Marketing Director - CMO
Doriane Magnus is currently Marketing Director at Kiabi Belgium. She has been working in the marketing field for about 15years. She started in the market research world at Nielsen and then switched to digital and joined Semetis. After several years handling advertisers digital campaigns / data architecture projects and leading teams of consultants, she became Semetis Managing Director. Earlier 2021 she finally decided to explore the advertiser side by joining Kiabi Belgium where she’s having a blast building a historic French brand on the Belgian market. She’s in charge of Defining and implementing the 360° Brand & Clients strategy, taking actions at all levels of the customer path (physical shops, ecommerce, marketplace).
Piloting a digital investment boost with an omnichannel approach
In 2022, Kiabi Belgium decided to significantly increase its digital investment with an objective to boost both the webshop & the physical stores performance. This was made possible thanks to a precise piloting of the omnichannel results, down to the operating margin. Automated optimization of the campaigns based on ROI objectives, tracking of the store visits & store sales, tracking of online and in-store recruitment associated with the campaigns, etc. All these omnichannel KPIs have allowed KIABI BELGIUM to successfully complete this investment boosting project.
Brand Partnerships Manager - Belgium
Brand Partnerships Manager for Belgium. For almost 2 years, I’ve been working with key Belgian brands and agencies to help them onboard and thrive on TikTok. We work and grow together with more than 200 major brands in Belgium.
From entrepreneur to marketeer, I have a good knowledge of the challenges brands can face. I’ve been working in several areas in France, India & Belgium. Always embracing challenges and taking uncertainty as an opportunity to learn and grow.
Creativity has never been so easy!
Step into a world bursting with boundless creativity and pure joy – welcome to TikTok’s sensational mission! 🌟🎉
Embrace the magic of Community Generated Entertainment as TikTok transports you to a universe where inspiration and fun reign supreme. 🌈🚀
But wait, there’s more! 🎁🌍 TikTok isn’t just entertainment; it’s a vibrant journey to revolutionise the way you play the game. Imagine effortlessly diving into the world of disrupted purchase cycles, where the shackles of routine are shattered, and innovation takes center stage. 🛍️💡
So why wait? 🕺📱 Join the movement that’s rewriting the rules for brands, breaking barriers, and celebrating the art of being unapologetically YOU! 💃✨ TikTok – where joy meets innovation and creativity takes flight like never before. Get ready to be inspired, get ready to shine – TikTok style! 🌟🎤🎬
Social Media expert
The Test Pass, A big step towards a more sustainable mobility
People’s mindset has started to change regarding sustainable mobility. And yet at SNCB we lost a lot of subscribers since the covid crisis. To win them back, we needed an effective strategy to initiate a mobility behavioral change!
Jo started his digital career somewhere in 1994. It was all a bit by accident that he discovered the internet and together with his brother and two friends, he created the first digital agency in Belgium. Now we are 25 years later and he can look back on a rich history of digital activities. Of some he’s still very proud. Others were endeavours to forget quickly. Yet all of these entrepreneurial moves made him what he is today: privileged to be in this business for over two decades, getting to know so many interesting people.
Jo considers himself to be a transformation strategist. The good thing is that this profession doesn’t really exist, so he doesn’t have to live up to specific standards or conventions. He is passionated about change and how digital is impacting everything around us. For over a decade his company Scopernia has been helping all kinds of organisations, from Denmark to Dubai with the big question: how is digital changing our very essence? For companies this basically means understanding how business models will change. Recently Jo started thinking about how digital is impacting society as a whole. This was the driver to start writing his latest book, The World Is Round. Because of the Corona crisis, many of his ideas have become an accelerated part of our daily lives. Whereas his book gave us ample time to think about this distant future, the Corona Crisis is already forcing us to learn to deal with tomorrow’s world.
One of Jo’s real passions is to talk to people, bringing the message of change and optimism across. He has been on hundreds of stages, in about every European country and beyond.
In the last decade Jo (co-)wrote five books on different transformational topics, from dealing with social media, the future of the media industry, digital transformation and now his latest book The World Is Round, about the transformation of society and how to plan for that.
The Future Formula – Cracking the Code of Tomorrow
The world is in an unprecedented state of flux, and the old rules are crumbling. We are witnessing the end of an era, the end of the Old Normal.
In his new book and keynote presentation, Jo Caudron shares his insights on some of the biggest challenges we are currently facing in society and economy, and how they lead to the end of the Old Normal. He shows how “The Future Formula” can help you crack the code to innovate yourself and your business into a sustainable future. This keynote helps you understand why things are changing so rapidly and how the only way forward is to transform the core of your business model.
Jo Caudron, is an acclaimed speaker, entrepreneur, and author of many books of which “The Future Formula” is his most recent one. Jo has almost 30 years of experience transformation and innovation. He has advised numerous companies and organizations on how to navigate the changing landscape of business and society.
Marketing Director BeNeLux
With nearly 20 years of experience in the Fast-Moving Consumer Goods (FMCG) sector, Aline began her career in sales at Coca-Cola European Partners, spending almost 7 productive years grasping the nuances of consumer, shopper, and customer needs Aline played a pioneering role in establishing the shopper marketing department and later transitioned to managing portfolios, instrumental in the evolution of notable brands like Monster and Capri-Sun. In 2019, she advanced her career with The Coca-Cola Company, handling an array of brands and product portfolios. Recently, she has been steering the BeNeLux marketing team after gaining valuable experience in Europe.
Our recipe? We’re made of consumer centricity!
Discover the essential role our consumers play in shaping our beloved brands, learn about our commitment to creating personalized and resonating experiences, and see firsthand how these fuel our exponential growth. This keynote will toast to the incredible power of consumer-centric decision making, shedding light on how we’ve harnessed it to celebrate, innovate, and captivate the world.
Katrien De Vos
Head of business development
Creating authentic connections
Senior Client Partner, Lead Belgium
With more than a decade of experience in media advertising in Belgium, Steven joined the Spotify band in 2022. Passionate leading and scaling the Spotify Advertising business in Belgium. Connecting the Spotify fans with local brands. He excels in leveraging a strategic media vision with a clear tactical execution, where innovation is only a music beat away.
And.. oh yeah.. super nice guy, who is always open for a friendly chat! 😊
Reach your customers where they listen
We know that you are fighting against the skip and the scroll of online media. You’re competing for attention in a noisy world.
At Spotify, we’re providing an opportunity for your brand’s voice to be heard by a truly immersed audience, in a culturally relevant environment that drives results.
