From 10:00 to 10:25
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Decoding the Threat Landscape: Insights from M-Trends — Cybersecurity
This session provides an analysis of the current cyber threat landscape, drawing on recent findings from Mandiant’s M-Trends report. We’ll delve into the evolution of phishing attacks in response to changing security measures and explore how attackers attempt to overcome MFA. By understanding these evolving attack vectors, you’ll gain valuable insights to enhance your organization’s defenses and mitigate risk in today’s dynamic threat environment.
Google Cloud
Toon Van Rompaey
From 10:30 to 10:55
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When Creativity Empowers Media — Social Media
Join Jonathan, Innovation Director at Space, and Santi, Creative Director at Upcut, and discover how snack content video enhance performance in digital media campaigns.
Space
Jonathan Jacoby
Upcut
Santi Ploussos
From 10:00 to 10:25
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Reaching the Next Level of Marketing Automation — Marketing Automation
Growing your marketing automation doesn’t have to be overwhelming. In this session, Liesbet shows how companies created simple yet effective strategies to build personalised, real customer journeys that lead to long-term success.
Pebble
Liesbet Van Seghbroeck
From 10:00 to 10:25
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The LolaLiza Club – How we attract, connect with and work with our ambassadors — Social Media
LolaLiza
Kika Rooselaer
From 10:00 to 10:25
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Unlocking Retail Media power : expanding audiences through Veepee first party data and programmatic solutions — Programmatic Advertising
In today’s competitive retail landscape, reaching the right audience at the right time is critical. Our presentation will explore how leveraging Veepee’s extensive first-party data can revolutionise audience targeting ; and how retailers can drive highly personalised, scalable campaigns, expanding their reach and boosting engagement by combining this data with advanced programmatic advertising strategies. Join us to discover how this innovative approach is transforming retail media and offering new opportunities for growth.
Veepee
Laure Guyot
Veepee
Delphine Benedic
From 10:30 to 10:55
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The omnichannel mindset — Innovation
In this session, we’ll look at which strategies and what technology enables the creation, distribution, and publication of omnichannel content to maximize reach and engagement.
Optimizely
George Lavrik
From 10:30 to 11:00
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7 Important lessons for marketers to succeed in the short & long term — Digital Transformation
These are not easy times for CMOs, marketing managers, and marketers. On one hand, we see various industries struggling. Growth figures are taking a hit, and the preset targets are gradually slipping out of reach. On the other hand, channels, technology, and tactics are sprouting up like mushrooms in a damp, autumnal forest. What is one supposed to do with all of this?
Yannick shares 7 key lessons that provide every marketing professional with guidance in both the short and long term. Each one is an easy-to-remember model, a research-proven insight, or a clear idea you need to know. In short, a mini marketing MBA in just 30 minutes!
As the Managing Director of an agency, he knows better than anyone how to combine strategy and tactics, making this a must-see keynote.
OMcollective
Yannick De Smedt
From 10:30 to 10:55
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Winning in Google: How to combine AI and SEO for unbeatable rankings — SEO
Artificial Intelligence has become an indispensable part of a marketer's toolkit, particularly in online strategies, including SEO. Over the past year and a half, numerous case studies have explored the pros and cons of integrating AI into SEO strategies. The key questions marketers face are: Should you generate content using AI, and how quickly can Google detect it? How can you leverage AI to execute scalable SEO? What kind of content does your webshop need to survive and thrive in Google's ecosystem?
As you review search results today, you'll notice that Google is evolving towards becoming more like a webshop itself. Products, visuals, videos, and informational results are all ranked together, often supplemented by AI-driven summaries that provide immediate answers to users' queries. So, how will your webshop stand out in this increasingly competitive landscape? Google is constantly changing, and your SEO strategy must adapt accordingly.
Through real-world examples, Stijn will demonstrate what you should and shouldn't do to craft a winning SEO strategy.
