Speakers 2024

Biography

Brand Partnerships Manager for Belgium. For almost 2 years, he’s been working with key Belgian brands and agencies to help them onboard and thrive on TikTok. They work and grow together with more than 200 major brands in Belgium.
From entrepreneur to marketeer, He has a good knowledge of the challenges brands can face. He’s been working in several areas in France, India & Belgium. Always embracing challenges and taking uncertainty as an opportunity to learn and grow.

Introduction

Biography

After graduating from Paris Dauphine University, Laure began her professional career as a Business Analyst, then Business Development, before joining Adot, Veepee|Ad’s programmatic solution, in 2017 as Media Trader & Account Manager. For 7 years, Laure accompanied Adot’s development, first as Head of Trading, then Head of Trading & Publishing. Since January 2024, Laure has been Head of Programmatic.

Introduction

Unlocking Retail Media power : expanding audiences through Veepee first party data and programmatic solutions

Biography

Fabien Pinckaers is the founder and CEO of Odoo, a leading business management software company. An entrepreneur from a young age, Fabien developed his first software at 13. In 2005, he launched TinyERP, which evolved into Odoo, with the goal of making management technologies accessible to all businesses.

Under his leadership, Odoo has become a global leader in ERP, offering an integrated and modular suite of applications. Known for his innovative approach and commitment to continuous improvement, Fabien has made Odoo the choice for millions of users worldwide.

Introduction

The Digitalization for business management with Odoo

In a constantly evolving world, digitalization has become a crucial issue for companies seeking to optimize their operations and stay competitive. This talk, presented by Fabien Pinckaers, CEO of Odoo, at Digital First, will delve into how digitalization can transform business management.

Fabien Pinckaers will share his unique vision and insights on Odoo’s innovations, demonstrating how its solutions automate processes, improve operational efficiency, and enable faster and more accurate decision-making. You will discover real-world examples of companies that have successfully undergone digital transformation with Odoo and learn best practices for integrating these technologies into your own organization.

Join us to understand how Odoo, under the visionary leadership of Fabien Pinckaers, can be the catalyst for your digital success.

Biography

Deli started her career at Coca-Cola European Partners where she did several Marketing, Sales and Digital roles.

She made an agency switch to Publicis Groupe to start working as a Media Strategist, and launching the Retail Media & Marketplace proposition.

Nowadays she is Benelux responsible as Head of Retail Media & Trade Marketing at MediaMarkt, where the retailer – agency – advertiser triangle is complete.

Introduction

Retail Media in the mix(er): MediaMarkt & Groupe SEB’s blend​. Practical learnings on how to improve your online share of voice with Retail Media​.

Together with Groupe SEB (Moulinex, Tefal, Rowenta, Krups & Calor) Deli will share some best practices on Retail Media at MediaMarkt. You will go home with some concrete tips & tricks to implement for yourself. As a bonus you will get a sneak preview on what’s next to come in Retail Media.

Biography

Jan Moons, a seasoned expert with over 25 years of experience in software development, is a Principal Consultant at AE. His extensive background spans various industries, including telecommunications, e-health, banking, automotive, and dentistry. Jan is a passionate advocate for integrating artificial intelligence into user experience workflows, transforming how businesses operate and interact with customers.

Introduction

Boosting employee productivity with intelligent virtual sssistants

Join Jan Moons and Johan Moons at the Digital First conference, where he will present “Boosting Employee Productivity with Intelligent Virtual Assistants.” Learn how IVAs can transform your business by automating routine tasks, improving customer service, and enhancing employee engagement. Don’t miss this opportunity to gain valuable insights from an industry expert and discover how to integrate cutting-edge AI technologies into your operations for maximum impact.

Biography

Charlène Crespel is the CEO of BeCentral, dedicated to supporting Europe’s entrepreneurial community. With a background in business development, she has a track record of turning ideas into reality.

BeCentral has transformed the iconic Victor Horta building into a vibrant hub of entrepreneurship, education and connection. Charlène focuses on community-building, ensuring that the 2,000 residents and 70 companies thrive together harmoniously, driven by her belief in the power of community.

In addition to her role at BeCentral, Charlène connects European entrepreneurs and businesses, using BeCentral’s platform to facilitate international partnerships and opportunities.

Introduction

Why Investing in Female-Led Businesses is a Smart Play

Female-led businesses are changing the game, and savvy investors are taking note. In this panel, top female investors share how women founders bring innovation, resilience, and fresh perspectives to the business world. By tapping into this talent, investors can access new opportunities for growth and long-term success. This discussion will challenge outdated thinking and showcase why gender-diverse leadership isn’t just about fairness—it’s about making smart investment choices for the future.

Biography

Auxandre is an expert in adtech go-to-market and product strategy, specialized in consumer insights.

Introduction

Generative AI: Revolutionizing data-driven media planning

Introduction

Navigating the UX maze with Contentsquare: From complexity to clarity

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Biography

As a communication and public relations graduate with five years of experience, She is a passionate content creator. She has collaborated with various brands while developing her own digital presence. Her expertise lies in visually storytelling products, people, and actions, creating immersive worlds around them. With a background in radio and TV, she brings a unique perspective to each project, transforming concepts into captivating and impactful visual experiences.

Introduction

2025, The Co-Creation Era

Join them for a live session with Héloïse, their expert in social media co-creation, who will reveal why teaming up with the right people is the best idea since sliced bread for your brand. Discover her tips, success stories, and maybe even a few well-kept secrets on how to measure it all. One thing’s for sure, you’ll walk away with more ideas than Instagram has filters!

