outcomes, and brand with demand.
Discover how this new direction can unlock fresh opportunities for your team and elevate your marketing strategy!
Ana Melara
Digital head of innovation
Anouchka D’Hertefelt
Marketing & Media Expert
Met meer dan 10 jaar ervaring in digitale media combineer ik strategisch inzicht met hands-on expertise. Na 6 jaar als digital planner in diverse media-agentschappen, werk ik sinds 5 jaar bij KBC, waar ik mijn kennis inzet voor zowel ATL- als performancecampagnes. Ik ondersteun collega’s in hun dagelijkse werking, probeer graag nieuwe zaken uit en volg trends op om onze marketingaanpak continu te versterken.
Sietse de Berlangeer
E-activation Manager
Brushing Up the Market: Rowenta’s Winning Formula for launching personal care
What happens when innovation meets influence? For Rowenta, it meant turning a product launch into a social media moment, and a moment into momentum. From blow-dryers to buzz online, we’re connecting with consumers like never before – and taking retailers along for the ride.
Kevin Rollier
Digital Media Manager
As Digital Media Manager at Delhaize, I lead digital media campaigns with a strong focus on innovation, data, and performance. Thanks to my background as a Data & Tech Director and various programmatic roles within an agency, I’ve built up in-depth expertise in these areas.
Next Generation Multi-Touch Attribution – How to unwire the messy middle
We’re excited to explain our Multi-Touch Attribution (MTA) model, powered by our recurring neural network (machine learning). Unlike traditional attribution models that rely on static rules and lower funnel assumptions, our model uses deep learning to analyze real customer journeys across all touchpoints. By learning from data across channels (social media, programmatic, analytics, and search), it uncovers the hidden dynamics between platforms and how they amplify each other’s impact.
What sets our model apart is its ability to predict future behavior. It doesn’t just explain what worked, it anticipates what will work next, enabling more informed decisions in near real-time. Taking upper-funnel, brand, and predominantly impression-based media into consideration.
And because it continuously retrains itself, the model evolves alongside shifting campaigns, business goals, and consumer habits. This ensures insights remain both relevant and actionable.
This neural network doesn’t just track interactions—it interprets them, recognizing the timing, sequence, and context of each touchpoint to reveal how different moments in the customer journey contribute to a conversion.
This is attribution reimagined: intelligent, adaptive, and designed to unlock the full potential of our marketing strategy.
Manqoba Allyns
Online Range Specialist
The Kitchen Journey, Reimagined
Discover how IKEA continuously adapts to the needs of today’s customers. Let’s have a closer look at how they have optimised their omnichannel approach for the kitchen business.
Jushan Saitia
Microsoft Advertising Representative
Based in Vienna, Austria, Jushan works as a Senior Client Solutions Manager at Aleph Group Inc., collaborating with leading advertisers from Austria, Switzerland, and Belgium to develop effective strategies for Microsoft Advertising. With over five years of experience in the Search Engine Advertising (SEA) industry, Jushan understands the challenges faced by advertisers and agencies. His ability to deliver tailored, results-oriented solutions has made him a trusted partner in the field. Jushan brings valuable insights and expertise to his work, contributing to successful digital campaigns in a fast-paced, digital-first environment.
Taking Your Paid Advertising to the Next Level with Microsoft Advertising
Explore how businesses can elevate their paid advertising strategies using Microsoft Advertising’s powerful tools and platforms. It highlights advanced techniques for optimizing campaigns across search, display, and native ads to maximize ROI and reach targeted audiences effectively. Attendees will gain actionable insights into leveraging Microsoft Advertising’s unique features and expansive network reach, to achieve superior performance and drive business growth.
Lisa David
Social & Influence Manager
Lisa is the Social & Influence Manager at Groupe SEB Benelux, home to brands such as Tefal, Rowenta, Moulinex, Calor and Krups.
After earning a diploma in Advertisement & Communication and a Master’s in E-commerce, she explored digital marketing, advertising and PR through several internships, where she discovered her enthusiasm for social media and influence.
Her first full-time position was with the Swedish company Telavox, where she worked as a Marketing & Event Expert and gained valuable insight into the B2B side of digital communication.
Two years later, missing the B2C world, she joined Groupe SEB as Social & Influence Marketing Manager. She was entrusted with developing the 6 brands social presence, influencer strategy, and UGC/EGC content approach from the ground up — work that has since become a valuable asset for all brands in the portfolio. “
Brushing Up the Market: Rowenta’s Winning Formula for launching personal care
What happens when innovation meets influence? For Rowenta, it meant turning a product launch into a social media moment, and a moment into momentum. From blow-dryers to buzz online, we’re connecting with consumers like never before – and taking retailers along for the ride.
Wannes De Jonghe
Head of Digital Communications
As Head of Digital Communications at Oxfam Belgium, Wannes De Jonghe drives the organisation’s digital voice and visibility. He leads the team behind Oxfam’s web, social, email and marketing channels – aligning strategy with creative execution and making sure every campaign hits its mark. Together with his team, he turns strategic goals into concrete digital plans, contributes to policy development, and keeps track of results to ensure impact and consistency. He is one of the key forces behind the ‘Speak Up for Palestine’ campaign, using bold digital storytelling to turn awareness into action.
The Power of Strategic Communication Tracks
How Oxfam chooses the right track for the right impact, with a deep dive into their successful ‘Speak Up for Palestine’ campaign.
Oxfam communicates on a wide range of urgent global issues, from human rights to climate change to fair trade chocolate. With so many messages to share, how does Oxfam decide which to prioritize and how? In this session, Oxfam’s Head of Digital Communications Wannes De Jonghe will introduce their 5-track communication model, a strategic framework that helps the organization choose the right approach for the right moment. The session will then explore how the ‘Speak Up for Palestine’ campaign fits into this model, going in-depth into the campaign’s digital strategy and sharing some amazing digital results.