Marcel Molenaar (1969) lives and works in Amsterdam. Initially, his passion lay in the hospitality industry, but after completing his studies in this field, he began to niggle; what else is there? In the early 1990s he decided to move to Nijmegen to study Communication Science with a Master’s degree in Marketing Communication. When he graduated in 1996, the new digital age was just dawning and he landed at IBM in Amsterdam just in time to lay the foundation for a career in this field.
After various positions at IBM Netherlands, Lycos International, HotSMS and MailMedia, he starts at Linkedin Benelux in 2012 as Head of Marketing Solutions. In this position, he is responsible for all advertising activities of LinkedIn Benelux and advises customers and agencies on their content strategy and available LinkedIn solutions in this area. In 2015, in addition to his current role, LinkedIn appointed him Country Manager Benelux with which he oversees all activities of the LinkedIn Benelux office.
The B2C LinkedIn Starter pack
How to engage consumers on LinkedIn
In this presentation we will show your why and how LinkedIn can be your key, must-use channel for B2C brands. We will share inspiring with best-in-class B2C creative across a variety of common verticals with a breakdown of the opportunities for B2C brands on LinkedIn, and the actionable insights, strategies, best practices and creative recommendations to capitalise on them.
Global Client Insights Lead
Vanessa is a market research professional that encourages her clients to use their data to ultimately make better business decisions. She has seen how traditionally, businesses relied on instinct but in the new digital economy, if you want to be competitive then that attitude will no longer work. She now helps to enrich her clients with establishing the right KPI’s.
Innovation and investment will be crucial for brands to win in an uncertain period
Consumer shopping behavior and expectations have changed from a product/brand. Innovation and investment will be crucial for brands to win in an uncertain period.
Innovative products can be of different forms such as: simplifying chores for consumers, allowing greater control remotely,..
We will deep dive into the latest trend and insights to find growth drivers for 2023 & 2024.
Cyber Strategies to Protect Your Company in the Digital Age
Anne Masson takes you along the latest trends in cyber security, while exploring practical methods to protect your company from criminal organisations and cyber attacks. The presentation is tailored to C-level executives and provides insights without overwhelming technical details. Join Eye Security for this presentation and stay ahead in the ever-evolving cyber landscape.
Gilles Jourquin’s professional journey spans over 20 years at the edge of both healthcare and digital industries with a focus on healthcare consumerism.
Gilles Jourquin is the C.E.O. of the Newpharma Group the #1 belgian online pharmacy. In this capacity, he drives the transition of Newpharma from its founders to a company within the Colruyt Group to become Newpharma the pharmacy of Colruyt Group.
Gilles Jourquin holds a Doctorate in Pharmaceutical Sciences (ULB) and business administration degrees from SBS-ULB. He is an active Academics as Professor at the Faculty of Pharmacy of the Free University of Brussels since 2009 and since 2020 he is also Professor at the University of Mons (UMH)
With a focus around innovation and leadership in pharmacy.
Philosophy and Approach:
With a passion for Lifesciences & digital technologies blending with a twist of radical curiosity that lead Gilles to challenge the status quo in many industry. Gilles Jourquin is committed to make a positive impact on the health status of the population using digital technologies one customer at a time. He believes in empowering consumers with simple and accessible solutions making big impact for each individual.
Outside of his professional endeavors, Gilles Jourquin enjoys reading and cycling.
Beyond e-commerce : “Simplify, Empower & Connect in digital health”
Newpharma is recognized to provide a wide range -more than 50,000 references- in a easy and convenient way. When you provide all solutions, your challenge might become to provide more insight on what the problem might for each consumer’s health. Europe can expect to see half a million centenarians by the year 2050. Many of us will not live to see 100, but recent years of lifestyle changes and advances in medical technology have gifted us years our great-grandparents did not have. While living longer has been achieved over the last 100 years – it is important that those years would made remain active to the last day rather than slowly decaying with a limited autonomy.
Unfortunately, the goal to live well is becoming increasingly difficult as resources diminish. Those seeking care will find it less and less accessible, as more and more care providers burn out and quit. As our phones and wearable devices churn out data, these consumer electronics are feeding our stronger attention to health and giving us context for it. They are testing pulses, counting calories and sleep cycles, recording blood pressure and blood oxygen saturation, and monitoring our intake of glucose and medicine. They are also doing much more, with certain technologies – Gilles will show you some additional exciting feature – could enrich e-commerce with scalable services.
Retail Communication Consultant
Retail & Digitalisation: a look at the main challenges facing Brussels SMEs and startups in 2023
SMEs and startups are currently facing a lot of challenges to settle in their market and to grow. During this talk, we’ll dive into the world of small retailers and share examples of success, innovation, marketing strategy, etc. to stay visible and attract new and returning customers.
Social Media & Influencer Manager
I am Victorine, I joined Danone 4 years ago in the Global Digital & Media team of Alpro as an International Digital marketeer. I moved two year ago to the local Marketing team at Danone as a social media & influencer manager, responsible for all brands (Alpro, Actimel, Activia, Evian, Oikos, HiPRO, Danette, etc.) in Belux except for specialized nutrition.
The winning strategy of Danone on TikTok
Danone will share their winning strategy on TikTok as best in class in BeNeLux on TikTok (call out by TikTok team). Example of best practises will be shared during the presentations.
Brand Manager Benelux
I am Brand Manager Coca-Cola BeNeLux at The Coca-Cola Company, where I develop the local business plan for the brand and localize international initiatives for several media touchpoints, with a clear focus on Social Media. Before I entered this role, I worked as a Social Media Manager for The Coca-Cola Company BeNeLux.
Katelen Perez T’Seyen
Customer Success Manager
Katelen Perez T’Seyen, Customer Success Manager at Flexmail, is responsible for customer satisfaction. She helps our customers integrate and further develop email marketing with tailor-made training courses. In addition, she is constantly developing and optimizing every customer journey for all our different customers. She provides support so that customers can design tailor-made emails and campaigns, reach the people who matter to them and learn from the right results.
Email conversion killers and how to fix them
Email marketing is the ideal medium to build and maintain relationships. But how do you ensure that in a world where attention is waning, you can continue to keep your subscribers interested? That your emails continue to stand out and support conversions? What are the main pitfalls we see time and time again and how can you avoid them? Together we improve some concrete examples with tips that you can immediately apply to your own communication.