MvH Media (part of OrangeValley)
Stijn Bergmans
From 10:30 to 10:55
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Gen AI in SEO: Practical learnings from the field — AI
Generative AI has been a major trend in recent years, with bold claims about its potential to revolutionize SEO and content generation. But what’s really happening in practice? This session focuses on the actual experience of using generative AI in an agency setting—what works, what doesn’t, and where it truly adds value. Rather than the overly optimistic success stories, this presentation will dig into the real-world applications, challenges, and unexpected outcomes we’ve encountered. Expect a balanced view on where generative AI has proven useful, the limitations we’ve faced, and the practical ways it’s being integrated into SEO workflows
Universem
Corentin Donneaux
From 10:30 to 10:55
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How do we help itsme and other brands to lead the market? — Innovation
In this talk, Remy will walk you through various use cases demonstrating how research can improve the quality of your product at every stage of its lifecycle -from ideation, through development, and after release.By using different research methodologies like interviews, studies, and workshops, DUX has helped major players such as itsme, Immoweb, and the European institutions to elevate the customer experience and maintain their competitive edge.By the end of the session, you’ll have actionable insights and a clearer understanding of the next steps to take your company’s product to the next level
Dux Agency
Remy Florean
From 11:00 to 11:25
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Transformation for a Desirable Future: Lessons from slow lifestyle and slow marketing — Digital Transformation
Join us for an insightful Conscious Talk on how the principles of slow lifestyle and slow marketing can inspire a more sustainable and desirable future across industries. Moderated by Sabrina Bulteau, CEO and co-founder of Sench, the session will feature Vanessa Gohy (Ribbon & Talent Squad) and Bruno Van Steenberghe (KALANI-home), who will share their expertise on integrating ethics and sustainability into business practices. The conversation will explore how adopting a "slow" approach reshapes consumer behavior, enhances business relevance, and drives positive, lasting change, with fashion serving as a key example of this transformative mindset. Gain practical insights on applying these principles to foster sustainability in any sector.
Sench
Anaïs Baumgarten
KALANI-home
Bruno Van Steenberghe
From 11:00 to 11:25
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The Evolution of Microsoft Advertising — Innovation
Join Aleph for an insightful talk on Aleph's journey in digital advertising, exploring the evolution from "search only" to AI-powered solutions and Copilot. Discover the Microsoft Advertising Ecosystem, including Search, Native, Display, Video, and Shopping, and learn why partnering with Aleph offers powerful advertising solutions and unique benefits.
Aleph
Sarunas Sakalauskas
Aleph
Amit Vaghasiya
From 11:00 to 11:25
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Unleash the potential: understand the strategic impact of pDOOH in the marketing funnel — Programmatic Advertising
Reaching the right audience at the right moment is more crucial than ever. Programmatic Digital Out-Of-Home (pDOOH) offers a unique, data-driven way to boost your marketing strategy. But how can you fully leverage its potential within the marketing funnel? Join us for this 25-minute session where we'll explore how pDOOH can enhance customer engagement, refine targeting, and improve ROI. This session will give you the insights and tools you need to take your marketing funnel to the next level.
Displayce
Gauthier Mine
Biggie
Thomas Meysmans
From 11:00 to 11:30
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Welcome to the TikTok’s AI-driven future — AI
Imagine a world where creativity is limitless, ads are new engaging experiences, and TikTok fuels this in real-time.In this presentation, we will explore how artificial intelligence will transform TikTok, from content creation to advertising.
TikTok
Vincent Pierquet
From 11:00 to 11:25
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From Chaos to Clarity: How Monday.com streamlines your journey to organizational excellence — Innovation
How monday.com transforms organizational chaos into streamlined excellence. With practical insights and proven strategies, discover how to harness the power of monday.com to optimize workflows, enhance team collaboration, and drive your business forward with clarity and efficiency.
Tryve - Monday.com
Fethia Aïad
From 11:00 to 11:25
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“Content creation is a nightmare,” 😅 says almost every company we meet — Social Media
Don’t worry—we did the learning. Now, let us share what really works with you!
After years of crafting video content and building tailored strategies for our clients, we’re ready to spill the 5 game-changing secrets when it comes to video content creation .
What you’ll get:
✨ Messages that actually work
💰 Cost-effective production hacks
🎥 Techniques to nail the perfect video
🤖 AI? Oh yes, we’ll cover that too!
📊 Metrics that really matter
Whether you're just starting out or looking to level up your content game, we’ve got the insights you need.
Don’t miss out—come see how to achieve real results through content creation.