Transformation Strategist @ Scopernia
Keynote Speaker
Jo Caudron is a renowned keynote speaker, author, thought leader and transformation strategist with nearly 30 years of experience in digital innovation. As founder of Belgium’s first digital agency, he built over 25 companies focused on technology and change. Through his company Scopernia, Jo helps organizations across Europe and the Middle East navigate societal and technological disruptions. He has written six books, the seventh is on its way, which explore global trends and offer practical models for future-ready transformation.Jo’s passion lies in inspiring people with a clear, optimistic vision of the future—his true “why” of change.
Fuck the System, And Other Bad Ideas For The Future
Do you also believe that Europe is burned out? That we are militarily weak, economically stuck in regulations, lacking innovation, and technologically irrelevant?
In his brand-new keynote, based on his upcoming book, Jo Caudron proves just how wrong that picture is.
After eighty years of dependence on the United States, Europe stands at a crossroads. The war in Ukraine, the rise of China, and America’s retreat from global leadership confront us with the dangers of that dependence. Yet at the same time, they create an unprecedented momentum to reinvent Europe.
Contrary to our collective inferiority complex, Europe possesses enormous strength: economic power, technological expertise, innovation capacity, and the political momentum to act. On top of that, numerous instruments and initiatives are already in place to enable renewed ambitions.
Jo introduces a new innovation paradigm that challenges entrepreneurs, policymakers, and leaders to help build a strong Europe:
This keynote is both a wake-up call and an action plan.
Jo shows how Europe can, in the coming decade, develop into a true global superpower that finally claims its rightful seat at the geopolitical table. The choices Europe makes today will determine how our economy and society will look tomorrow.
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Leading Expert Digital Sector
Keynote Speaker
Dado Van Peteghem is a seasoned entrepreneur, keynote speaker, and thought leader in digital transformation and ecosystem thinking. He helps organizations navigate change and seize digital opportunities.He has co-authored several acclaimed books, including Digital Transformation, Corporate Venturing, Metasystems, and The Virtual Economy, which explores the future shaped by AI, virtual worlds, and blockchain. And his latest one ‘Soul vs. Scale’. Dado speaks globally, serves on the strategy committee of the Chalhoub Group in Dubai, and brings a forward-thinking, cross-continental perspective to every stage he steps on.
SCALE vs SOUL: AI and the unique human factor
In an era where AI scales faster and thinks quicker, the question isn’t just what machines can do, but what we as humans and organisations still uniquely bring to the table.
How can we harness AI’s 100x power without losing our human touch? What truly sets us
apart from machines, and how do we build organizations that SCALE without losing SOUL?
Technology moves business, Soul moves people. The future truly belongs to those who understand and play with both. Will you be one of them?
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Carole Lamarque
Founder
Carole Lamarque is a leading marketing expert and a passionate voice in the business world, reaching 30,000 Belgian entrepreneurs and professionals daily on LinkedIn. She is an authority on growth strategies, digital marketing, influencers, and consumer behavior, with unparalleled expertise in creating viral success and driving exponential growth.
Her career in the telecom, media, and energy sectors has led to groundbreaking innovations, including the launch of the internet in Belgium and Cloud Computing. As a bestselling author at Lannoo Campus, she delivers impactful keynotes on exponential growth at prestigious conferences such as the FIATA World Congress and the Congress of the European Society for Organ Transplantation.
Carole served the Board of Directors of Port of Antwerp-Bruges untill 03/2025. Additionally, she shares her strategic insights at VOKA Waasland-Antwerp.
Estelle Bouvier
Global Media Strategy Manager
Sporter, digital minded, passionate about communication & media. Definitely a blue Decathlon heart with more than 10y experience in communication within Decathlon (in Belgium and Globally) & media agency.
Alain Mayné
Keynote speaker & Transition Strategist
Alain Mayné is business and marketing transition strategist. Nicknamed “the philosopher of marketing”, he is passionate about economic, sociological, technological, political and societal mutations and the changes they impose on our society model as well as the role we all need to play there. He puts these deep interests at the service of the paradigm shift to which brands, businesses, governments, institutions, citizens and actors of the digital industry must respond through, at least, positive impact.
What if the future said ‘NO’ to technology?
Digital technology is a powerful transformative tool for developing a new societal model. AI, oscillating between its starry promises and its crash-test risks for humanity, is taking the human race forward into the unknown. AI is just one example: citizens and businesses ask questions and directions about digital and technology in general.
For too long, we’ve been driven by techno-fascination. Now, under the growing dominance of Big Tech, we feel the need to separate the benefits from the harm. We must educate ourselves to make the best possible use of these tools.
Digital and technology actors and leaders need to guide citizens into a balanced path. If they fail to integrate societal progress, to discern the good from the bad, and to place education at the heart of their mission, techno-rejection will grow. That would benefit no one…
The good news? It’s still avoidable… by turning tech doubt into digital trust !!
Antoine Alexis
Sr. Media Strategy Manager
I’m Alexis – In advertising for over 10 years, helping brands grow with smarter media strategies. Now at Danone Benelux to unlock Mental Availability for our beautiful Brands !
Willem Mertens
Data & AI Strategy Consultant
Willem is a data and AI strategy consultant with over 15 years of experience advising leadership teams and managing data-driven initiatives across sectors such as retail, mobility, and public services. Skilled in translating insights into strategy and fostering data-driven decision-making, Willem combines technical knowledge with strong research and facilitation capabilities. He has led international projects involving data-centric organisational design and strategy, data architecture, process improvement and innovation. He holds a PhD in Business Economics and a Master in Organizational Psychology.
