Programme 2025

Believe it or not but you can influence your luck and transform yourself from an unlucky person to a lucky one. (One of) the tricks is to provoke, create and maximise opportunities for those lucky situations to arise. Backed by research and real life example Steph will help the audience heightening their chances for a lucky break today! How? One way to boost your opportunities for luck is not to shy away from meeting people. You can’t meet your next business partner, the love of your life or both… if you don’t meet. So at the end of the session Steph will make sure everyone in the room will meet at least one person they would not have talked to otherwise. Ready?

• Get activated to seize the opportunity
• Step up and seize your luck
• Say yes to chance — and see what happens

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What do the youngest generation — Gen Alpha — expect from brands, both online and offline?

And how will their radically fluid expectations shape what all of us come to demand from experiences in the near future?

In this thought-provoking keynote, Tom De Ruyck unpacks the anatomy of tomorrow’s CX expectations through the lens of Gen Alpha and the theory of liquid expectations — the idea that once people experience something great in one domain, they start expecting it everywhere.

Based on exclusive, cross-generational research by Human8, Tom reveals how brands can stay ahead by designing customer experiences that are more personalised and create micro-joy.

Drawing from his work as a global thought leader in human-centered marketing and cultural foresight, Tom shares actionable insights to future-proof your brand in a CX world where Gen Alpha sets the bar — and the rest follow.

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In today's fast-paced world, every decision matters. Yet, even the most skilled leaders can fall prey to biases, fallacies, and groupthink that undermine sound judgment. This keynote unpacks the hidden psychological traps that shape leadership decisions and equips attendees with actionable strategies to overcome them. Drawing from both cutting-edge decision science and real-world business experience, participants will discover how seemingly rational choices can be unconsciously influenced by cognitive biases. Through engaging examples and interactive exercises, we'll explore how these mental shortcuts can lead to costly mistakes in modern organizations. Leaders will learn to:

• Identify common decision-making pitfalls
• Implement practical tools for more sound judgment
• Transform group dynamics to harness collective intelligence
• Build organizational safeguards against cognitive biases

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In an era where AI scales faster and thinks quicker, the question isn't just what machines can do, but what we as humans and organisations still uniquely bring to the table. How can we harness AI’s 100x power without losing our human touch? What truly sets us apart from machines, and how do we build organizations that SCALE without losing SOUL? Technology moves business, Soul moves people. The future truly belongs to those who understand and play with both. Will you be one of them? Powered by Speakersbase.

Do you also believe that Europe is burned out? That we are militarily weak, economically stuck in regulations, lacking innovation, and technologically irrelevant? In his brand-new keynote, based on his upcoming book, Jo Caudron proves just how wrong that picture is. After eighty years of dependence on the United States, Europe stands at a crossroads. The war in Ukraine, the rise of China, and America’s retreat from global leadership confront us with the dangers of that dependence. Yet at the same time, they create an unprecedented momentum to reinvent Europe. Contrary to our collective inferiority complex, Europe possesses enormous strength: economic power, technological expertise, innovation capacity, and the political momentum to act. On top of that, numerous instruments and initiatives are already in place to enable renewed ambitions. Jo introduces a new innovation paradigm that challenges entrepreneurs, policymakers, and leaders to help build a strong Europe:

• embracing transition thinking to lead in energy, mobility, housing, and food
• restoring strategic sovereignty in defense, technology, media, and AI
• unleashing a new industrial revolution with high-tech, AI, robotics, and reshoring
• rethinking bureaucracy to accelerate innovation and partnerships, without losing European values
• building coalitions of the willing within and beyond Europe

This keynote is both a wake-up call and an action plan. Jo shows how Europe can, in the coming decade, develop into a true global superpower that finally claims its rightful seat at the geopolitical table. The choices Europe makes today will determine how our economy and society will look tomorrow. Powered by Speakersbase.

Renout van Hove’s keynote, "Your AI and Your Data," offers a deep dive into the integration of AI and data in modern business. Renout unravels how businesses can leverage AI and predictive models to maximize the potential of for example Customer Data Platforms (CDPs), transforming raw data into actionable insights and fostering growth. Highlights:

• Harnessing the Potential of CDPs: the critical role of CDPs in centralizing and managing customer data from diverse sources. He explains how CDPs eliminate data silos, offering a comprehensive view of customers that enhances personalization and marketing effectiveness.
• Leveraging Predictive Models: exploree how predictive models can revolutionize business strategies by transforming data into valuable insights. He demonstrates how AI can forecast customer behavior and preferences, enabling businesses to make proactive, data-driven decisions.
• Fostering a Data-Driven Culture: Emphasising the importance of a data-driven mindset, we will share strategies for embedding data insights into every business decision. He underscores how aligning business goals with data can lead to more informed and strategic outcomes.
• Enhancing Customer Experience: how AI can refine customer interactions through real-time data processing and predictive analytics. He showcases methods to anticipate customer needs, delivering timely and relevant experiences that enhance satisfaction and loyalty.
• Navigating the Martech Jungle: With the proliferation of marketing technologies, we will guide you through selecting and integrating tools that align with your business strategy. He provides insights on building an effective marketing tech stack that supports your AI and data initiatives.
• Real-World Applications: sharing compelling case studies of companies successfully using AI and data to drive business success. These examples highlight best practices and practical lessons, offering a blueprint for leveraging AI in your own organization.