Duckmotion
Viviane Schramme
From 11:30 to 11:55
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Mastering SEO today, preparing for GEO tomorrow: Set your 2025 search plan in motion — Innovation
In this session, we will explore effective strategies to master today’s SEO practices while preparing for the shift towards GEO (Generative Engine Optimization). You'll learn how to seamlessly integrate both into your 2025 digital roadmap. Through practical tips and a clear methodology, you and your team will be empowered to drive measurable improvements in online visibility and long-term search success. Whether you're a marketing manager, SEO specialist, or digital project lead, you will gain actionable insights to optimize your search efforts and prepare your team for the future challenges of search optimization.
Semactic
Céline Naveau
From 11:30 to 11:55
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Workaholics – This is your cake-up call. Regain control of your life and time — Innovation
"In 'Workaholics,' I challenge you to create your own definition of success. You hold the reins. Success is personal and flexible. There isn’t just one definition, just one path.
In this age of constant distractions, embracing 'the concept of digital flow' can help you achieve more focus with less screen time. By prioritizing meaningful engagement over mindless consumption, you can cultivate a more fulfilling and productive life."
Quyēt
Yasmin Vantuykom
The Reference
Marina Cabraja
From 11:30 to 11:55
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Beyond the Hype: Content strategy is more than just influencer campaigns — Social Media
Beyond the Hype: Many brands are confusing influencer campaigns with a true digital content strategy. While influencer campaigns have gained prominence, they are just one piece of the larger digital strategy puzzle. Discover how to create a cohesive and impactful content digital presence.
RMB
Dimitri Lemmens
Slice
Raphaël Dumont
From 11:30 to 11:55
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Generative AI: Revolutionizing data-driven media planning — AI
Discover the future of media planning with Locala’s innovative Insights AI. This game-changing solution leverages Generative AI to provide actionable insights, empowering brands to create data-driven strategies that drive smarter outcomes.
Locala
Auxandre Stephan
From 11:30 to 12:00
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The Digitalization for business management with Odoo — Ecommerce
In a constantly evolving world, digitalization has become a crucial issue for companies seeking to optimize their operations and stay competitive. This talk, presented by Fabien Pinckaers, CEO of Odoo, at Digital First, will delve into how digitalization can transform business management.
Fabien Pinckaers will share his unique vision and insights on Odoo’s innovations, demonstrating how its solutions automate processes, improve operational efficiency, and enable faster and more accurate decision-making. You will discover real-world examples of companies that have successfully undergone digital transformation with Odoo and learn best practices for integrating these technologies into your own organization.
Join us to understand how Odoo, under the visionary leadership of Fabien Pinckaers, can be the catalyst for your digital success.
Odoo
Fabien Pinckaers
From 13:00 to 13:30
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5 tips to boost your sales thanks to Apple Vision Pro — Innovation
"While some companies are holding back, waiting for VR headsets to reach the mass market before diving into immersive experiences, forward-thinking pioneers have already seized the opportunity, leveraging innovative use-cases to achieve rapid and impressive returns on investment.
What are these groundbreaking use-cases? Could the Apple Vision Pro be the ultimate game changer? These are the pivotal questions that will be explored, accompanied by compelling industry case studies and a valuable set of 5 tips to elevate your sales through the power of Apple Vision Pro.”
Deloitte Digital
Thomas Kubski
From 13:00 to 13:25
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Boosting employee productivity with intelligent virtual assistant — Innovation
Join Jan Moons and Johan Moons at the Digital First conference, where he will present "Boosting Employee Productivity with Intelligent Virtual Assistants." Learn how IVAs can transform your business by automating routine tasks, improving customer service, and enhancing employee engagement. Don't miss this opportunity to gain valuable insights from an industry expert and discover how to integrate cutting-edge AI technologies into your operations for maximum impact.
AE
Jan Moons
AE
Johan Moons
From 13:00 to 13:25
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Thriving Together – The Power of a Successful Long-Term Partnership — Innovation
The Agency and its client. Much like any enduring relationship, it's crucial to maintain excitement and success over the years, all while propelling each other toward greater achievements. For more than eight years, The Reference has been collaborating with Mennens, a B2B client that specializes in steel wire rope, lifting and hoisting equipment, and fall protection. Together, they continuously push boundaries - reinventing themselves and embracing a cycle of testing, learning, and executing only to learn even more. Discover the growth journey of this agency-client partnership.