From hype to value: your next 100 days with AI
Recent reports on AI suggest that, although adoption is high, few organisations generate value through AI. We argue that there are two important reasons for this: the absence of good strategy and a lack of organisational redesign. We present a simple approach to remedy both and initiate transformation within the span of 100 days.
(Strategy = vision + principles, followed by a use cases roadmap and plan for capability development)
Nicole Gafarzada
Solution Consultant
Nicole Gafarzada
Solution Consultant
I have over five years’ experience helping brands shape their marketing strategies through Social Listening and Social Media Management tools. I’ve worked with leading platforms including Brandwatch, Pulsar, and Sprinklr, supporting organisations of all sizes – from SMEs to global enterprises – across sectors such as finance, government, charities, agencies, and more. My focus has been on helping brands uncover insights, tell compelling stories, reach the right audiences, and navigate moments of crisis with confidence. I’m passionate about showing how social listening can unlock fresh perspectives and create stronger connections between brands and their audiences.
At Digital First I’ll give two workshop on:
Introduction to Social Listening Through Cultural Rivalries
This interactive workshop introduces Brandwatch Consumer Research (BCR) and the power of social listening in an engaging, high-energy format. We’ll explore cultural rivalries through a live dashboard, using AI summaries and audience polling to navigate conversations, segment communities, and reveal surprising insights. From analyzing opinions to understanding how certain brands culturally resonate with different audiences, the session showcases how social data can uncover real consumer behaviors. We’ll wrap up by connecting these insights to real-world use cases, showing how teams across marketing, product, and insights can turn listening into action.
How Insights Can Shape Stronger Campaigns
Building on insights from the BCR workshop, this session walks participants through a full end-to-end marketing campaign using Brandwatch’s Social Media Management (SMM) tools. Based on a chosen trend or consumer preference, we’ll develop content and targeting strategies informed by real data. With interactive participation, hands-on demo access, and live feedback on creative choices, the session mirrors a real campaign cycle—from ideation to execution—giving marketers a tangible look at how insight fuels social performance.
Franky De Schouwer
PO & Digital Product Designer
Franky De Schouwer is an experienced Product Owner and Digital Product Designer with over 15 years of expertise in delivering high-impact digital solutions across complex organizations. He is currently contributing to digital interface development and design improvements at Q8, supporting the company’s broader digital transformation, most recently by helping to guide the transition to a modular, headless CMS architecture aimed at improving scalability, content governance, and user engagement. Previously, he held various roles at Materialise, including UX Designer, Chapter Lead, and Website Manager, where he developed deep expertise in digital marketing, user-centered design, accessibility, and information architecture. His career is defined by a strong ability to bridge strategy and execution, aligning cross-functional teams around clear goals and delivering measurable outcomes.
With a results-driven mindset and a collaborative leadership style, Franky brings a balanced perspective that combines design thinking, technical understanding, and agile product delivery. He holds multiple certifications in UX, product ownership, and agile methodologies, and is committed to continuous learning and long-term value creation.
Faster, smarter, stronger: building future-proof websites
Q8 recently transitioned from a traditional CMS to a modern, headless approach in close collaboration with AE. After a thorough market analysis, they selected Storyblok as their CMS of choice. In this testimonial, Q8 and AE—a Storyblok Gold Partner—share their journey, exploring when headless solutions are the right fit for your business (and when they’re not).
Franky De Schouwer, Product Lead at Q8, and Aagje D’Helft, Proxy Product Owner at AE, will take you behind the scenes of this digital transformation. You’ll gain practical insights on how to approach such a project, what to watch out for, and how to create long-term value.
A live demo will show how smart use of design tokens and AI supports multi-brand, multilingual content delivery from a single source. Discover how seamless integration with various systems and services, combined with high flexibility for marketers, can significantly boost your digital agility.
Aagje D’Helft
Proxy Product Owner
Aagje likes to focus on creating impactful and user-friendly digital solutions. At AE, she operates as a Proxy Product Owner, guiding clients in transforming their digital landscape. Her expertise spans Product and Process Management, Customer Experience, Digital Roadmapping, and Change Management.
With nearly two decades of experience, Aagje has held key positions at organizations such as KBC—where she was Head of the UX and Design department and led the procurement for a major website redesign—and Thomas More University of Applied Sciences, where she acted Digital Strategist and product owner for several digital initiatives, including the launch of a new CMS-based website.
She thrives in transparent, people-centric environments where trust, feedback, and shared goals are at the forefront. Passionate about digital innovation and human-centric design, Aagje strongly believes in involving users, stakeholders, and teams to co-create meaningful and sustainable outcomes.
Faster, smarter, stronger: building future-proof websites
Q8 recently transitioned from a traditional CMS to a modern, headless approach in close collaboration with AE. After a thorough market analysis, they selected Storyblok as their CMS of choice. In this testimonial, Q8 and AE—a Storyblok Gold Partner—share their journey, exploring when headless solutions are the right fit for your business (and when they’re not).
Franky De Schouwer, Product Lead at Q8, and Aagje D’Helft, Proxy Product Owner at AE, will take you behind the scenes of this digital transformation. You’ll gain practical insights on how to approach such a project, what to watch out for, and how to create long-term value.
A live demo will show how smart use of design tokens and AI supports multi-brand, multilingual content delivery from a single source. Discover how seamless integration with various systems and services, combined with high flexibility for marketers, can significantly boost your digital agility.
Zoe De Preter
Buyer Insights & Consumer Psychologist
Marketing consultant & consumer psychologist with experience in marketing campaign management, project management and buyer insights research. Aiming to offer a refreshing, analytical and creative perspective to marketing challenges.
Stop Guessing. Start Winning: How Your Buyers Really Decide
Your buyers have changed, but your approach hasn’t. While you’re still guessing what motivates them, your competitors are winning deals by actually understanding how decisions get made.