Secrétaire d'État à la Transition Économique du Gouvernement bruxellois & Ministre-Présidente de la CoCoF
After completing a bachelor’s degree in economics and management, Jules undertook a master’s degree in management, specialising in CSR (Corporate Social Responsibility). As part of his thesis on digital sobriety within Belgian SMEs, Jules developed a deep interest in Sustainable IT. Today, he is putting his motivation to work for ISIT-BE to promote a more Sustainable IT in Belgium.
The Belgian Institute for Sustainable IT (ISIT-BE) aims to promote digital services that are more environmentally friendly, accessible, ethical and inclusive. This non-profit helps organisations willing to initiate or improve their approach on the matter, by implementing a series of CSR best practices related to IT, in continuous improvement. In addition to its interventions with public authorities and the general public, it provides its members with guides, tools, training, workshops and much more. The objective is to enable all actors to maximize the benefits of digitalisation, while minimizing the negative impacts of their digital equipment, uses & services.
Competitiveness and a reduced environmental footprint thanks to Responsible Digital Solutions
Digital transformation is a priority for many companies and is a crucial element of the energy transition. However, its negative environmental impacts are severely underestimated and can negate other efforts to reduce the carbon footprint. Digital technology can also become a source of exclusion. Understanding, controlling and reducing the environmental and social impacts of a company’s digital services therefore becomes an essential part of its CSR strategy. The icing on the cake is that adopting Sustainable IT can help you reduce costs and increase accessibility to better serve your customers, which can bring you a significant competitive advantage. But how to implement it in practice? This brief introduction to Sustainable IT will summarise the issues, provide practical answers and present the basic actions to implement.
Quirin is General Manager for Deliveroo Belgium. When he joined in September 2018, Deliveroo only operated in Belgium’s largest cities. Presently, you can indulge in the convenience of having your favorite cheeseburger or pepperoni pizza delivered right to your doorstep, no matter where you are in the country.
Prior to his role at Deliveroo, Quirin held the position of General Manager at Ubeeqo, a leading car-sharing company in Europe. Additionally, he founded a Brussels based campervan rental business. Quirin enjoys creating products and services in ways that not only answer consumers’ needs, but makes consumers fall in love with them.
Beyond his professional endeavors, Quirin thrives on embracing diverse adventures. He takes to the skies with paragliding, explores the depths through scuba diving, and conquers heights through climbing. Among his aspirations, mastering the art of sailing remains on his bucket list.
A true coffee enthusiast, Quirin’s heart lies in savoring the rich beverage, preferably in copious amounts. He resides in Ixelles, Brussels, with his wife Caroline and their daughters, Ophélie and Clémentine.
The future of food delivery
Digital Media Manager
Nicolas Elshout is managing Digital Marketing at TUI Belgium, the world’s largest tourism company. He has been working both in the local Belgium and Netherlands market, as in a global TUI Group function. Always focusing on pushing digital marketing maturity in terms of people, platforms and processes in order to achieve competitive advantage in the market.
Launching a New Premium Brand in a Crowded Online Market
In this presentation, we will explore a strategic approach to introducing a new premium brand into a competitive online market. Leveraging in-depth research and data-driven insights, we will outline a scalable and automated methodology to effectively establish the brand’s presence. By implementing data-driven strategies, we aim to navigate the challenges of a crowded market, captivate the target audience, and achieve a successful market entry for the new premium brand.
Elke Kraemer is one of the founders of Clusity, a dynamic community dedicated to connecting and inspiring women in tech through rolemodel stories and impactful events. Elke’s extensive experience in the tech industry spans over 25+ years, with a strong expertise in marketing, sales, and business development. She is also the co-initiator of InspiringFifty Belgium, a not-for-profit pan-European program that showcases 50 leading women within the technology sector. In 2022, she garnered further recognition when she was nominated for ICT Woman of the Year in Belgium. Elke’s commitment to promoting diversity and inclusion within the tech industry led her to co-found Clusity in 2021, together with her partner Rein Meirte. Their collaborative efforts have successfully connected over 2000+ women, assisted 15+ companies on their path to inclusion and diversity, and organized 50+ transformative events. With her depth of experience and an authentic dedication to promoting positive change, Elke is actively contributing to a more inclusive future within the tech world, while also striving to inspire and uplift women in the field.
Do we need more women in tech?
Women make up 51% of society, but only 18% in tech. Why is that a gap we need to close? How did this gap arise? In this keynote, Rein Meirte & Elke Kramer, founders of Clusity, will dive into the importance of recognising bias, tha value of Diversity & Inclusion and their TECH focus as this industry dictates a lot how we shape the world we live in, and what the future will look like.
Jelle De Wit
Chief Digital Officer
How we improved our always-on results by introducing CXO: Conversion Experience Optimization
Through a strategic implementation of behavioral science principles, Brussels Airlines has achieved remarkable success in enhancing the effectiveness of their always-on banners, resulting in an increase in conversions. Join Claudia and Francois as they unveil the secrets behind this award-winning approach. Discover how this project came to life, the evaluation process undertaken, and gain insights into the future enhancements that promise to drive even more remarkable results.
Social Media Strategist
Junior is a social media strategist and has been sharing his expertise with companies like Social Lab, Alpro and Colruyt Group.
Discover the power of listening to your customers and prepare to discover why adapting your communication and offerings based on customer feedback is the key to success in today’s market.
Founder & CEO
I’m the co-founder of Duckmotion, a pioneering video media agency we launched in 2015. Our mission? To reinvent how companies communicate using the power of video. Leveraging data, strategy, and creativity, we craft content that leaves a lasting impact -or stop the scroll, when needed ! At Duckmotion, we’re propelled by the belief that companies are created to make a significant difference in the world. Yet, the true challenge remains – for real change to occur, companies must communicate authentically about their foundational purpose. It’s a demanding task, and that’s precisely why Duckmotion is here.
5 Tips for Effective Communication in 2023. The 5th One Will Surprise You!
Marketing’s on a thrilling evolution journey! Brands today are like deer in headlights, knowing they need a revamp but clueless about where to start. It’s no longer just about being out there – it’s about being real, authentic, and leveraging the swankiest tools to get the message right. Join me as we delve into killer content, the hottest trends, and those nifty AI gadgets that have enhanced our agency’s daily operations!