By the conclusion of this keynote, you will be equipped with the knowledge to turn your data into a strategic asset, utilizing AI to drive innovation and competitive advantage. You will be provided with actionable strategies to implement AI-driven solutions, optimize customer data, and thrive in a data-centric world. This keynote is tailored for business leaders, marketers, and data strategists eager to harness AI and customer data. Join Renout van Hove to unlock the full potential of your data, driving growth and innovation in the digital era. Powered by Speakersbase.

Too many customer centricity initiatives fail. The customer does not “feel” the difference between before and after. And therefore there is no effect on his behaviour: word of mouth, sales or loyalty. Eventually, those initiatives loose funding and they die a quiet death. Why is that? A major cause is that managers hold beliefs that instil actions that don't really improve the customer experience. They copy inspiring ideas from companies that are a lot more mature, but without installing necessary conditions to make them work. We call those beliefs "customer-centricity myths". And that's what we'll talk about in this session:

• How to avoid those pitfalls and move forward effectively and efficiently?
• How do we best tackle that transformation?
• In short: where do we put our money and energy for the best results?

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"I do not have the energy to continue." It's a sentence more and more leaders nowadays use, indicating that their batteries are running empty. The speed and complexity of the ever-changing world we live and work in, demands its toll. More than 50% of the managers are currently reporting an overdosis of chronic stress and are as a result heading towards physical and mental exhaustion. More and more people in general are having difficulties with managing their priorities in work and life. In this inspirational and experiential keynote, Lieven shares the 3 energy principles from his book Fully Charged. You will discover ways to optimise your focus, improve your recovery and expand your energy levels. This will not only result in a better health but will also drastically improve your leadership behaviour and performance. No fluffy advices, but science based principles and methods which you can apply immediately in your daily life. Powered by Speakersbase.

How to cope with change in your professional life with more adaptive resilience; to be able to "survive, succeed and stay relevant". Do your colleagues experience stress, uncertainty, resistance or even anxiety with change in the workplace? Whether it’s adapting to a new software system, going through a merger, or simply coping with challenging periods and crises, they might feel overwhelmed by the constant shifts affecting their work and personal lives. Florence is here to help them transition from discomfort to embracing change. In her captivating talk “Change Hacking”, she shares powerful insights, principles, practical tips and effective strategies for reducing stress, boosting resilience and engagement, enabling colleagues to navigate uncertain, complex, and rapidly changing times with greater ease. By attending, your collaborators will gain essential knowledge:

• overcoming fear and resistance (also as a team)
• where to focus on when confronted to change
• cultivating self-efficacy, emotional flexibility and adaptive resilience
• accepting and dealing with reality
• developing proactivity
• embracing change and stepping out of the comfort zone with confidence

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This keynote covers some of the key ways AI has influenced creativity and creatives: Idea Generation and Content Generation AI can assist creatives in brainstorming and generating ideas. Creative professionals can use AI-powered tools to explore new concepts and possibilities more quickly. AI can automate the creation of content such as articles, music, art, and even video. This can save time for creatives and expand the volume of work they can produce. Automation and Workflow Optimization Repetitive tasks like data analysis, research, and data visualization can be automated with AI, allowing creatives to focus more on the creative aspects of their work. AI can optimize creative workflows by recommending tools, techniques, or approaches based on historical data and patterns. Personalization and Recommendation AI-driven recommendation systems can help creatives discover new content, inspiration, and relevant resources, which can stimulate their creativity. Generative Art Artists use AI algorithms to create unique pieces of generative art. AI can generate art based on a set of parameters and even mimic famous artists' styles. Design Assistance AI tools can assist designers in creating logos, layouts, and other visual elements, speeding up the design process. Music and Composition AI-generated music is becoming increasingly sophisticated, with algorithms composing original pieces or assisting musicians in generating new ideas. Film and Media AI can assist in video editing, voiceovers, special effects, and even scriptwriting, making filmmaking more efficient and creative. On the other hand, AI also raises questions and challenges. Ethical Concerns The use of AI in creative fields raises ethical questions, such as authorship and intellectual property rights when AI generates content. Homogenization There is a risk that AI-generated content might lead to a homogenization of creativity, as algorithms rely on existing data to create new works, potentially stifling diversity and innovation. Overreliance Creatives may become overly dependent on AI tools, leading to a loss of traditional creative skills. Quality Control While AI can assist in content creation, quality control remains a challenge. Creatives must ensure that AI-generated content aligns with their vision and standards. In summary, AI has both positive and negative impacts on creativity and creatives. It can enhance productivity, inspire new ideas, and optimize workflows, but it also poses ethical and creative challenges that need careful consideration as the technology continues to evolve. The key is to find a balance between human creativity and AI assistance to unlock the full potential of both. Powered by Speakersbase.