In this session, we’ll show you how to uncover what your buyers really need, how they actually buy, and what drives their decisions. More importantly, we’ll demonstrate how to turn these insights into concrete actions that improve targeting and content.
Nicolas Elshout
Head of Performance
Nicolas Elshout is Head of Performance Marketing & Attribution at TUI Germany, the world’s largest tourism company. He has been working both in the local Belgium and Netherlands market, as in a global TUI Group function. Always focusing on pushing digital marketing maturity in terms of people, platforms and processes in order to achieve competitive advantage in the market.
Thomas Angerer
Co-founder
Founded in 2018, BeInfluence has become one of the leading influencer marketing agencies in Europe. With over 7.000 content creators in its community and 250+ campaigns created and managed across 12 countries for its world-class clients.
Thomas is one of BeInfluence’s two co-founders. Coming from Solvay, he’s the agency’s Chief Creative Officer. He overviews BeInfluence’s creative strategies, business development and its BeGood program.”
Alexander Landser
AI Automation Specialist
I help companies eliminate manual tasks and bottlenecks with practical AI Automations.
Scaling Companies with AI Automation: A Practical Framework and Real Cases.
Many organizations invest in AI without a clear plan. This session shows how a structured 3-day assessment helps companies select the right processes, reduce risks, and build a concrete project plan. Through real client cases from multiple industries, we demonstrate how this approach leads to scalable and valuable impact.
Alexis Ville
Sales Consultant EMEA
Alexis is an AP automation expert at YOOZ, helping organizations unlock the full potential of their accounts payable processes. He brings deep expertise and practical insights to guide businesses through their automation initiatives, ensuring they achieve real value. He joined YOOZ to bring his international experience and passion for sales to the EMEA team.
AI & Automation: Unlock accounts payable productivity
Explore how AI and automation can unlock productivity in accounts payable. In this session, we’ll present the SAU-MSI success story, showing how the company transformed its purchase-to-pay process to overcome manual workflows, remote work challenges, and improve fraud detection, budget management, and reporting. Discover practical insights and real-world benefits from implementing AI-driven automation, and take away insights to make your finance operations more efficient.
Sami Safraou
Lead GenAI
Sami Safraou is a generative AI consultant at Ahead Digital who helps organizations embed AI into everyday work. Building his first chatbots in 2016, he has since guided teams from pilot to scale, delivered 30+ talks on AI, and trained 1,000+ employees to adopt it with confidence. A former SAFe RTE, he supports all business verticals—with deep expertise in digital factory, marketing, merchandising, SEO/GEO, and multi-agent systems.
As he often says: “Give teams a prompt and they’ll improve a task; teach them to wield AI and they’ll empower the whole department—and the company.”
A lifelong technology enthusiast, he loves turning innovation into impact.
Traditional SEO Is Dead. How to make AI choose your brand?
Search as we knew is gone. Customers no longer browse through pages of results — they ask AI assistants and trust a single recommendation. In this new reality, traditional SEO is dead. The brands that win are the ones who become the answer.
Katelen Perez T’Seyen
Teamlead Support & Customer Success
Katelen has been helping customers grow at Flexmail for more than 5 years. As Team Lead Support & Customer Success, she guides customers with her team to get the most out of email marketing. Together they ensure strong campaigns that not only deliver results, but also contribute to sustainable growth and lasting impact. Katelen is therefore convinced that collaboration, a good strategy and the right tools are the key to success.
From automatic mail to real connection: how to do it
Introduction presentation: How to create automatic emails that feel like personal communication.
In this session you’ll learn how to set up automation flows that feel personal and relevant, not cold or distant. We show concrete examples such as welcome flows, birthday emails and reactivation campaigns, and give practical tips to perfectly align tone, timing and content.
Expect a practical and clear approach, without complicated fuss, that you can start using tomorrow.
Camille Thibaut
Customer Success Strategist
Camille is a passionate Customer Success Manager, specializing in major accounts such as Unilever, Total Energies, DMG Group, and RTBF.
With nearly 10 years of customer-facing experience, she lives by her motto: “Do it with a smile, do it with your heart. A happy, successful customer means a happy CSM.”
She manages a portfolio of 20+ accounts, guiding them through their marketing and digital strategies while turning challenges into success stories. Join her on her (customer) journey, filled with real examples, insights, and plenty of personality.
From Data to Knowledge: creating interactive experiences that truly make an impact.
How to combine data and interactions to build meaningful relationships. In this session, you’ll learn how brands turn customer insights into engaging, personalized experiences. From capturing attention through innovating interactions to activating data in relevant ways, we’ll show you how to move from information to authentic connection. Expect real examples that will give you fresh, actionable ideas.
Anaïs Ghelfi
Head of Data
As Head of Data, Anaïs Ghelfi leads the Data Platform at Malt, the European leader in freelancing platforms. In this role, she oversees data engineering, analytics engineering, ML operations (MLOps), and internal projects aimed at increasing productivity with generative AI. Anaïs also contributed to the analysis and writing of the latest Malt Tech Trends 2025 report.
Is AI’s future being built outside of Silicon Valley?
What if the most important signals about the future of tech aren’t coming from Silicon Valley, but from thousands of real-world projects happening across Europe right now?
The Malt Tech Trends report reveals the answers. It analyzes data from the most innovative projects on Malt to show you why demand for AI skills has surged by 230%, completely reshaping how we build technology and protect our systems.
At the Security Forum, we’ll dive deeper into these insights. You’ll discover:
Stijn Bergmans
Head of SEO/ GEO
As Head of SEO / GEO at Follo, Stijn Bergmans helps shape the future of SEO for 100+ companies. With 10+ years of expertise and a team of 30 specialists, he pioneers the use of AI, GEO, and Big Data to transform SEO strategies into measurable impact. Stijn inspires audiences with practical insights and forward-looking strategies for winning in AI-driven search.