Meet Rein Meirte, one of the founders of Clusity, a dynamic community of women in tech, connecting through inspirational stories and impactful events. With a background in innovation management, tech, and business, Rein brings a future-oriented perspective to Clusity’s mission. Alongside her partner Elke Kraemer, who boasts over 25+ years of expertise in tech, marketing, sales, and strategy, Rein co-founded Clusity in 2021. Together, they’ve successfully connected over 2000+ women in tech, aided 15+ companies on their journey towards inclusion and diversity, and organized 50+ transformative events. Beyond her entrepreneurial endeavors, Rein’s interests span from photography, travel, permaculture to gaming and sustainable fashion, embodying her ‘multipotentialite’ spirit as she strives to leave a positive impact on the world through Clusity’s mission.
Lead UX Designer
Mathieu is Lead UX Designer at UX-Republic in Belgium. He aims at creating corporate cultures driven by trust, inspiration and openness. For ten years, he has helped digital teams to develop successful experiences using a research-based approach.
Sustainable Digital Journeys through Effective UX
Explore concrete UX strategies for sustainability. Discover hands-on approaches that enhance digital journeys while promoting loyalty, waste reduction, and eco-conscious success.
Valuation & Business plan
Jean-Baptiste has a financial background, specialising in M&A, private equity and fundraising. Through his sporting experiences, Jean-Baptiste has developed a team spirit and a competitive edge, which today enables him to support his clients in the best possible way. Passionate about supporting entrepreneurs financially and strategically, he won’t hesitate to jump in your adventure with both feet to help you through the most important stages of your business’ growth.
In a tough market, accurately valuing your digital startup is crucial for lasting growth
Valuation is often perceived as scientific, but it is in fact an art. In this presentation, we will explain why it is important to align your business model with market demand and conditions in order to set up a robust financial plan, and this, despite the difficulties of basing yourself on credible projections.
We will show you the typical mistakes to avoid when drawing up your financial projections, as well as different valuation scenarios for digital companies, based not only on different standard methodologies but also on different financial projections and financing solutions.
As a legal consultant, Stéphanie has advised tens of entrepreneurs in their fundraising process. Her priority is to look out for cofounders’ best interests by drafting balanced agreements between them and investors, or by designing tailored governance plans that fit the development and ambitions of startups and scaleups. She is particularly interested in businesses that are committed to improving the communities they grow into.
Tips & tricks for a successful fundraising
The search for funding can be a daunting challenge for startups. Raising funds is indeed a long, stressful and complex process, for which founders are often unprepared.
We will talk you through a typical fundraising process and will draw your attention to pitfalls to avoid and best practices to reach a balanced and successful partnership with investors.
Chief Operating Officer
Lisa Verzelen, Founder of Match HR and COO at Artisteeq marketing agency. Meanwhile, almost 15 years of experience for clients such as Sioen, Concordia and Group of Butchers. Over the years I have become a real entrepreneur with a passion for sustainable marketing, employer branding and HR. Sustainable in the broad sense of the word. Inclusion, diversity, co2 neutrality and top service are high on my list.
5 Power Moves to Play in Your Social Media in 2024
In the ever-evolving landscape of social media, staying ahead of the curve is essential for personal brands, businesses, and influencers alike.
As we inch closer to the year 2024, the social media landscape is poised for significant shifts and innovations.
Today, I’m excited to share with you “5 Power Moves to Play in Your Social Media in 2024.”
These strategies are designed to help you navigate the dynamic world of social media and thrive and excel in it.
From emerging trends to leveraging the latest features, we’ll explore how you can effectively harness the power of social media to engage your audience, grow your influence, and achieve your goals.
Let’s dive into these five game-changing strategies that will set you up for success in the social media arena of 2024
Stefaan Sonck Thiebaut
Since 2021, Stefaan strengthens Innoviris with his versatile experience as a manager and an entrepreneur. After his engineering studies, he obtained a PhD in robotics, software and artificial intelligence (KULeuven, Stanford University). He then held management positionsin small and large technology companies in the United States and Germany. As CEO of a software start-up, Stefaan Sonck Thiebaut followed the full cycle of technology transfer: prototype development, attracting investors, international growth and successful exit.
This presentation is targeting digital innovators and decision makers who are eager to discover how the Brussels Region can support their digital Innovation Journey, how to apply for what type of financing and support, at every stage of their digital innovation project. Whether you are a startup, a scale-up or a larger company.
Innoviris is the public organisation that funds and supports research and innovation in Brussels, a leader on innovation. Stefaan Sonck Thiebaut, the director of Innoviris, will show how the Region’s strategy on economic transition is translated into support for local innovators. Digital technology is a key lever to help us thrive in a Shifting Economy and a world of transition. The Region’s “Innovation Journeys” bundle co-financing of R&D projects with support along the way. Discover financing such as Innovation Vouchers for ideation, funding for Proof of Business or R&D Projects.
Innoviris is not alone in facilitating digital innovation and is sharing the stage with our brand-new digital innovation hub, sustAIn.brussels, and two local innovative companies Inoopa and uware.
Ludwig De Locht, head of sustAIn.brussels, will navigate you through the services around sustainable and digital innovation available to companies, with a focus on AI and advanced digital technologies. sustAIn helps you to choose and test technological solutions, upgrade your skills, find investments, and participate in local and international networks.
Finally, Inoopa and uware will share their experiences and good practices as innovative companies that have successfully applied for financing and support at multiple phases of their innovation journey. From concept to commercialisation.
Join us on for your Innovation Journey !
Lien is a legal consultant specialised in startups and scaleups raising funds. As a former student-entrepreneur at Ghent University, she learned how important it is to surround oneself with the right people and the right knowledge. She likes diving into complex legal matters and translating them into crystal clear and transparent agreements between founders and investors.
Wim Van der Meiren
Wim is a seasoned financial profile with extensive experience in financial analysis, M&A and private equity. He loves to add value for his clients by providing in-depth financial and strategic advice. This includes building valuation models and challenging business plans where needed. With dups, he helps startup founders raise funds and negotiate good conditions with investors.
Head of Sales
Before discovering his passion for Tech Sales, Max worked and traveled around the world on superyachts. Even though he eventually left the ocean behind, he still considers himself a pirate on a pirate ship. Startups don’t often provide quests for hidden treasures on distant islands, but they certainly offer exciting, uncertain, and dynamic seas. He joined Teamleader as an SDR in 2015 when they had fewer than a thousand customers and felt his mission was complete when they reached ten times that number. He joined some friends who had just launched Officient, an HR tech, as one of the first employees in 2018 and organically grew into the role of Sales Lead. After successfully completing his quest at Officient, thanks to its acquisition by Exact one year prior, he joined LIZY as their Head of Sales in 2022. As a fanatic for everything with engines and possessing an almost unhealthy curiosity, his enthusiasm when discussing their mission of becoming the Amazon of leasing, is highly contagious.