Biography

Koen’s true passion is innovation in B2B sales & marketing. Back in 2008 he started LeadFabric, one of the very first demand marketing services firms in Europe.

Introduction

Is Your B2B Marketing Playbook Losing Its Edge? Discover 5 Game-Changing Concepts to Boost Your ROI and Adapt to 2025’s Challenges

Biography

Biography

Biography

Introduction

Decoding the Threat Landscape: Insights from M-Trends

Biography

With a Ph.D. in Political Science and 7 years of research experience at Liege University in Belgium, Grégory has developed a deep understanding of decision-making processes. In 2016, he founded a consultancy that has since partnered with leading brands and industries, delivering strategic expertise in brand positioning, competitive analysis, and audience intelligence. His work spans various sectors, including luxury brands, retail, automotive, healthcare, and political organizations.

In 2021, Grégory joined SOPRISM and now leads Consulting & Research at Audiense, driving innovative, strategic solutions post-acquisition.

Introduction

Winning the Olympic Audience: Leveraging Real-Time Intelligence to Drive Global Engagement

In today’s dynamic landscape of global events, the Olympic Games stand out as a powerful stage for harnessing audience intelligence. This keynote will explore how real-time data analytics were used to uncover which athletes captivated global attention and how brands, organizers, sports, and sponsors strategically benefited from this massive event. By breaking down these insights, we’ll reveal the strategies that turned raw data into actionable outcomes, enhancing the Olympic experience for both stakeholders and audiences. Join us to discover how understanding audience dynamics is reshaping the impact and reach of large-scale events.

Biography

Vincent Buyssens is a creative digital strategist who has been navigating the currents of digital change for over a decade.

As an AI Specialist at Loop, Vincent helps this award-winning scale-up accelerate thoughtfully with AI.

Beyond teaching people how to become intuitively better at prompting, he also oversees product development op custom AI pipelines for content creation & augmentation.

His dual role as an AI Specialist at Loop and Art Director at his own company Starhaven uniquely positions him at the intersection of technology and creativity

Introduction

Accelerating Thoughtfully with AI

During his talk Vincent will share how Loop has managed to be at the frontier when it comes to AI integration, but also provide insights on emerging AI cycle, preparing marketers and content creators for upcoming paradigm shift.

Biography

Martine Hammink, head of the creative studio at Vistar Media, specializes in outdoor advertising strategies. She leads her team of creative developers and helps international brands such as New Balance, Rituals Cosmetics and KLM Airlines to use data and dynamic opportunities to achieve a better kind of attention outdoors. Martine started and built the creative vision and department at Sage+Archer in Amsterdam, which was later acquired by Vistar Media.

Introduction

3D, Dynamic Creatives, and Data: How DOOH is Accelerating Digital Media Strategies.

Join Martine and Gido (VP of Global Studio and Benelux Lead at Vistar Media) as they explore how programmatic technology is making creativity scalable, the role of DOOH in diverse campaign strategies, and the latest creative trends in the DOOH space!

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A world’s first, real time innovation with SYNK

How we became the world’s first digital studio to produce an animated feature film using a game engine.

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A world’s first, real time innovation with SYNK

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Reaching your Product Market Fit faster with the help of digitalization.

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AI usage for work processes, content creation and SEO optimizations

Biography

Johan Van Roy is a digital pioneer with a track record of innovation and leadership in the digital and cultural sectors. His  work includes the creation of  ABtv, the first livestream platform for a venue (Ancienne Belgique), expanding the reach and accessibility of live music performances. As a country manager for DEEZER, he launched in 2011 the very first streaming music service in Belgium. In addition, Johan has held significant roles in prominent organizations. As the Director of Marketing and Communications at BOZAR he contributed to the cultural institution digital transformation and visibility. Currently, Johan applies his experience and passion for advocacy as the Head of Communications at GAIA, Belgium’s leading animal rights organization

Introduction

Activism in social media, impact & setbacks

Social media has revolutionized the way people communicate and mobilize for causes. It provides a platform for activists to reach a global audience, share information rapidly, and coordinate actions in real-time. While social media has empowered activism in unprecedented ways, it also presents significant challenges and limitations.

Biography

Stijn has been working in various SEO roles at MvH Media for 10 years. In his role as Head of SEO and Innovation, he is responsible for innovating and further developing SEO strategies. By combining SEO, Data, and AI, MvH Media strives to stay ahead in the market. In both 2021 and 2022, Stijn was named Best SEO Consultant in the Benelux by the Dutch Search Awards.

Introduction

Winning in Google: How to Combine AI and SEO for Unbeatable Rankings

Artificial Intelligence has become an indispensable part of a marketer’s toolkit, particularly in online strategies, including SEO. Over the past year and a half, numerous case studies have explored the pros and cons of integrating AI into SEO strategies. The key questions marketers face are: Should you generate content using AI, and how quickly can Google detect it? How can you leverage AI to execute scalable SEO? What kind of content does your webshop need to survive and thrive in Google’s ecosystem?

As you review search results today, you’ll notice that Google is evolving towards becoming more like a webshop itself. Products, visuals, videos, and informational results are all ranked together, often supplemented by AI-driven summaries that provide immediate answers to users’ queries. So, how will your webshop stand out in this increasingly competitive landscape? Google is constantly changing, and your SEO strategy must adapt accordingly.
Through real-world examples, Stijn will demonstrate what you should and shouldn’t do to craft a winning SEO strategy.