SEO & GEO in the AI Search Era: Winning on Google, ChatGPT & Beyond – This is What You Should (ánd Shouldn’t) Do!
Everyone has data, but very few use it to its full potential—especially in SEO. That needs to change. In this session, Stijn, with over 10 years of SEO experience, will guide you through the fast-changing world of Google and AI-driven search engines, showing how smart use of SEO & GEO data can help you outperform competitors.
Google still changes every single day—and now it’s making its own move towards becoming an AI Search Engine. At the same time, platforms like ChatGPT and other LLM-based AI tools are shaping the way people search and consume information. The search results page is no longer just blue links—it’s AI answers, visuals, product feeds, and more. The question is: are you still visible across all of these? Are your products shown? Are you the go-to source for your audience
Big Data may sound old-school, but it remains the edge you need to win today. The key is knowing which data actually matters, and how to use it effectively. AI isn’t just changing how people search—it’s changing what you should measure. Where is your traffic shifting? How do you track if AI platforms are referencing your brand? And which metrics are crucial (versus just noise)?
With practical examples, Stijn will reveal:
No vague theories—just actionable insights to elevate your SEO strategy in the AI Search era.
Viviane Schramme
Founder & CEO
She’s the co-founder of Duckmotion, a pioneering video media agency we launched in 2015. Their mission? To reinvent how companies communicate using the power of video. Leveraging data, strategy, and creativity, we craft content that leaves a lasting impact -or stop the scroll, when needed ! At Duckmotion, they’re propelled by the belief that companies are created to make a significant difference in the world. Yet, the true challenge remains – for real change to occur, companies must communicate authentically about their foundational purpose. It’s a demanding task, and that’s precisely why Duckmotion is here.
Florence Pérès
Managing Partner
Florence Pérès has over 20 years of experience in technology and digital media, combined with a strong background in mental health. Today, she is Managing Partner at Speakersbase, as well as an author and keynote speaker on dealing with stimuli, challenges, and change—always with a clear, no-nonsense approach. She wrote the seminal work Digital Detox and, more recently, Survival Guide for Times of Change.
Change Hacking
How to cope with change in your professional life with more adaptive resilience; to be able to “survive, succeed and stay relevant”.
Do your colleagues experience stress, uncertainty, resistance or even anxiety with change in the workplace?
Whether it’s adapting to a new software system, going through a merger, or simply coping with challenging periods and crises, they might feel overwhelmed by the constant shifts affecting their work and personal lives.
Florence is here to help them transition from discomfort to embracing change.
In her captivating talk “Change Hacking”, she shares powerful insights, principles, practical tips and effective strategies for reducing stress, boosting resilience and engagement, enabling colleagues to navigate uncertain, complex, and rapidly changing times with greater ease.
By attending, your collaborators will gain essential knowledge:
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IT & Security Expert
Keynote Speaker
Marcel Lücht is a seasoned telecom and ICT expert with over 30 years of experience in technology, cybersecurity, and strategic consultancy. As Principal Consultant at Kazarma Consulting, he advises governments and large organizations on strategy, business development, and digital transformation. He has held key leadership roles at companies like KPN, Eurofiber, and Proximus, and brings deep international experience across Africa, Asia, Europe, and South America. Marcel is also a compelling keynote speaker, known for linking technology to its broader impact on people and society.
Don’t Make NIS2 Your Y2K
Many have forgotten the global concern surrounding Y2K, and even fewer understand why it posed such a serious threat. Despite ultimately being perceived as a “non-event,” Y2K required immense preparation and global coordination to prevent widespread disruption.
This keynote provides a historical deep-dive into the Y2K phenomenon—what caused it, the extensive effort to mitigate it, and the lasting lessons it left behind. Drawing a parallel to today’s digital landscape, it highlights how the NIS2 directive carries equally critical implications for organizations.
You’ll gain a clear understanding of what NIS2 entails, its potential consequences if ignored, and why proactive implementation is essential. Just as with Y2K, preparation can mean the difference between resilience and disruption.
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Founder at Dual&Day
Keynote Speaker
Erwin Van den Brande bridges the worlds of business and art, helping organizations tap into creativity to face today’s disruptive challenges. With a background in economics and a career in tech and entrepreneurship, he also works as a visual artist, exhibiting in Belgium and abroad since 2010. Through his initiative Dual&Day, Erwin facilitates “artification” projects—lectures, workshops, and collaborations that bring artistic thinking into business contexts. He believes art is not just expression, but a powerful mindset for innovation, leadership, and transformation.
Impact of AI on creatives and creativity
The keynote explores how AI is transforming creativity and the work of creatives. AI enhances idea generation, content creation, and workflow efficiency, helping artists, designers, and musicians produce more and work faster. It supports personalization, design, music composition, film editing, and generative art.
However, the rise of AI also brings challenges, including concerns about ethics, authorship, overreliance, homogenization of creativity, and quality control.
Overall, while AI can significantly boost creativity and productivity, it’s crucial to maintain a balance—leveraging AI without losing the value of human originality and judgment.
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Chief Growth Officer & Partner @ Human8
Keynote Speaker
Next to being Chief Growth Officer and Partner at global consultancy Human8, Tom is a teaching Professor at IESEG School of Management in Paris. He is co-author of ‘The Consumer Consulting Board’ and published over 80 papers and articles in academic journals and business magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, the CMO Council Asia and ESOMAR. His expertise lies at the intersection of marketing, technology, customer experience, consumer insights, and future trends.