How to sell €100m worth of leasing contracts, 100% online
Max talks about the learnings & best practices discovered during LIZY’s growth towards €100m worth of leasing contracts.
Get the best out of a content creator
What if the next partnership you’ll make with a content creator doesn’t need to be amplified ?
What if his audiance embrace your ad ?
Being content creator, I’ve seen ads performing better than some of my everyday videos on my account, it wasn’t magic, it wasn’t amplified, it was thanks to a simple principle I’ll talk about in this presentation.
Team Lead & Senior PR Manager
Born in Bretagne (France), Maureen obtained a communication Master’s at La Sorbonne in Paris and started her career in lifestyle and fashion PR agencies in the French capital. Following love, Maureen arrived in Gent and quickly found her way to become Team Lead at the PR and influencer marketing agency Walkie Talkie.
Its earned first, stupid – how creative PR will elevate your campaigns
Director - Digital Strategy & Experience Design
Thomas is a digital strategist and service designer, director at Deloitte Digital. He is co-author of the Digital Delivery Model, that combines design thinking and agile and that has been successfully used in many digital transformation cases, winning awards in business transformation and marketing. For many years, he’s conducted research on the added-value of extended reality (AR/VR/MR) for organizations.
His 15+ years of experience in digital transformation have led him to complement his skills as a digital strategist with those of service designer, enterprise architect and program manager. His focus lays on accompanying his clients and colleagues to materialize innovation and transition from complex situations to pragmatic solutions with rapid implementation. He’s worked on many projects in AR/VR/MR for organizations in various sectors.
How to capture the potential of the metaverse?
Terms such as the metaverse or eXtended Reality (XR) have raised huge expectations in the press, followed by huge disillusions. But is the metaverse really dead? Why are companies still investing in it? As a Belgian company, should I also invest? What can I expect and how to seize its potential for my organization? The conference will address these questions, illustrated by concrete case studies drawn from years of practice.
Micro-video, the key to boost your Ads campaigns : Use case Collecto x Upcut
On social networks, you only have a few seconds to capture the viewer’s attention. To tackle this, short-form video content is proving to be the solution for your next Ads campaign. In our presentation we will uncover how Upcut power boosted Collecto’s app downloads by transforming their existing brand assets into engaging videos.
Head of Data & Analytics
Rob Roemers is the Head of data & analytics for the Brussels public transport operator STIB MIVB. Together with his team of 30 experts he’s responsible to help the company leverage these resources in both day-to-day and strategic scenarios and is aspiring to put data more in the center of decision making. Next to deep technical expertise they put the focus on Data Culture and Data literacy as a crucial success factor for inspiring an insights driven business culture.
Insights driven by data
We look at how STIB-MIVB is creating a data culture through change management and community building, through the lens of the Data & Analytics team and the various projects being done both internally and for the customers using our network.
Fabian Delhaxhe is a growth marketer and entrepreneur. He is listed #2 of the “Growth & Lead Gen” category of the Linkedin creators France ranking.
He has been in digital for 20 years. He has worked for brands in several industries (insurance, media & entertainment, public sector…) in Belgium and France: Ethias, KBC, Century 21, Endemol, TF1, NRJ, …
Fabian is the founder of the corporate startup Flora by Ethias, the first 100% digital insurance brand in Belgium (2019).
He is also the founder of La Super Growth Boite (2022), a “company of one” that helps Belgian entrepreneurs grow their business relying on growth marketing and organic social media strategies.
Fabian Delhaxhe is one of the most qualified Linkedin experts in Belgium.
How to Generate Massive Visibility for Your Brand on LinkedIn Without Spending a Dime on Ads
In this presentation, Fabian will uncover the inner workings of LinkedIn’s algorithm and unveil strategies to enhance your brand’s visibility on the platform without spending on ads. We’ll delve into the art of leveraging profiles of founders, executives, and team members to amplify your company’s presence. Discover how to optimize your LinkedIn strategy, craft engaging content, and strategically build an audience. These techniques will help your brand organically shine on LinkedIn, harnessing the potential of this influential professional network.
Elisabeth is a senior strategist with experience in leading projects across marketing communications and brand activations. From campaigns, to loyalty propositions, customer experiences and brand positioning, Elisabeth has solved a lot of marketing challenges for big names in Tech, FMCG, Media and lately for the European Commission. To her, strategy isn’t about the hearts and likes, but about creating genuine participation to achieve positive outcomes for brands and people.
How we killed the “social” in social media
We reflect on why and how social media became less sociable and stopped being fun. We will trace its transformation from a place designed to foster genuine human connections and led by its users to a world which more often than not, is dominated by algorithmic feeds, sponsored creators and misinformation. The result – a lack of trust in what is deemed to be a place for authentic social interaction and participation. We will discuss this shift and offer insights into how we can work towards reinventing and reclaiming the ‘social’ in social media.
They didn’t know it was impossible, so they did it,” said Mark Twain.
As for Jérémie Vanopdenbosch, it’s quite the opposite: it’s because he knew it was impossible that he did it.
Starting from nothing, naturally shy and introverted, and without any contacts, Jérémie Vanopdenbosch has developed one of the most influential networks of his generation. Some now say that his network is worth several million euros due to the value it generates through high-end connections. He has become one of the most sought-after connectors in the French-speaking world, eventually joining the exclusive circle of prominent entrepreneurs and mingling with numerous celebrities.
A Brussels-based businessman, serial entrepreneur, business commentator on radio and TV, and winner of the national “Boost Your Business” competition, Jérémie Vanopdenbosch began his career in consulting at one of the Big Five firms. At the age of 27, he started advising the CEO and Executive Committee of one of the largest banks in the CAC 40 on multi-billion euro issues.
Today, he is the founder of Business Entourage, a leader in French-speaking expertise in networking and relationship-building, serving large corporations, brands, institutions, and thousands of entrepreneurs.
Nicknamed the “entrepreneur with 5000 rejections” by Forbes magazine, Jérémie Vanopdenbosch is also an international speaker with over 100 conferences to his name, including the prestigious TEDx.
How to Build an Influential Network and Accelerate Your Success
In this conference, Jérémie will share with you the keys to:
Jean-Philippe M.L. Schepens
Jean-Philippe is based in Brussels, Belgium, and founded AxonJay. He’s an economist, statistician, and ornithologist. His career includes roles such as the Federal Chief of Cabinet and roles within several Tier 1 software and telco & data companies. He was also the co-founder of one of the first big-data start-ups in Belgium that was successfully sold.