Biography

Holder of a Master’s degree in Communication from the University of Liège and a specialized Master’s degree in Entrepreneurship from HEC Liège, Maëlysse Marchal quickly leveraged her academic skills by joining Flora by Ethias,the corporate start-up of Belgium’s third life and non-life insurer. Since August 2022, Maëlysse has been in charge of various aspects of digital marketing, including social media, content marketing, copywriting, and coordinating actions with agencies.

Introduction

Creating a start-up within a large company: the success story of Flora by Ethias

Biography

Théo is the Business Manager of UX-Republic in Belgium. With a strong focus on building meaningful client relationships and fostering a culture of innovation, Théo is dedicated to driving business growth through user-centered design strategies. Over the past, he has partnered with organizations to align their digital initiatives with user needs, ensuring the delivery of impactful and sustainable solutions.

Introduction

UX & Marketing: A winning combo in the ring

Step into the ring where UX and marketing team up as partners. We’ll tackle the natural tensions between these disciplines and demonstrate how to align business goals with user needs. Discover strategies to create knockout customer experiences through effective collaboration. Join us for a boxing match where UX and marketing work together for a win-win outcome!

Biography

Introduction

How can digital companies be better at value packaging and pricing for 2025?

Biography

Diana Ionașcu is working as a data scientist at HazelHeartwood Company, where she has the opportunity to further develop her passion about data analytics & modelling through different projects. With a background in data science/machine learning, her expertise lies in leveraging data to drive strategic decisions and uncover actionable insights. She expanded her expertise by working in different domains such as finance, supply chain, sales and automotive industry, contributing to better data-driven decision for both in-house solutions and consulting services.​

Introduction

Supporting Personal Wellbeing with data

Tribe & Thrive is a learning journey designed to help employees recognize and manage stress while maintaining personal balance. Co-created under the supervision of Prof. Dirk De Wachter, its primary objective is to assist individuals and companies in proactively avoiding burnout, making it an effective addition to your organization’s portfolio of tools for employee well-being and sustainability. Looking ahead, the initiative aims to become data-driven to enhance its impact, fostering a healthier, more balanced work environment where employees can thrive both personally and professionally.​

Biography

Atika is an Organizational Transformation Consultant, with a background in public relations and project management, she has worked with international organizations to design and implement transformative projects that drive innovation. Passionate about data-driven projects, people-centred business transformation, program management, and public speaking, she has delivered over 40 talks, primarily to youth audiences, on topics including communication, business strategy, and organizational transformation. With her collaborative approach, she is dedicated to inspiring the next generation of young leaders to embrace change and foster meaningful innovation.​

Introduction

Supporting Personal Wellbeing with data

Biography

Sam Lefever is the Managing Director of Niboo, with 15 years of experience working with Odoo and a decade as co-founder of Niboo. As a developer specialized in tailor-made business IT solutions, Sam excels in creating innovative, customized systems that drive business success. Join him at Digital First to explore Sparkad, Niboo’s groundbreaking tool for media agencies, and see how his expertise continues to shape the industry.

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Biography

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Thriving together – Secrets to a successful long-term  partnership

Biography

Corentin Donneaux is Head of SEO at Universem and has spent the last seven years working in the SEO field. He enjoys digging into large datasets in BigQuery and using Python and APIs to streamline processes whenever possible. His academic background—a Master’s in Medieval History and a bachelor’s in graphic design—might seem unconventional, but it has given him a unique perspective on problem-solving and creativity. Corentin is comfortable with HTML, CSS, JavaScript, Python, and SQL, and has a particular interest in working with any data visualisation tools to merge different data sources to produce actionable SEO insights. He also works with Google Cloud tools, using Cloud Functions and Cloud Storage to manage complex, data-driven SEO projects. Recently, he has been exploring the potential and limitations of generative AI in SEO.

Introduction

Gen AI in SEO: Practical learnings from the Field

Generative AI has been a major trend in recent years, with bold claims about its potential to revolutionize SEO and content generation. But what’s really happening in practice? This session focuses on the actual experience of using generative AI in an agency setting—what works, what doesn’t, and where it truly adds value. Rather than the overly optimistic success stories, this presentation will dig into the real-world applications, challenges, and unexpected outcomes we’ve encountered. Expect a balanced view on where generative AI has proven useful, the limitations we’ve faced, and the practical ways it’s being integrated into SEO workflows

Biography

Grégoire is a Functional Architect at Eezee-it, an Odoo Gold Partner since 2010. A specialist in omnichannel strategies for retail, he has successfully led projects in sectors such as fashion, furniture, and home decor. He excels in logistics optimization, managing point-of-sale systems, and integrating tools like Klaviyo and Sendcloud. Committed to innovation, Grégoire provides strategic advice to help businesses maximize the potential of Odoo for a successful omnichannel strategy.

Introduction

Boost your sales by connecting all your channels with Odoo

In today’s fast-paced market, customers interact with brands through multiple channels – from physical stores to online platforms and social media. A seamless, unified experience across these touchpoints is key to driving sales and customer loyalty. Discover how omnichannel strategies with Odoo can transform your business by connecting all your sales channels and streamlining operations.