Mennens
Michel De Vos
The Reference
Herlinde Bradt
From 13:00 to 13:25
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How to you make an email marketer’s life easier? — Marketing Automation
From AI-powered tools and smart tips to groundbreaking workflow hacks, discover how you can streamline your process, bring compelling content to your readers at lightning speed, and take the success of your campaigns to new heights.Explore with us:
- How to analyze the right data
- Which secret tips and tricks you can add to your arsenal to make your campaigns shine
- How you can reach your target group faster and more effectively with smart tactics and tools, and pursuade them with meaningful content that moves and resonates.
Flexmail
Katelen Perez T’Seyen
From 13:00 to 13:25
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Is Your B2B Marketing Playbook Losing Its Edge? Discover 5 Game-Changing Concepts to Boost Your ROI and Adapt to 2025’s Challenges — Innovation
In today’s rapidly evolving market, businesses face significant challenges in driving growth as B2B buyer behavior continues to shift. Many organizations are discovering that their simplified understanding of the buying process is limiting their ability to adapt and thrive. Compounded by the rise of AI, technological advancements, and changing environmental factors, the expectations of shareholders and the constraints of available budgets are creating further pressure.
This session offers a holistic approach to aligning go-to-market strategies with B2B sales and marketing execution. Through actionable insights, real-world examples, and a fresh blueprint for success, participants will learn how to refocus their strategies and achieve intelligent growth in uncertain times.
LeadFabric
Koen De Witte
From 13:00 to 13:25
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Supporting Personal Wellbeing with data — Innovation
Tribe & Thrive is a learning journey designed to help employees recognize and manage stress while maintaining personal balance. Co-created under the supervision of Prof. Dirk De Wachter, its primary objective is to assist individuals and companies in proactively avoiding burnout, making it an effective addition to your organization’s portfolio of tools for employee well-being and sustainability. Looking ahead, the initiative aims to become data-driven to enhance its impact, fostering a healthier, more balanced work environment where employees can thrive both personally and professionally.
Hazelheartwood
Diana Ionașcu
Hazelheartwood
Atika Loualidi
Gaia
Johan Van Roy
From 13:30 to 14:00
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What is creative media and why we need more of it — Social
Maximilian Schöngen will explore the role of Creative Media in today’s fast-changing world and why it’s essential for connecting with audiences in a deeper way. You’ll learn why creativity matters now more than ever in building campaigns that truly resonate. Whether you're a brand strategist, content creator, or media planner, you’ll walk away with practical ideas to bring more creativity into your work and inspire your audience. It’s time to embrace Creative Media to make a real impact.
Mediaplus
Maximilian Schongen
From 13:30 to 13:55
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3D, Dynamic Creatives, and Data: How DOOH is Accelerating Digital Media Strategies — Programmatic Advertising
Join Martine and Gido (VP of Global Studio and Benelux Lead at Vistar Media) as they explore how programmatic technology is making creativity scalable, the role of DOOH in diverse campaign strategies, and the latest creative trends in the DOOH space!
Vistar Media
Gido Andriessen
Vistar Media
Martine Hammink
From 13:30 to 13:55
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Navigating the UX maze with Contentsquare: from complexity to clarity — Innovation
Imagine starting at the entrance of a vast, intricate maze. At first glance, it’s easy to feel overwhelmed by the multitude of twists, turns, and dead ends. This is much like the initial state of our UX team: faced with a complex landscape of user behavior, unclear paths, and limited visibility into what truly drives user engagement.
Orange
Matthieu Bachely
From 13:30 to 13:55
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The Art of Vertical Video — Social Media
Demystify what makes a video work on social media. Discover the key elements of creating engaging and effective content. Learn the essential techniques and strategies to produce impactful and captivating videos.
Vertical View
David Dieu
From 13:30 to 13:55
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How to build the perfect B2B content marketing funnel from Linkedin — Influencer Marketing
Today, most B2B companies are on Linkedin. But most of them fail to monetize this presence by driving traffic to their website and converting it. The truth is, they haven't built a sales funnel. In this session, Fabian will show you the perfect content funnel to turn Linkedin into a source of new customers, and how to implement it.
La Super Growth Boîte
Fabian Delhaxhe
From 14:00 to 14:25
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A world’s first, real time innovation with SYNK — Innovation
How we became the world's first digital studio to produce an animated feature film using a game engine.
Play.brussels
Emilie Thiry
The Pack
Jan Hameeuw
From 14:00 to 14:25
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Takeaway x JETReddit: Food delivery & the power of communities — Social Media
Just Eat and Reddit are teaming up to explain and expand on a case study showcasing how Just Eat leveraged the power of communities in a recent campaign.