Unlocking The Potential of AI for Every Business in The World
Prediction Quality: Traditional A.l. vs Our Approach the cure against the Data Drift and Model Drift!
Charles is a Ghent-based entrepreneur, with a background in artificial intelligence and sales. As commercial leader in a consulting firm, he saw the increasing need for a deep customer centric sales approach to differentiate from the growing competition. Based on these challenges Charles co-founded uman.ai, an AI sales enablement solution for B2B sales organisations. Today Uman’s AI sales assistant helps sales & marketing teams at DPG Media, Customer Collective, Flexso and Trifinance in their transition towards 100% customer centric .
How to transform your sales & marketing organisation from product to customer centric while increasing efficiency with AI
Sales & marketing teams are required to do more with less, while your customers demand a deeper personalisation in every step of the sales process.
The rise of generative AI has opened up new possibilities to solve the challenges of content management chaos, duplicate work and outdated & off-brand information.
In this talk you will learn how the sales & marketing teams at DPG Media are using AI to support them through their transformation from product to customer centric organisations.
Discover how they’re using new AI capabilities to increase efficiency in prospecting, increase cross- & upsell opportunities and achieve deeper personalisation in their pitches and proposals.
Director of Product Strategy
For the past ten years, Mårten has been focusing on marketing technology platforms focusing on creating a better digital customer experience. As a Director of Product Strategy, he is guiding companies and marketing teams to help them become more customer-centric by focusing on content, data, experiments, and personalization.
Benchmark study: Unlocking the power of experimentation
Amidst the dynamic landscapes of modern business, experimentation has evolved into a strategic and data-driven imperative for business leaders to make real-time decisions. But what makes an experiment successful? Join this session and get insights from a fresh benchmark study of over 100 000 digital experiments in which you will learn how digital leaders drive higher conversion rates, foster customer loyalty, and increase campaigns’ effectiveness irrespective of future twists and turns.
Client Director EMEA
Gido Andriessen, the programmatic media guru at Sage+Archer | Vistar Media, discusses daily with marketers in Belgium and beyond how they can use the latest technologies and smart strategies to improve customer reach and seamlessly integrate DOOH into their digital media plans. With his expertise and ingenuity, Gido helps marketers take their DOOH campaigns to unprecedented levels of success
Data & Dynamic Creaties in Programmatic Digital Out of Home
A session with bucket loads of inspiring use cases that show how marketers across Europe are integrating data into their digital out-of-home advertising campaigns to enhance targeting and increase the relevance of their messages. Gain insights into the types of data that can be used and learn how to integrate dynamic ads into the DOOH channel.
Director E-commerce, Data and Digital Transformation
Skilled and passionate digital expert always looking for a bigger challenge to be tackled with a broad skill set including strategy, business development, marketing, IT and team leadership acquired thanks to his past experience as Head of Strategy, CIO, CDO, strategic consultant and entrepreneur.
Improving the e-commerce performance at Carrefour: what we learned from our website revamp
Matthieu will talk you through how Carrefour has undergone a significant digital transformation, evolving into a digital retail company. During his talk, Matthieu will be sharing: – How the company focuses on gaining in-depth insights into customer shopping behaviors, enabling them to continuously improve their sales funnel on a daily basis. – What Carrefour does to leverage these customer insights to adapt to and capitalize on prevailing behavioral trends. – How the insights from Contentsquare have played a crucial role in shaping Carrefour’s user-friendly website, ensuring a seamless online shopping experience for their customers.
Senior Manager Branding & Digital Marketing
Claudia Tluk is Senior Manager Branding & Digital marketing for Brussels Airlines. She’s a digital native who’s firmly committed to customer centricity. Ensuring and improving the user experience of the Brussels Airlines customers has been the common theme throughout her career. The fast moving digital era we’re currently working in offers tons of opportunities to create WOW moments throughout the entire customer journey and that’s exactly what she’d like to pursue.
Managing & Strategic Director Evo
As the Managing and Strategic Director at Evo Agency, part of the Origin Group, Antoine has over 10 years of experience specializing in data-driven marketing and performance. Starting as the head of strategy before leading the agency, Antoine’s approach is rooted in data, audience insight, strategy, and meticulous planning. He firmly believes that successful marketing must deliver tangible results. This philosophy is shaped by a distinguished education at institutions like IHECS, Solvay, and MIT, preparing him to navigate the complexities of modern digital marketing. With a keen interest in automation and AI, Antoine is dedicated to harnessing these technologies not only for client benefit but also in the development of Evo Agency’s Martech solutions. His commitment to innovation and adaptability keeps Evo on the cutting edge of the ever-changing landscape of the industry.
Turning Challenges into Opportunities: The Transformative Power of Data, Martech, and AI.
Facing unprecedented challenges in today’s digital landscape with third-party data restrictions and a loss of control over algorithms in your digital campaigns? In our talk, ‘Turning Challenges into Opportunities: The Transformative Power of Data, Martech, and AI’, we’ll explore the solutions. We’ll discuss the significance of data-driven strategies, proprietary data collection, and the integration of Martech solutions enhanced by AI, and how they can help you regain control over your campaigns, unlocking a new era of personalization, targeting, and exceptional results. Join us to understand how to tackle these challenges and turn them into success for your agency, your brand, and your company.
Head Of Strategy
With over seven years in the media sector, Justin’s expertise spans from traditional media, handling TV and radio at Mediabrands, to the digital realm at Evo Agency, a part of the Origin Group. He has assisted prominent brands, including Devos Lemmens, Colruyt, Dr. Oetker, Coca Cola, and Johnson & Johnson, among others. As a leading digital marketing strategist, Justin leverages platforms like Facebook Ads, Google Ads, TikTok Ads, and Native Ads to amplify company growth. Entrusted with 8-figure media investments, his comprehensive understanding of both traditional and digital media provides a panoramic view of diverse platforms. This insight enables him to craft optimal strategies ensuring the best returns. Fueled by unwavering passion and commitment, Justin prioritizes driving growth, sharing his expertise, and ensuring his clients remain at the forefront in today’s competitive digital marketing market.
Dennis Akkerman is the owner of Seeders. He started at Seeders in 2014 as a junior online marketer. He became full owner in 2019, with a team of 150 SEO & link building specialists, Seeders helps more than 1000 companies across the world to improve their organic positions.