Biography

Introduction

Biography

Santi Ploussos is an expert in audiovisual production, advertising and digital technology, thanks to his experience with major communications agencies such as Emakina, Y&R…

Today co-founder of Upcut, the first Snack Content Agency in Belgium.

He leads the creation of high-performance creative videos for media campaigns across all platforms and devices.

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Biography

Bruno Van Steenberghe is the Founder and Chief Dream Officer of KALANI-home. Before, Bruno has been in charge of the sourcing, marketing, product development, supply chain and sustainability for different brands for >25 years and has extensive field experience in many countries. After 12 years in the conventional textile industry, he decided to follow his convictions. Returning to study in 2010, focusing on sustainable apparel/textiles to enhance his expertise. He then co-created a sustainable apparel brand in 2011, being responsible for building the sustainability strategy and production supply chain from scratch. In 2015, Bruno left the apparel sector and launch its own new brand of home textiles. Hi has also a consulting role of Head of Sustainability for the famous Printwear pan-European Brand B&C (The Cotton Group) where he drives a major change since 2021. He has been Board Member of Textile Exchange Europe for 3 years. He believes that sustainability is not only about certifications; it’s also about acting according to your beliefs. He likes details, because details make the difference and the real differentiation. Last but not least, Bruno has a deep passion for sustainability in general and a love to train, share and help others.

Introduction

Transformation for a Desirable Future: Lessons from Slow Lifestyle and Slow Marketing

The conversation will explore how adopting a “slow” approach reshapes consumer behavior, enhances business relevance, and drives positive, lasting change, with fashion serving as a key example of this transformative mindset. Gain practical insights on applying these principles to foster sustainability in any sector.

Biography

Bert Swinnen is a CX Solutions Architect and managing partner at Two Point O, with over 15 years of experience in customer experience management and solution design. He specialises in bridging the gap between technology and marketing, helping businesses create scalable digital platforms that combine technical innovation with customer-centric strategies. Known for his storytelling, Bert excels at making complex ideas tangible and helping organisations deliver impactful digital experiences.

Introduction

What my dad taught me about the value of customer experiences

Drawing from personal stories, Bert Swinnen reveals how the fundamental principles of offline sales—listening and building trust—can transform digital customer journeys and create meaningful connections.

Biography

Liesbet is a Martech consultant & strategist at Pebble, where she helps clients like e5, Bel&Bo and NMBS create impactful customer journeys. With both technical and strategic expertise in marketing automation, she specialises in optimising email strategies and driving engagement. Known for her vibrant energy and hands-on approach, Liesbet guides her clients through the next steps in their marketing automation journey.

Introduction

Reaching the next level of marketing automation

Growing your marketing automation doesn’t have to be overwhelming. In this session, Liesbet shows how companies created simple yet effective strategies to build personalised, real customer journeys that lead to long-term success.

Biography

Anaïs Baumgarten is an expert in digital marketing and responsible marketing. A member of the Sench community, Anaïs is committed to promoting inclusive, impactful marketing practices that consider environmental and societal impacts. She is also the creator of the “Slow Marketing” podcast, a platform dedicated to advancing responsible, inclusive, and engaged marketing. Through her numerous episodes, Anaïs and her guests explore marketing strategies that balance effectiveness, sustainability, and ethics, raising fundamental questions about the role of marketing in today’s society. For Anaïs, marketing can and must be a driver of positive change, and she continuously challenges traditional practices to reinvent more responsible methods that respect the environment, consumers, and businesses.

Introduction

Transformation for a Desirable Future: Lessons from Slow Lifestyle and Slow Marketing

Biography

George is an Experienced Digital Transformation Consultant with a demonstrated history of working in the telecom, finance, and software industries. He is skilled in Digital Marketing, Content Management Systems (CMS), Content Creation, Teaching, and Public Speaking. He is a strong business development professional passionate about innovation and creativity.

Introduction

The Omnichannel Mindset

Content is everywhere and is produced at a blistering pace, on multiple channels, be it your website, social media channels, or offline. Everyone in the organization should drive this content creation, whether field marketing, product marketers, content creators, and more.

In this session, we’ll look at which strategies and what technology enables the creation, distribution, and publication of omnichannel content to maximize reach and engagement.

Biography

Johan enables organizations to thrive in this digital age, filled with opportunities. His focus is on leading an AE business unit, delivering value to its customers by focusing on the design, architecture and implementation of digital solutions having a real impact. Impact on the lives of their target audience: whether it’s about removing digital barriers in B2C contexts like news media or utilities, or by improving processes to help employees focus on what really matters.

Introduction

Boosting employee productivity with intelligent virtual assistant

Join Jan Moons and Johan Moons at the Digital First conference, where he will present “Boosting Employee Productivity with Intelligent Virtual Assistants.” Learn how IVAs can transform your business by automating routine tasks, improving customer service, and enhancing employee engagement. Don’t miss this opportunity to gain valuable insights from an industry expert and discover how to integrate cutting-edge AI technologies into your operations for maximum impact.

Biography

As a member of the executive committee of the Belgian Federal Holding and Investment Company (SFPIM), Céline developed impact investing within the Sovereign Wealth Fund of Belgium. She was appointed as CEO of the SFPIM Relaunch, a subsidiary of SFPIM with an important focus on inclusion projects and more innovative financial instruments.

Board Director @ Univercells, Be Central, SFPIM Real Estate, SFPIM International and several impact funds.