Takeaway
Sanne Van Der Meer
Reddit
Kevin de Wit
From 14:00 to 14:25
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UX & Marketing: A winning combo in the ring — Innovation
Step into the ring where UX and marketing team up as partners. We’ll tackle the natural tensions between these disciplines and demonstrate how to align business goals with user needs. Discover strategies to create knockout customer experiences through effective collaboration. Join us for a boxing match where UX and marketing work together for a win-win outcome!
UX-Republic
Théo Blondel
From 14:00 to 14:25
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Winning the Olympic Audience: Leveraging Real-Time Intelligence to Drive Global Engagement — Social Media
In today's dynamic landscape of global events, the Olympic Games stand out as a powerful stage for harnessing audience intelligence. This keynote will explore how real-time data analytics were used to uncover which athletes captivated global attention and how brands, organizers, sports, and sponsors strategically benefited from this massive event. By breaking down these insights, we'll reveal the strategies that turned raw data into actionable outcomes, enhancing the Olympic experience for both stakeholders and audiences. Join us to discover how understanding audience dynamics is reshaping the impact and reach of large-scale events.
Audiense
Jonathann Mingoia
From 14:00 to 14:25
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AI, feedback and social proof for higher omnichannel conversions — Innovation
Explore how the role of feedback and AI can help to understand customer needs to optimize customer experiences. While using the power of social proof, such as reviews and testimonials, can highly influence purchasing decisions. By integrating AI-driven insights with consumer feedback and social proof, businesses can create personalized, trust-building omnichannel strategies that enhance engagement and boost conversions.
Trustpilot
Michelle Wrede
From 14:00 to 14:30
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How to make PMAX campaigns actually work — Programmatic Advertising
Step by step presentation on getting rid of adfraud, cannabilisation and all the other blackbox issues.
Clicktrust
Fabian Van De Wiele
From 14:30 to 14:55
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Local SEO: Not just for your neighborhood bakery — SEO
In a time when lead costs are soaring, marketing managers and marketers alike are under pressure to justify every penny of their budget. But there are still some overlooked strategies that can help you reach the right audience in a cost-effective way.
Local SEO is all about helping businesses become as visible as possible within their region. Helena will explore the must-know tactics to ensure success. How do thriving companies turn their Google Business Profiles, websites, and local ads into high-converting tools?
As a hands-on project manager, she’ll also share practical tips on how you can start leveraging local SEO yourself. This is a keynote you won’t want to miss!
Tailpage
Helena Vandenbulcke
From 14:30 to 14:55
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2025, The Co-Creation Era — Social Media
Join them for a live session with Héloïse, their expert in social media co-creation, who will reveal why teaming up with the right people is the best idea since sliced bread for your brand. Discover her tips, success stories, and maybe even a few well-kept secrets on how to measure it all. One thing’s for sure, you’ll walk away with more ideas than Instagram has filters!
MKKM
Héloise Blanchaert
From 14:30 to 15:00
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From insights to action: how personalisation reinvents customer engagement — Innovation
Curious about how personalization can transform your customer journey? With Actito’s powerful omnichannel marketing automation and Qualifio’s interactive marketing and data collection platform, we’ll show you how to harness the power of data, gamification, and innovative strategies to create personalized, high-impact campaigns that drive results.
Join us for real-life examples and practical insights from leading brands, demonstrating how personalized experiences can boost customer engagement, increase conversions, and build lasting loyalty, helping you stand out in today’s competitive market.
Qualifio
Quentin Paquot
Actito
Jonathan Wuurman
AxonJay.ai
Jean-Philippe M.L. Schepens
From 14:30 to 14:55
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Accelerate partner growth through plug-and-play solutions — Innovation
Did you know that there are a variety of plug-and-play technical solution partners available to accelerate performance, sales and AOV of your e-commerce shop? Through seamless integration, you can now scale innovative partnerships without affecting your development roadmap or incurring additional technical costs. During this session we will explore this topic in-depth and present real-life, practical examples.
Awin
Dave Pronk
Intent.ly
Alexander Bitros
From 14:30 to 14:55
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What my dad taught me about the value of customer experiences — Innovation
Drawing from personal stories, Bert Swinnen reveals how the fundamental principles of offline sales—listening and building trust—can transform digital customer journeys and create meaningful connections.