Platforms Partner Manager, Northern Europe
Frederik has been working in online marketing for 15 years at publisher sales houses and media agencies. Before joining Google, Frederik spent 3 years leading Xaxis, Group M’s trading desk. Today Frederik is a Platforms Partner Manager, overseeing the Google Marketing Platform resellers in Northern Europe, where he’s working around the convergence of tech, cloud and advertising.
The Generative AI Opportunity
Digital marketing loves new, shiny things! After blockchain and the metaverse we’re opening a can of artificial intelligence. But where lies the true opportunity for AI? And how can we leverage it best for marketing?
My name is Line Khalil, born in Lebanon 23 years ago. I have a bachelor’s degree in Business and Marketing and I am Programmatic Lead at Mediaplus. I moved to Belgium almost two years ago to pursue my career within the digital advertising industry. I strongly believe that programmatic buying is the future of the digitalization of media buying across all mediums and formats.
The Significance of Attention in Advertising
In the contemporary era, characterized by an incessant deluge of information, capturing an individual’s attention for more than a fleeting moment has become an exceedingly challenging task. This challenge is particularly pronounced in the realm of digital advertising, where users are subjected to an average of nine minutes of advertisements per day. As the digital advertising landscape becomes increasingly competitive, advertisers and brands find themselves in a relentless struggle to engage a user’s attention when their ads are on display. Join me on an exploration of the psychology underpinning marketing and the critical role of seizing users’ attention. Together, let us uncover the profound significance of attention within the realm of advertising.
Digital Transformation Advisor
Graduated in Business Engineering in 2015 from the Louvain School of Management (LSM), Delphine Sellami began her career in Digital Marketing at LVMH in Hong Kong. She came back in Brussels to continue her career in Digital Transformation project management. In 2020, she launched her startup and joined hub.brussels, the Brussels agency supporting entrepreneurship and innovation to advise Brussels startups & SMEs in their development and digital transformation.
Retail & Digitalisation: a look at the main challenges facing Brussels SMEs and startups in 2023
SMEs and startups are currently facing a lot of challenges to settle in their market and to grow. During this talk, we’ll dive into the world of small retailers and share examples of success, innovation, marketing strategy, etc. to stay visible and attract new and returning customers.
Women in Tech Ambassador
As a technology optimist with almost 20 years of experience in the ICT sector, I am enthusiastic, dynamic, and eager to learn. In my role as a Business Relationship Officer I am dedicated to contributing to the success and growth of my portfolio companies.
In 2021, I co-authored the book “Nooit Nog Normaal,” which discusses the impact of digitalization on education, the labor market, entrepreneurship, and civil society.
I am committed to creating a technology sector where all talents feel valued and have equal opportunities to succeed, which is why I also serve as a Women in Tech ambassador. In this role, I strive to ensure that our industry reflects and represents the diversity of our society. In April 2023 my second book “Women in Tech: a perfect fit for a sustainable and inclusive future” was published about how to attract, advance and retain women in tech.
In addition to my professional pursuits, I also contribute to the tech community as a coach, jury member for WeAreFounders and DO! Gent pitching, board member for #SheDIDIT and general assembly member for Technopolis. I am passionate about making a positive impact in the world of technology and digital innovation.
Women in Tech: a perfect fit for a sustainable and inclusive future
Discover five essential approaches for attracting, advancing and retaining womenwithin the technology industry. These encompass the significance of digital skills, female representation and role models, nurturing inclusive company cultures, providing access to funding and support for female founders and inspiring the next generation for STEM domains. Let’s shape the future together by harnessing the power of technology.
Head of Growth x Marketing
Fueling Growth Through Employee Advocacy: Your Key to Competitive Advantage
Discover how your team can be the driving force behind your competitive edge on social media.
In this session, we will talk about the ins and outs of Employee Advocacy based on our experience with countless projects in the space and the data that comes with those.
Herlinde started in the industry as a digital marketer back in the beginning of 2013. Now, almost 11 years later, she thrives as a Program Manager at The Reference with a particular affinity for the dynamic intersection of strategy, data, and creativity – often referred to as the golden triangle.
Personalizing your e-commerce experience using a Customer Data Platform
In an ideal commerce landscape, data becomes the driving force behind personalized user experiences across every touchpoint. Curious to see this in action? Our comprehensive demo will showcase how we bring this vision to live. Oh, and a nice bonus, don’t miss out on the cherry on top powered by Generative AI.
Digital Marketing Coordinator
Zineb Mrini is a Digital Marketing Coordinator for the Belgian beauty retailer “Di”. Generating Leads and building awareness have no secrets for her. After a successful internship in 2020, she started her career at Di in 2021.
“Stay hungry, stay foolish,” – Steve Jobs.
How Social Shopping is shaping the future of retail
In a fast evolving digital landscape, where social media takes an important part of the customer’s journey, we had to rethink the way we worked as a physical store by offering more digital services to our customers and rethinking the way to interact with them. Social media has played a major part, as it has now become a virtual mall, where users can interact with brands, get or give advice and share them with their friends. And just like our physical store, the more time people spend looking at items, the higher the chance of making a purchase.
Today, customers expect a real-life experience even in the digital realm, and that has become one of our top priorities. I’m going to walk you through the reasons why social shopping is the future of retail and how Di is making it an important part of its social strategy.
Elke works as a CRO consultant and leads the Optimize team at AmeXio. Alongside the regular CRO work, she’s keen on helping companies improve their optimization process and guide them in creating an experimentation culture.
Psychological secrets for better website conversion
Join me into taking a deep dive into the subtle yet impactful psychological strategies that often fly under the radar. This engaging session will introduce you to practical and effective approaches that leverage human behavior to effectively boost your website’s conversion rates. I look forward to share valuable insights with you that can enhance your online presence and drive real-world outcomes.
Louis Van Belle
Google Search Ads Specialist
I’m a Search Advertising Specialist at TUI Belgium, crafting data-driven campaigns for digital success. My focus: optimized search strategies for a crowded market.
Building the foundation for B2B2C Lead Generation Success with Adobe Experience Cloud
We are glad to share the stage with Sarah van de Velde from Deceuninck to talk about our joint adventure for building the next-gen Lead Generation platform for Deceuninck! With Adobe technology as the winning choice, Deceuninck is on a successful journey to create seamless customer journeys, resulting in increased customer engagement. Let’s dive in and see how this story becomes a success with AmeXio and Adobe.