Co-Founder of the Belgian Impact Institute launched in 2023.

Teaching Corporate Finance since 2002 and Impact Investing since 2024, both at the Solvay Brussels School (ULB) from which Céline graduated.

Introduction

Why Investing in Female-Led Businesses is a Smart Play

Female-led businesses are changing the game, and savvy investors are taking note. In this panel, top female investors share how women founders bring innovation, resilience, and fresh perspectives to the business world. By tapping into this talent, investors can access new opportunities for growth and long-term success. This discussion will challenge outdated thinking and showcase why gender-diverse leadership isn’t just about fairness—it’s about making smart investment choices for the future.

Biography

Graduated in 1990 from the Solvay Business School (Université Libre de Bruxelles), I spent 3 years in the audit department of Coopers&Lybrand (PWC) before joining finance&invest.brussels (previously SRIB) a public/private Venture Capital Fund, aiming at the creation and development of companies in the Brussels Region. I was first in charge of the investment in starter’s companies, analysing and coaching entrepreneurs in the launch of their activities, and I am now more oriented towards capital development needs and management of a team of 12 people. I am member of the Direction Committee and represent finance&invest.brussels at different Boards.

Introduction

Why Investing in Female-Led Businesses is a Smart Play

Female-led businesses are changing the game, and savvy investors are taking note. In this panel, top female investors share how women founders bring innovation, resilience, and fresh perspectives to the business world. By tapping into this talent, investors can access new opportunities for growth and long-term success. This discussion will challenge outdated thinking and showcase why gender-diverse leadership isn’t just about fairness—it’s about making smart investment choices for the future.

Biography

Kika obtained her MBA in International business from Southeast Missouri State University in the US. She has a heavy background in Marketing and Digital Marketing & Communications from her bachelor degrees. She moved back to Belgium 6 months ago after studying and working in the US for 4 years. She’s currently the Junior Digital Marketer at LolaLiza. She’s in charge of all organic Social media platforms as well as content creation of the LolaLiza club ambassadors. As video content has become more important every year, she works together with their in-house videographer to have videos for ads and reels/Tiktok. She makes sure LolaLiza has enough content, between every new collection they drop, on every social media platform.

Biography

Theany has over 16 years of experience in finance, specializing in impact investing. She held key roles at Citi and Credit Suisse before joining the thematic investment team at Candriam, where she developed a gender diversity fund that raised €130 million. As Chairwoman of the 30% Club France in 2023, she led a coalition of 18 investors in leveraging shareholder rights to influence diversity and corporate culture change across France’s largest companies.

Currently, she serves as Senior Portfolio Officer at EDFI MC, providing catalytic capital to social entrepreneurs in frontier markets, while also serving as a visiting professor and Director of the Entrepreneurship concentration at ESSEC Business School.

Introduction

Why Investing in Female-Led Businesses is a Smart Play

Female-led businesses are changing the game, and savvy investors are taking note. In this panel, top female investors share how women founders bring innovation, resilience, and fresh perspectives to the business world. By tapping into this talent, investors can access new opportunities for growth and long-term success. This discussion will challenge outdated thinking and showcase why gender-diverse leadership isn’t just about fairness—it’s about making smart investment choices for the future.

Biography

Herlinde started in the industry as a digital marketer back in the beginning of 2013. Now, almost 11 years later, she thrives as a Program Manager at The Reference with a particular affinity for the dynamic intersection of strategy, data, and creativity – often referred to as the golden triangle.

Introduction

Thriving together – The power of a successful long-term partnership

Biography

Having been in charge of a major publisher in Belgium for many years, Raphael has created branded content for some of the biggest names in the industry.
Storytelling is definitely my favorite thing to do: jokes, stories for my children and branded content of course.

Introduction

Beyond the Hype: Content strategy is more than just influencer campaigns.

Beyond the Hype: Many brands are confusing influencer campaigns with a true digital content strategy. While influencer campaigns have gained prominence, they are just one piece of the larger digital strategy puzzle. Discover how to create a cohesive and impactful content digital presence.

Biography

With 100% dedication and many years of experience in content and creativity, Dimitri is passionate about media, storytelling, and all things digital. He believes that brands hold the keys to the future of digital content and He’s here to help unlock that potential. Let’s create something that not only makes an impact but also brings a bit of fun along the way.

Introduction

Beyond the Hype: Content strategy is more than just influencer campaigns

Beyond the Hype: Many brands are confusing influencer campaigns with a true digital content strategy. While influencer campaigns have gained prominence, they are just one piece of the larger digital strategy puzzle. Discover how to create a cohesive and impactful content digital presence.

Biography

Sam Lefever is the Managing Director of Niboo, with 15 years of experience working with Odoo and a decade as co-founder of Niboo. As a developer specialized in tailor-made business IT solutions, Sam excels in creating innovative, customized systems that drive business success. Join him at Odoo Experience to explore Sparkad, Niboo’s groundbreaking tool for media agencies, and see how his expertise continues to shape the industry.

Introduction

Join us for an insightful session on Sparkad, our groundbreaking solution designed specifically for media agencies. Discover how Sparkad revolutionizes the management of advertising budgets and the realization process, enhancing efficiency and accuracy. This talk will showcase the innovative features of Sparkad, demonstrating how it streamlines operations, optimizes budget allocation, and provides real-time tracking and reporting. Learn how media agencies can leverage this powerful tool to stay ahead in the competitive advertising landscape and deliver superior results for their clients. Don’t miss this opportunity to see Sparkad in action and understand its transformative impact on media agency workflow

Biography

Introduction

How do we help itsme and other brands to lead the market.