The Alpha Standard: Redefining tomorrow’s customer experience
What do the youngest generation — Gen Alpha — expect from brands, both online and offline?
And how will their radically fluid expectations shape what all of us come to demand from experiences in the near future?
In this thought-provoking keynote, Tom De Ruyck unpacks the anatomy of tomorrow’s CX expectations through the lens of Gen Alpha and the theory of liquid expectations — the idea that once people experience something great in one domain, they start expecting it everywhere.
Based on exclusive, cross-generational research by Human8, Tom reveals how brands can stay ahead by designing customer experiences that are more personalised and create micro-joy.
Drawing from his work as a global thought leader in human-centered marketing and cultural foresight, Tom shares actionable insights to future-proof your brand in a CX world where Gen Alpha sets the bar — and the rest follow.
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Customer Experience Authority & Thought Leader
Keynote Speaker
Horst Remes is Managing Partner at Onestone, is an engineer and has a background as an international sales director, but has focused exclusively on customer-centric strategy and customer experience (CX) as a consultant for more than 20 years. He has led numerous customer behaviour research initiatives and is a valued speaker at corporate and customer experience events. Horst mainly talks about his own, hands-on experience in guiding companies to become more customer-centric. He approaches customer centricity in a very pragmatic way, averse to all fluffy concepts.
Popular myths of Customer Centricity
Too many customer centricity initiatives fail.
The customer does not “feel” the difference between before and after. And therefore there is no effect on his behaviour: word of mouth, sales or loyalty. Eventually, those initiatives loose funding and they die a quiet death.
Why is that?
A major cause is that managers hold beliefs that instil actions that don’t really improve the customer experience. They copy inspiring ideas from companies that are a lot more mature, but without installing necessary conditions to make them work. We call those beliefs “customer-centricity myths”.
And that’s what we’ll talk about in this session:
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Founder GrowthAgent, Expert AI, Data & CRM
Keynote Speaker
Renout van Hove is an AI strategist driving growth and sustainability through his ventures GrowthAgent and Earth+. As Founder of GrowthAgent, he helps leading brands align strategy, data, and AI to create long-term business impact. With Earth+, he pioneers solutions in CO₂ capture, circular economy, and environmental innovation by combining geospatial tech, blockchain, and project tokenization. Author of Obsessed (2019) and the upcoming The HyperScaler Chronicles series, Renout explores the future of AI, ecosystems, and sustainability. With experience at Salesforce, Dell, HP, and Showpad, he stands at the crossroads of tech and purpose.
Your AI and your data
Renout van Hove’s keynote, “Your AI and Your Data,” offers a deep dive into the integration of AI and data in modern business. Renout unravels how businesses can leverage AI and predictive models to maximize the potential of for example Customer Data Platforms (CDPs), transforming raw data into actionable insights and fostering growth.
Highlights:
By the conclusion of this keynote, you will be equipped with the knowledge to turn your data into a strategic asset, utilizing AI to drive innovation and competitive advantage. You will be provided with actionable strategies to implement AI-driven solutions, optimize customer data, and thrive in a data-centric world.
This keynote is tailored for business leaders, marketers, and data strategists eager to harness AI and customer data.
Join Renout van Hove to unlock the full potential of your data, driving growth and innovation in the digital era.
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Founder @ For The Better
Keynote Speaker
Poor decisions cost organizations dearly—in time, money, and missed opportunities. As a former CEO and strategy consultant, Bart saw how cognitive biases and groupthink undermine choices at every level.Driven by this insight, he immersed himself in decision science and now helps teams think more clearly and act more wisely. His keynotes and workshops blend science and business experience, offering practical tools for better decision-making. Outside of work, Bart is a proud father of four, a DIY enthusiast, and a passionate metalhead.
Leading beyond bias
In today’s fast-paced world, every decision matters. Yet, even the most skilled leaders can fall prey to biases, fallacies, and groupthink that undermine sound judgment. This keynote unpacks the hidden psychological traps that shape leadership decisions and equips attendees with actionable strategies to overcome them.
Drawing from both cutting-edge decision science and real-world business experience, participants will discover how seemingly rational choices can be unconsciously influenced by cognitive biases. Through engaging examples and interactive exercises, we’ll explore how these mental shortcuts can lead to costly mistakes in modern organizations.
Leaders will learn to:
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Co-Founder Built For Endurance
Keynote Speaker
Lieven explores the limits of human potential—physically, mentally, and emotionally. From running ultra distances in deserts and jungles to freediving and scaling snowy peaks in swimming shorts, his adventures reflect a deep curiosity for human endurance. After an Executive MBA and a decade in corporate life, he founded Built For Endurance to help leaders optimize energy, health, and performance. His stories focus on overcoming fear, building resilience, and unlocking purpose and potential in the face of challenge.
Fully Charged – A roadmap towards more energy and better results
“I do not have the energy to continue.” It’s a sentence more and more leaders nowadays use, indicating that their batteries are running empty.
The speed and complexity of the ever-changing world we live and work in, demands its toll. More than 50% of the managers are currently reporting an overdosis of chronic stress and are as a result heading towards physical and mental exhaustion. More and more people in general are having difficulties with managing their priorities in work and life.
In this inspirational and experiential keynote, Lieven shares the 3 energy principles from his book Fully Charged. You will discover ways to optimise your focus, improve your recovery and expand your energy levels. This will not only result in a better health but will also drastically improve your leadership behaviour and performance. No fluffy advices, but science based principles and methods which you can apply immediately in your daily life.
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Natural storyteller
Keynote Speaker
Stephane began being who he is at a very young age—technically at birth, but more notably as the class clown. Funny to parents and teachers as a young boy, annoying to everyone as a teenager, and funny to most people now. In other words, he’s been honing his craft as a storyteller since childhood.