Two Point O
Bert Swinnen
From 15:00 to 15:25
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Reaching your product market fit faster with the help of digitalization — Innovation
From A/B Testing to generative IA, how digital tools can foster your PMF strategy
Hub Brussels
Adeline Barras
From 15:00 to 15:30
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Retail Media in the mix(er): MediaMarkt & Groupe SEB’s blend — Ecommerce
Practical learnings on how to improve your online share of voice with Retail Media
Groupe SEB
Sietse de Berlangeer
MediaMarkt
Deli Bom
From 15:00 to 15:25
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Raising the bar –Tony’s Chocolonely leveraging personalization for impact — Ecommerce
At Tony’s Chocolonely, we have been committed to end exploitation in cacao. We show that making chocolate can be done different: it’s about flavor, packaging, and most importantly the way we partner with cocoa farmers. And… we can’t do it alone. In this presentation, you will hear how Tony’s Chocolonely uses personalization to engage other companies in our mission.
Tony's Chocolonely
Erik de Koning
Tony's Chocolonely
Joli Seelen
From 15:00 to 15:25
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Accelerating Thoughtfully with AI — Innovation
During his talk Vincent will share how Loop has managed to be at the frontier when it comes to AI integration, but also provide insights on emerging AI cycle, preparing marketers and content creators for upcoming paradigm shift.
Loop Earplugs
Vincent Buyssens
From 15:00 to 15:25
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The viral formula: Cracking the code to impactful and captivating content — Social Media
In this keynote, we delve into the enigmatic world of viral content creation. Discover the hidden strategies and psychological triggers that make content not only captivating but also impactful. We'll explore how to craft messages that resonate deeply with audiences, leverage trending topics, and harness the power of social media algorithms. Join us to uncover the secrets behind viral success and learn how to apply these insights to elevate your brand and influence.
Efluenz
Katrien De Vos
From 15:00 to 15:25
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Maximizing media agency efficiency with Sparkad: A revolution in advertising budget management and realization — Innovation
Join us for an insightful session on Sparkad, our groundbreaking solution designed specifically for media agencies. Discover how Sparkad revolutionizes the management of advertising budgets and the realization process, enhancing efficiency and accuracy. This talk will showcase the innovative features of Sparkad, demonstrating how it streamlines operations, optimizes budget allocation, and provides real-time tracking and reporting. Learn how media agencies can leverage this powerful tool to stay ahead in the competitive advertising landscape and deliver superior results for their clients. Don’t miss this opportunity to see Sparkad in action and understand its transformative impact on media agency workflows.
Niboo
Sam Lefever
From 15:30 to 15:55
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Confessions of a timecheater — Innovation
Dive deeper into the world of agency development with Peter Van Wijnaerde, creator of “Agency Life” and the “Agency Benchmark” for Teamleader, and CMO of Springbok. With years of experience in benchmark research, Peter reveals how agencies can think differently and reshape their business. Discover how to engage your team with the numbers while fostering a culture of entrepreneurship instead of a timesheet mentality. Get inspired by Peter’s insights in “Confessions of a Timecheater” and learn how to rise above the competition. Don’t miss this opportunity to uncover valuable strategies that can elevate your agency to the next level!
Teamleader
Peter Van Wijnaerde
From 15:30 to 15:55
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Boost your sales by connecting all your channels with Odoo — Ecommerce
In today’s fast-paced market, customers interact with brands through multiple channels – from physical stores to online platforms and social media. A seamless, unified experience across these touchpoints is key to driving sales and customer loyalty. Discover how omnichannel strategies with Odoo can transform your business by connecting all your sales channels and streamlining operations.
Eezee-it
Gregoire Monnoyer
From 15:30 to 15:55
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Stop making these 5 mistakes on social media in 2025 — Social Media
Even the biggest brands struggle to get their social media strategy right in today’s hyper-connected world. After 12 years of working with top brands, I’ve seen the same five mistakes repeated over and over—errors that undermine your brand’s potential for growth and engagement.
Join me for a game-changing session designed specifically for marketing managers and brand strategists. Discover the key pitfalls you must avoid to elevate your social media presence in 2025. Learn how to overcome these common challenges, optimize your content, and drive meaningful results that resonate with your audience.