In this talk, Remy will walk you through various use cases demonstrating how research can improve the quality of your product at every stage of its lifecycle -from ideation, through development, and after release.By using different research methodologies like interviews, studies, and workshops, DUX has helped major players such as itsme, Immoweb, and the European institutions to elevate the customer experience and maintain their competitive edge.By the end of the session, you’ll have actionable insights and a clearer understanding of the next steps to take your company’s product to the next level

Introduction

Just Eat Takeaway.com x Reddit: Food delivery & the power of communities

Just Eat and Reddit are teaming up to explain and expanded on a case study showcasing how Just Eat leveraged the power of communities in a recent campaign.

Biography

Jonathann is a MarTech entrepreneur driven by leveraging the power of social data to inform strategy. At Audiense, Jonathann supports commercial expansion by developing new enterprise solutions satisfying the evolving expectations of top marketers and insights specialists. Prior to Audiense, he founded SOPRISM, a digital consumer tool along with Brand New Day, a Social Media Intelligence agency focused on data-driven marketing performance.

Biography

Yannick approaches life with great enthusiasm. This translates into a relaxed ambition to make every brand, product or plan a success. He starts from a pragmatic view on business and management and combines this with a sensitivity to emotion, form, language and creativity. His belief in the power of a brand inspires organizations to build a more effective marketing strategy and communication from within.

For six years, he has been leading OMcollective. OMcollective has since grown into a full-service agency with a digital heart. Whether they are creating a brand, website, employer brand or campaign, achieving results for their clients is always the priority. They continue to uphold their reputation as one of the best performance marketing agencies and have successfully developed a robust staffing and recruitment service for marketing teams alongside their creative branch.

Introduction

7 Important lessons for marketers to succeed in the short & long term

These are not easy times for CMOs, marketing managers, and marketers. On one hand, we see various industries struggling. Growth figures are taking a hit, and the preset targets are gradually slipping out of reach. On the other hand, channels, technology, and tactics are sprouting up like mushrooms in a damp, autumnal forest. What is one supposed to do with all of this?

Yannick shares 7 key lessons that provide every marketing professional with guidance in both the short and long term. Each one is an easy-to-remember model, a research-proven insight, or a clear idea you need to know. In short, a mini marketing MBA in just 30 minutes!

As the Managing Director of an agency, he knows better than anyone how to combine strategy and tactics, making this a must-see keynote.

Biography

Drawing from various experiences in digital and advertising agencies in Brussels, Gauthier Mine possesses in-depth knowledge of programmatic advertising and the Belgian market. Before joining Displayce, he worked at Dentsu Aegis and then at the media agency Gamned, where he gained significant expertise in programmatic DOOH media, sales strategy, and business development. As Head of Sales Benelux, Gauthier plays a key role in expanding Displayce’s presence in the region, enhancing its European reach. He works closely with agencies, media owners, and technology partners to promote the integration of programmatic DOOH into campaign planning processes.

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Biography

Joli is account manager e-commerce at Tony’s Chocolonely. She has spent her entire career working at mission-driven brands such as Ben & Jerry’s and Wakuli coffee and now she contributes to Tony’s mission within the Benelux ecommerce team.

Introduction

Tony’s Chocolonely’s tips and tricks to making impact online

At Tony’s Chocolonely, we have been committed to end exploitation in cacao. We show that making chocolate can be done different: it’s about flavor, packaging, and most importantly the way we partner with cocoa farmers. And… we can’t do it alone. In this presentation, you will hear how Tony’s Chocolonely uses personalization to engage other companies in our mission.

Biography

Céline is the co-founder of Semactic, an innovative SEO solution launched in 2020. Semactic aims to empower digital teams and enable them to self-manage SEO. She is convinced that SEO should be much better integrated into the enterprise to take advantage of its full potential, not only as a powerful acquisition channel but also for the opportunity it offers to better understand the needs of its customers. For this reason, and through Semactic, she works daily to educate, coach and give back control of their online visibility to her clients Semactic partners with organizations like Croix-Rouge, Etex, Medi-Market or Notaris.be, and many other compagnies that want to make their SEO projects more powerful and sustainable. Prior to Semactic, Céline worked in a well-known digital agency in Belgium; she started as an SEO consultant before coordinating a team of experts in search marketing, social ads and analytics. She also has extensive experience in marketing and project management both in national and international companies.

Introduction

Mastering SEO Today, Preparing for GEO Tomorrow: Practical Strategies to Optimize for Both in Your 2025 Search Plan

In this session, we will explore effective strategies to master today’s SEO practices while preparing for the shift towards GEO (Generative Engine Optimization). You’ll learn how to seamlessly integrate both into your 2025 digital roadmap. Through practical tips and a clear methodology, you and your team will be empowered to drive measurable improvements in online visibility and long-term search success. Whether you’re a marketing manager, SEO specialist, or digital project lead, you will gain actionable insights to optimize your search efforts and prepare your team for the future challenges of search optimization.

Biography

Jean-Philippe is based in Brussels, Belgium, and founded AxonJay. He’s an economist, statistician, and ornithologist. His career includes roles such as the Federal Chief of Cabinet and roles within several Tier 1 software and telco & data companies. He was also the co-founder of one of the first big-data start-ups in Belgium that was successfully sold.