His curiosity is both his drive and his burden. Every year or so, he dives headfirst into a new passion, project, or hobby—going deep, very deep, down the rabbit hole. Once he feels he’s explored it thoroughly, he moves on to the next.
Over the years, this has taken him through film (he finished film school), writing (mostly scripts), music (guitar, synth, piano, drums, composition), photography, astrophotography (shooting the night sky), magic, stand-up, cooking (he loves cooking), fermentation and distillation, deep diving, board games, geocaching, conspiracy theories (debunking them, not believing in them), and much more.
What’s the common thread through all of this?
Storytelling.
That’s what he does.
Luck is an attitude!
Believe it or not but you can influence your luck and transform yourself from an unlucky person to a lucky one.
(One of) the tricks is to provoke, create and maximise opportunities for those lucky situations to arise.
Backed by research and real life example Steph will help the audience heightening their chances for a lucky break today!
How? One way to boost your opportunities for luck is not to shy away from meeting people. You can’t meet your next business partner, the love of your life or both… if you don’t meet.
So at the end of the session Steph will make sure everyone in the room will meet at least one person they would not have talked to otherwise.
Ready?
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Fabian Van De Wiele
Managing Director
Fabian Van De Wiele is the owner and CEO of CLICKTRUST. He has been active in the digital media sector for over 15 years and advises national and international brands on how to run better digital media campaigns.
The AI Roadmap: a concrete roadmap of how to infuse your performance marketing team with AI.
Fabians’ keynote provides a practical, hands-on roadmap for marketers, allowing them to evaluate their use of AI internally and to create an AI adoption roadmap. The keynote presents concrete live examples of AI usage across the pillars of performance marketing: measurement, creatives, media buying – giving media teams a clear view of the road ahead.
Fabian Delhaxhe
Founder
Fabian Delhaxhe is a growth marketer and entrepreneur.
He has been in digital for more than 20 years. He has worked for established brands as for start-ups in several industries in Belgium and France: Ethias, KBC, Century 21, Monizze, Smovin, Carmeuse, RTL Belgium, Actiris, CFE Group, NRJ, …
Fabian is the founder of La Super Growth Boite (2022), a “company of one” that helps Belgian entrepreneurs grow their business relying on growth marketing and organic social media strategies.
Fabian Delhaxhe is one of the most qualified Linkedin experts in Belgium. Favikon listed him #1 Belgian Linkedin content creator in the “Growth & Lead Gen” category ranking.
Dorien Leyers
Moderator
Dorien started working as an event manager back in 2006 but she never lost touch with her life on stage and hosted and moderated (inter)national events for BMW, Umicore, Viabuild, VDAB, Bacardi-Martini, Securitas, … in Dutch, French, English & Spanish.
For her, being a good event host & moderator is all about analyzing the needs of your clients, understanding the content, being flexible, being able to improvise on the spot and putting a dash of personality into everything you do.
Sietse Schelpe
Founder & CEO
AI without surprises: Predictable costs and a 10-minute ROI check
For many organizations, AI still feels like a black box with hidden costs. In this TED-style talk, I’ll keep it clear, practical, and jargon-free. You’ll get simple rules to keep AI usage predictable and a fast 10-minute ROI check based on time, frequency, and cost, so you can decide upfront whether a use case is worth it across marketing, sales, operations, or support. I’ll also share small, immediately applicable habits that reduce rework and lower the bill, with no complex setup required. The goal is clarity and control: know what you’re paying for, why you’re doing it, and how to start benefiting from AI tomorrow.
David Mekkaoui
CEO
David Mekkaoui is the CEO of All Digital, a network promoting digital inclusion and education across Europe. Former CEO of Euractiv, he led this pan-European media specialised in EU affairs to growth and profitability, culminating in its acquisition by Mediahuis in 2023.
Committed to equal opportunities and AI innovation, David contributes as a board member to Europe MédiaLab, Alliance Française, and the Scouts & Guides associations, supporting media, cultural, and educational initiatives. An Oxford graduate with expertise in finance and governance, his career began with an international marketing award at The Wall Street Journal Europe and contributing to Expedia’s launch in Europe.
Integrating responsible AI practices to remain competitive.
This session will address how responsible AI practices drive innovation and competitive advantage for companies, turning ethics into a business catalyst. Practical examples from All Digital projects such as AI4AL Matching Tool, Entrepreneurship4All AI Academy, and INFINITE AI Literacy will demonstrate which tools best support ethically driven AI best practices, enhance workers’ learning, and boost business competitiveness. Attendees will also learn how frameworks such as the EU AI Act and the Artificial Intelligence Risk Management Framework (AI RMF 1.0) help ensure compliance while fostering growth and market trust. Beyond governance, the session reveals how the ethical use of AI mitigates risks, enhances reputation, and fuels sustainable business innovation. Responsible AI practices are both a safeguard and a strategic imperative in an AI-driven economy where trust defines competitiveness and leadership.
Lander Janssens
Sales & Marketing Director
Yann Cadoret
General Director
With a background rooted in the early days of mobile—well before today’s OS and app ecosystems—he has consistently anticipated user needs and technological shifts. This forward-thinking mindset led him to launch several companies, including UX-Republic, now a leading consultancy in innovation and user experience.
Committed to making design value widely accessible, Yann has actively contributed to building the professional community from the outset. He initiated flagship events such as UX-Conf, UX-Meet, Star d’UX, and JS-Star— which have since become key gatherings in the industry.
From the bootstrap of a start-up, through hypergrowth to the launch of a pure player company, Yann has been able to adapt his organisation to changing market conditions.
Hannes Van Roie
Data and Transformation Manager
As Data and Transformation Manager on Mindshare’s (Part of WPP media) Strategy Team, I architect the future of our clients’ digital success. Leveraging data insights from attribution to analytics, and transformative projects that solve our clients’ most complex challenges. The ultimate goal is to deliver sustainable growth and build winning, long-term strategies for leading brands.