Don’t let your brand fall into the same traps as your competitors. Let’s unlock your brand’s full social media potential—starting now.
Takeaways:
- Uncover the top 5 mistakes hindering your social media success.
- Learn practical, actionable strategies to avoid these pitfalls.
- Gain insights on trends and best practices for 2025 and beyond.
Brand New Day Agency
Sabina Gishvarova
From 15:30 to 15:55
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How can digital companies be better at value packaging and pricing for 2025? — Innovation
Improvement in value packaging and pricing can significantly increase companies’ conversion rate, reduce sales cycles and increase average deal size.
During this session Laurent-David will explain powerful techniques to group/combine services and or features efficiently, and have a pricing model that eases pricing conversations while increasing the deal size.
Laurent-David will also explain how to adapt your revenue model if you’ve developed AI features. This session is perfect for any digital company selling software or services.
GiveMeFive
Laurent-David Hostyn
From 15:30 to 16:00
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Beautytech & Innovation — Innovation
Ever wondered how a century-old beauty giant navigates the cutting-edge world of AI and data? Join us as we go behind the scenes and discover how L'Oréal Beauty Tech is transforming the way we experience, develop, and market beauty products. See how L'Oréal leverages data-driven insights to create hyper-personalized beauty routines and products tailored to individual needs. We'll delve into the exciting realm of AI-powered marketing, where creativity meets data to unlock a universe of engaging content and dynamic consumer interactions. It's the perfect balance: the math of tech with the magic that only comes from humans.
l'Oréal
Ana Melara
From 16:00 to 16:25
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Explore the world of Tokenomics: the future of on-chain commerce — Innovation
Explore the world of Tokenomics & the Future of On-Chain Commerce in this insightful session. The talk will delve into how digital tokens are transforming online transactions and driving the growth of decentralized economies. The discussion will cover the fundamentals of tokenomics, its role in on-chain commerce, and the emerging economic models in the Web3 landscape. Get a clear understanding of the impact of tokenomics on the future of digital innovation and commerce.
Furt'her
Lorena Billi
From 16:00 to 16:25
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Creating a start-up within a large company: the success story of Flora by Ethias — Entrepreneurship
In the world of insurance, large corporations face significant challenges when it comes to innovation, particularly in terms of technology. It is especially difficult for these companies to break away from the deeply traditional environment in which they operate.In 2019, Ethias took a bold step by starting from scratch and betting on 100% digital insurance with Flora by Ethias, the first fully online tenant insurance in Belgium. This approach enabled the full digitalization of insurance via a user-friendly app. Flora now represents fast, clear, and straightforward coverage, specifically designed for younger generations. It’s the HelloBank of insurance, leading the way as the top insurance brand on TikTok in French-speaking Belgium. In this presentation, Maëlysse Marchal will reveal the behind-the-scenes story of creating a corporate start-up. She will explain how the team overcame technological and strategic challenges, the approaches used to attract and retain young customers, and the lessons learned along the way. Discover the secrets behind Flora by Ethias's success and how this initiative can inspire your own digital transformation.
Flora by Ethias
Maëlysse Marchal
From 16:00 to 16:25
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The use of generative AI in building SEO strategies at Ladbrokes.be — Innovation
The emergence of generative AI has revolutionized numerous industries, and Search Engine Optimization (SEO) is no exception. As search engines become more sophisticated in understanding user intent and delivering relevant results, SEO professionals are turning to AI tools to enhance their strategies and stay competitive in an ever-evolving digital landscape.
Ladbrokes
Simon Mahieu
Ladbrokes
Charline Verhulst
From 16:00 to 16:30
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Why Investing in female-led businesses is a smart play — Innovation
Female-led businesses are changing the game, and savvy investors are taking note. In this panel, top female investors share how women founders bring innovation, resilience, and fresh perspectives to the business world. By tapping into this talent, investors can access new opportunities for growth and long-term success. This discussion will challenge outdated thinking and showcase why gender-diverse leadership isn’t just about fairness—it’s about making smart investment choices for the future.
BeCentral
Charlène Crespel
SFPI-FPIM
Céline Vaessen
Finance & Invest.brussels
Barbara Roose
EDFI MC
Theany Bazet
From 16:00 to 16:25
More info
How to stand out in a highly competitive digital marketing arena that is changing rapidly, with the good and bad of AI — AI
TUI
Nicolas Elshout