Introduction

Maximilian Schöngen will explore the role of Creative Media in today’s fast-changing world and why it’s essential for connecting with audiences in a deeper way. You’ll learn why creativity matters now more than ever in building campaigns that truly resonate. Whether you’re a brand strategist, content creator, or media planner, you’ll walk away with practical ideas to bring more creativity into your work and inspire your audience. It’s time to embrace Creative Media to make a real impact.

Biography

Her unique background and expertise empower her to deeply understand and address client challenges, uncover pain points and craft tailored solutions, allowing to anticipate both current and future needs, developing strategies that drive organizational and operational excellence. Passionate about enhancing productivity and guiding clients to success, she leverages monday.com to implement impactful, customized solutions that truly make a difference.

Introduction

From Chaos to Clarity: How monday.com Streamlines Your Journey to Organisational Excellence

Biography

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Biography

Alexander is the Partnerships Director at Intent.ly, a shopper journey optimisation platform. With 11 years of market presence,Intent.ly empowers brands to engage and convert more customers through personalised experiences. Notable clients include HP, Coach, BT and EE. Drawing from his diverse background in global advertising agencies, Alexander brings detailed knowledge of conversion rate optimization (CRO) and affiliate landscape across EMEA.

Introduction

Accelerate Partner Growth Through plug-and-play Solutions

Did you know that there are a variety of plug-and-play technical solution partners available to accelerate performance, sales and AOV of your e-commerce shop? Through seamless integration, you can now scale innovative partnerships without affecting your development roadmap or incurring additional technical costs. During this session we will explore this topic in-depth and present real-life, practical examples.

Biography

Sabina Gishvarova is the Managing Director of Brand New Day Agency. The social media agency has been present on the Belgian and European Market for more than 12 years. Working alongside well-renowned companies such as Mercedes-Benz, Geberit, Delhaize, ixina, Opel and many more, the agency offers a wide scope of social media services by combining a solid creative approach with a data-driven mindset.

Introduction

Stop making these 5 mistakes on social media in 2025

Even the biggest brands struggle to get their social media strategy right in today’s hyper-connected world. After 12 years of working with top brands, I’ve seen the same five mistakes repeated over and over—errors that undermine your brand’s potential for growth and engagement.

Join me for a game-changing session designed specifically for marketing managers and brand strategists. Discover the key pitfalls you must avoid to elevate your social media presence in 2025. Learn how to overcome these common challenges, optimize your content, and drive meaningful results that resonate with your audience.

Don’t let your brand fall into the same traps as your competitors. Let’s unlock your brand’s full social media potential—starting now.

Takeaways:

• Uncover the top 5 mistakes hindering your social media success.
• Learn practical, actionable strategies to avoid these pitfalls.
• Gain insights on trends and best practices for 2025 and beyond.

Biography

Lorena is the founder of Furt’Her and a visionary entrepreneur with a deep-rooted passion for culture, innovation, and ethics. She has grown the organization from the first community empowering women in web3 in Belgium to delivering consulting services and specialized training for businesses on blockchain and AI technologies. With her dynamic leadership style and a commitment to inclusivity, Lorena is fostering awareness and responsibility for a world where individuals and organizations understand and take responsibility for the impact of technological innovations on society.

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Tokenomics & the Future of on-chain commerce

Explore the world of Tokenomics & the Future of On-Chain Commerce in this insightful session. The talk will delve into how digital tokens are transforming online transactions and driving the growth of decentralized economies. The discussion will cover the fundamentals of tokenomics, its role in on-chain commerce, and the emerging economic models in the Web3 landscape. Get a clear understanding of the impact of tokenomics on the future of digital innovation and commerce.

Biography

Erik started his career as Brand Manager at Mattel and Henkel Beauty Care. Of which also 2 years as Global Brand manager Syoss Hairstyling. After several years in marketing, he made the switch to e-commerce at Henkel Benelux and has been leading the Tony’s e-commerce Benelux team for the last 4 years.

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Tony’s Chocolonely’s tips and tricks to making impact online

At Tony’s Chocolonely, we have been committed to end exploitation in cacao. We show that making chocolate can be done different: it’s about flavor, packaging, and most importantly the way we partner with cocoa farmers. And… we can’t do it alone. In this presentation, you will hear how Tony’s Chocolonely uses personalization to engage other companies in our mission.

Biography

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Just Eat Takeaway.com x Reddit: Food delivery & the power of communities

Just Eat and Reddit are teaming up to explain and expanded on a case study showcasing how Just Eat leveraged the power of communities in a recent campaign.

Biography

Nicolas Elshout is managing Digital Marketing at TUI Belgium, the world’s largest tourism company. He has been working both in the local Belgium and Netherlands market, as in a global TUI Group function. Always focusing on pushing digital marketing maturity in terms of people, platforms and processes in order to achieve competitive advantage in the market.

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How to stand out in a highly competitive digital marketing arena that is changing rapidly, with the good and bad of AI.

Biography

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Biography

Fabian Van De Wiele is the owner and CEO of CLICKTRUST. He has been active in the digital media sector for over 15 years and advises national and international brands on how to run better digital media campaigns.

Introduction

How to make PMAX campaigns actually work.

Biography

With over 12 years of experience, Marina works as a Lead Digital Marketing Specialist at The Reference, where she develops and implements goal-oriented marketing strategies for a diverse range of clients. She ensures that every project not only aligns with client objectives but also achieves specific targets.