Auxandre Stephan
Insights, AI & Analytics lead
Auxandre Stephan leads Product Marketing at Locala, with a decade in adtech spanning location-based insights and GenAI developments, operating at the confluence of Product, Marketing, and Advertising Operations to turn complex technology into campaigns aligned to each brand’s business context.
At Digital First, he’ll show how unifying online & offline signals with agentic AI creates a practical decision system that links audience strategy, planning, and activation to clear narratives that win evaluations and drive growth.
Martine Hammink
VP Creative & Studio
Martine Hammink, VP of the creative studio at Vistar Media, specializes in outdoor advertising strategies. She leads her team of creative developers and helps international brands such as New Balance, Rituals Cosmetics and KLM Airlines to use data and dynamic opportunities to achieve a better kind of attention outdoors. Martine started and built the creative vision and department at Sage+Archer in Amsterdam, which was later acquired by Vistar Media.
From feeds to the streets: Adding a real-world dimension to your digital strategy
What if your online video and TikTok campaigns could do more? This session reveals how leading brands are adding an extra dimension to their digital strategies, turning screen-based content into street-level impact and unlocking new levels of qualitative reach.
Corentin Donneaux
SEO Innovation Leader
Corentin Donneaux is Head of SEO at Universem and has spent the last seven years working in the SEO field. He enjoys digging into large datasets in BigQuery and using Python and APIs to streamline processes whenever possible. His academic background—a Master’s in Medieval History and a bachelor’s in graphic design—might seem unconventional, but it has given him a unique perspective on problem-solving and creativity. Corentin is comfortable with HTML, CSS, JavaScript, Python, and SQL, and has a particular interest in working with any data visualisation tools to merge different data sources to produce actionable SEO insights. He also works with Google Cloud tools, using Cloud Functions and Cloud Storage to manage complex, data-driven SEO projects. Recently, he has been exploring the potential and limitations of generative AI in SEO.
George Lavric
Digital Transformation Consultant
George Lavric is a seasoned Digital Transformation Consultant at Optimizely, where he helps organizations navigate the ever-evolving digital landscape. With a rich background in driving digital innovation, George is passionate about leveraging data-driven strategies to enhance customer experiences and optimize digital journeys.
Known for his insightful perspectives, George is a prolific writer and engaging speaker, frequently sharing his expertise on topics ranging from influencer marketing and personalization to the intricacies of digital customer onboarding. His work emphasizes practical, impactful approaches to digital transformation, always with an eye toward crystallizing innovative thoughts into tangible results.
Fluent in English, Romanian, French, and Dutch, George brings a global perspective to his discussions, making complex digital concepts surprisingly simple and accessible. Prepare to be inspired by his bold and approachable insights into the future of digital experience.
AI Agents: They Work Hard, So You Don’t Have To
The next frontier of AI isn’t about tools; it’s about teammates. This talk reveals how Optimizely’s agentic AI workforce is changing the game. We’ll dive into practical examples of how these AI agents power everything from smarter experimentation to accelerated content creation, proving that the future of digital experience is collaborative, not just automated.
Remy Florean
Founder & UX Researcher
Remy Florean is a UX specialist with 15 years of experience and the founder of DUX, a Belgian agency specialized in qualitative UX research.
Over the past decade, he has led hundreds of UX projects — from in-depth interviews to usability testing, product design and UX workshops — for leading organizations such as BNP Paribas Fortis, bpost, itsme, CM/MC, Immoweb, and the European institutions.
Beyond methodology, Remy brings a unique expertise in how the human brain and cognitive biases shape the way people interact with digital interfaces. His work turns user behavior into actionable insights that help companies create simpler, more intuitive, and more successful digital experiences and products.
50 UX Projects with Big Brands: 5 Lessons You Can Apply Tomorrow
What happens when you listen to hundreds of real users across 50 digital projects? You uncover patterns, surprises, and lessons that no analytics dashboard will ever show you.
In this talk, Remy will share concrete findings from user studies conducted with leading brands and institutions. You’ll see:
Packed with real-world cases and practical takeaways, this session will help you see your digital products through the eyes of your users — and rethink how you design for them.
Céline Naveau
Co-founder — SEO Expert
Céline is the co-founder of Semactic, an innovative SEO solution launched in 2020. Semactic aims to empower digital teams and enable them to self-manage SEO. She is convinced that SEO should be much better integrated into the enterprise to take advantage of its full potential, not only as a powerful acquisition channel but also for the opportunity it offers to better understand the needs of its customers. For this reason, and through Semactic, she works daily to educate, coach and give back control of their online visibility to her clients Semactic partners with organizations like Croix-Rouge, Etex, Medi-Market or Notaris.be, and many other compagnies that want to make their SEO projects more powerful and sustainable. Prior to Semactic, Céline worked in a well-known digital agency in Belgium; she started as an SEO consultant before coordinating a team of experts in search marketing, social ads and analytics. She also has extensive experience in marketing and project management both in national and international companies.
Gido Andriessen
Country Manager Benelux
Gido Andriessen, the programmatic media guru at Vistar Media, engages with marketers across Belgium and beyond to explore how cutting-edge technologies and innovative strategies can expand their reach and seamlessly weave DOOH into their digital media plans. With his expertise and inventive mindset, Gido empowers brands to elevate their DOOH campaigns to exceptional success.
From feeds to the streets: Adding a real-world dimension to your digital strategy
What if your online video and TikTok campaigns could do more? This session reveals how leading brands are adding an extra dimension to their digital strategies, turning screen-based content into street-level impact and unlocking new levels of qualitative reach.