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Engaging Customers & Exceeding Targets

Biography

Passionate about communication and tech, Jonathan has always wanted to have a 360° view of the sector in which he works. After studying communication, he worked in both the advertising and media agencies sector, where he began his career, and the media agencies sector, where he still works today. His working method can be defined by “test and learn” and by always having a multi-channel point of view, whether offline or online.

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When Creativity Empowers Media

Discover how creativity and media merge to transform digital marketing. Join Jonathan, Innovation Director at Space, and Santi, Creative Director at Upcut, and discover how snack content video enhance performance in digital media campaigns.

Biography

Peter Van Wijnaerde is the Head of Brand at Teamleader, show-runner of Agency Life and now, agencybenchmark.eu. 
Peter has covered some miles in the agency landscape. As a strategist at Wunderman Thompson, creative director at The Reference and, strategic director at Untitled Workers Club, his love for the industry grew.
 As a brand builder, however, he chose Teamleader, the No. 1 in agency software. Now he brings agency leaders together, gathers knowledge and shares it with our product teams and the rest of the world through podcasts, e-books and an online video series.

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Biography

Delphine holds a double Master’s degree (FR/UK) in Marketing Management from KEDGE Bordeaux. She began her marketing experience with the Carlsberg Group (Kronenbourg Breweries), then spent almost 8 years with Territory Influence, where she held the position of International Marketing Director, working on BtoB and BtoC issues. At the same time, Delphine coordinates the “Social Media Marketing” module for the International Masters program at HEC Paris, and lectures on “Digital Marketing” courses in the MBA program. Delphine joins Veepee|ad in 2022 as Head of Social Retail and becomes CMO at the beginning of 2023.

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Unlocking Retail Media power : expanding audiences through Veepee first party data and programmatic solutions

Biography

Katelen Perez T’Seyen, Customer Success Manager at Flexmail, is responsible for customer satisfaction. She helps our customers integrate and further develop email marketing with tailor-made training courses. In addition, she is constantly developing and optimizing every customer journey for all our different customers. She provides support so that customers can design tailor-made emails and campaigns, reach the people who matter to them and learn from the right results.

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How to you make an email marketer’s life easier?

From AI-powered tools and smart tips to groundbreaking workflow hacks, discover how you can streamline your process, bring compelling content to your readers at lightning speed, and take the success of your campaigns to new heights.Explore with us:

• How to analyze the right data
• Which secret tips and tricks you can add to your arsenal to make your campaigns shine
• How you can reach your target group faster and more effectively with smart tactics and tools, and pursuade them with meaningful content that moves and resonates.

Biography

She’s the co-founder of Duckmotion, a pioneering video media agency we launched in 2015. Their mission? To reinvent how companies communicate using the power of video. Leveraging data, strategy, and creativity, we craft content that leaves a lasting impact -or stop the scroll, when needed ! At Duckmotion, they’re propelled by the belief that companies are created to make a significant difference in the world. Yet, the true challenge remains – for real change to occur, companies must communicate authentically about their foundational purpose. It’s a demanding task, and that’s precisely why Duckmotion is here.

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Biography

Thomas is a digital strategist and service designer, director at Deloitte Digital. He is co-author of the Digital Delivery Model, that combines design thinking and agile and that has been successfully used in many digital transformation cases, winning awards in business transformation and marketing. For many years, he’s conducted research on the added-value of extended reality (AR/VR/MR) for organizations. His 15+ years of experience in digital transformation have led him to complement his skills as a digital strategist with those of service designer, enterprise architect and program manager. His focus lays on accompanying his clients and colleagues to materialize innovation and transition from complex situations to pragmatic solutions with rapid implementation. He’s worked on many projects in AR/VR/MR for organizations in various sectors.

Introduction

5 tips to boost your sales thanks to Apple Vision Pro

“While some companies are holding back, waiting for VR headsets to reach the mass market before diving into immersive experiences, forward-thinking pioneers have already seized the opportunity, leveraging innovative use-cases to achieve rapid and impressive returns on investment.

What are these groundbreaking use-cases? Could the Apple Vision Pro be the ultimate game changer? These are the pivotal questions that will be explored, accompanied by compelling industry case studies and a valuable set of 5 tips to elevate your sales through the power of Apple Vision Pro.”

Biography

Gido Andriessen, the programmatic media guru at Sage+Archer | Vistar Media, discusses daily with marketers in Belgium and beyond how they can use the latest technologies and smart strategies to improve customer reach and seamlessly integrate DOOH into their digital media plans. With his expertise and ingenuity, Gido helps marketers take their DOOH campaigns to unprecedented levels of success

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3D, Dynamic Creatives, and Data: How DOOH is Accelerating Digital Media Strategies.

Join Martine and Gido (VP of Global Studio and Benelux Lead at Vistar Media) as they explore how programmatic technology is making creativity scalable, the role of DOOH in diverse campaign strategies, and the latest creative trends in the DOOH space!

Biography

Introduction

AI, feedback & social proof for higher omnichannel conversions

Explore how the role of feedback and AI can help to understand customer needs to optimize customer experiences. While using the power of social proof, such as reviews and testimonials, can highly influence purchasing decisions. By integrating AI-driven insights with consumer feedback and social proof, businesses can create personalized, trust-building omnichannel strategies that enhance engagement and boost conversions.