Sabina Gishvarova is the Managing Director of Brand New Day Agency. The social media agency has been present on the Belgian and European Market for more than 12 years. Working alongside well-renowned companies such as Mercedes-Benz, Geberit, Delhaize, ixina, Opel and many more, the agency offers a wide scope of social media services by combining a solid creative approach with a data-driven mindset.
Beyond the Media Plan: Why Great Creatives Make or Break Your Campaign
In today’s fast-paced digital landscape, media agencies and creative teams often operate in silos, each focused on their own set of rules and metrics. But what happens when a meticulously crafted media plan is paired with subpar creative content? The result is a campaign that falls flat, failing to engage the audience or achieve its objectives. In this talk, we’ll delve into the symbiotic relationship between media planning and creative strategy. Learn why even the most sophisticated media plan can’t save a poorly executed creative, and discover the key principles for crafting compelling messages tailored to each media platform.
Head of Sustainability
Rick Verkuyl has held various senior management and board positions within Adevinta Benelux organisation. Today, he is committed to accelerating the transition to circular and responsible consumption on behalf of 2dehands/2ememain.be and Marktplaats.nl. He has experienced personal growth from purely commercial to a passion for sustainable entrepreneurship in which pragmatism is key.
2dehands on how to make a significant contribution to sustainability as a marketer
As a marketer, you have an important role in contributing to sustainability because you have the choice of how to use your marketing budget. Do you do so on social media? With publishers? Or in a sustainable way? Rick Verkuyl, Sustainability Officer for Marktplaats, helps you make that consideration today and also gives you an inspiring look behind the scenes.
CEO & Founder
Yasmin Vantuykom is the founder of Efluenz, a successful influencer marketing agency that in 4 years outgrew the startup status and became one of the biggest players in the Belgian and French market. Efluenz has a partnership with leading advertising company Group Rossel, operates with a team of 20 people, and little by little takes over the European influencer market.
Keep the conversation going!
With the multitude of platforms and formats, it can be rather confusing and your message can get lost in the deep water of the digital world but also in the real world. But what if you have the power to present your product across multiple channels and be relevant in every way? With this presentation, you will explore ways to keep the conversation going with your audience and more. Furthermore, your community is a big part of your marketing plan, they can be your next content creators which introduces the potential of User Generated Content.
Managing Director - Partner
Marion is the CEO of Leadist & Gravity Influencers: agency specialized in performance marketing, social media and influence marketing campaigns.
Doing influence marketing is good. Doing it well and totally optimized is better!
Marketing influence can be tremendously powerful in your campaigns, but how to get the most out of this channel, while maximizing the effects on the other channels used in your media mix. We will finish with some recommendations about AI in influence marketing campaigns.
Sven Hermans is the Head of Data & Analytics at Devoteam G Cloud. With a background in computer science and data engineering, he is very passionate about bringing value to organisations by leveraging the big data ecosystem of Google Cloud.
How to analyse and act upon a 360° view of your customers
In this session, you will learn how you can leverage Google Cloud technologies to create a 360° view of your customers. We will cover how you can use Data Analytics & AI to obtain better insights and how to make those insights actionable.
Olivier-César de Clercq
Senior Sales Executive
Olivier-César De Clercq has worked for Trustpilot for four years and is responsible for the Belgian market. He helps businesses strengthen their online reputation by listening to, learning from and leveraging on customer reviews.
Persuading Gen Z to purchase: higher conversions with omnichannel optimisations
With the current buying power of Gen Z consumers, digital marketers need to come up with new and innovative ways to attract and convert them. Dive deep into Gen Z’s shopping habits and get insights from tests conducted by Trustpilot customers. Unravel the most effective omnichannel strategies and optimisations and learn, among other things, how to use reviews to build trust and increase conversions even further.
Mathieu is the co-founder of MKKM, the Social Media Experts agency.
He has been driven by entrepreneurship since a very young age. Already a student, he spent his nights drawing up business plans. After a first entrepreneurial adventure in the beverage industry, he launched MKKM. A full-service social media agency committed to make European digitally ambitious brands shine on social networks.
Now ranked amongst the 50 best digital agencies in Belgium, MKKM makes brands impactful thanks to 3 core services: Social Media Management, Influence Marketing & Social Commerce.
The 3 Powerful Moves to play for your 2024 Social Media Strategy
This keynote session will offer practical cases and examples that highlight the main Social Media trends to watch out for in 2024.
With 3 experts key insights, you’ll be able to fine-tune your Social Media approach to keep your brand fresh and on target!
Dave van der Burgt
Online Marketing Consultant
Dave is an online marketing consultant at MvH Media, where he plays a pivotal role in enhancing the online presence of numerous clients across the whole Benelux region. With MvH Media, a renowned online marketing agency boasting offices in Ghent and Dongen (NL), Dave leverages his expertise to deliver impactful strategies and foster digital growth for businesses of all scales. Their passion for innovative online marketing techniques and dedication to driving tangible results delivered them several awards in online marketing.
Unleashing the Power of SEO and Big Data: preparing for the future of Google
In this session, we will explore how the powerful combination of SEO and big data can revolutionize your understanding of performance metrics, competitor analysis, and content strategies. Discover how leveraging these cutting-edge technologies can empower you to make data-driven decisions, elevate your online presence, and prioritize your efforts for maximum impact in the ever-evolving digital landscape. Get ready to unlock the full potential of your online business and stay ahead in the race for digital success.
Peter Van Wijnaerde
Brand Strategy Director
He is Head of Brand at Teamleader, showrunner of Agency Life and now agencybenchmark.eu.
Peter has covered some miles in the agency landscape. As a strategist at Wunderman Thompson, creative director at The Reference and strategic director at Untitled Workers Club, his love for the industry grew.
As a brand builder, however, he chose Teamleader, the No. 1 in agency software. Now he brings agency leaders together, gathers knowledge and shares it with our product teams and the rest of the world through podcasts, e-books and an online video series.
Agency leaders have been under pressure, inflation, indexation and the market have been challenging. What KPI’s are agencies usings to steer the ship and what are good benchmarks? We’ve been looking into that with a panel of over 300 agencies in Europe.
Hubert de Cartier
Hubert is the co-founder of Universem. For more than 15 years, he is active in digital marketing and data activation to support the ambitious goals of advertisers like Orange, Beobank, Leonidas, Etex, MeDirect … With a data-driven approach, he supports the strategy of the agency and key customers on the long-term.
From AI buzz to real impact for your marketing: practical cases
End of 2022, ChatGPT release was a hype, and everyone was speaking about it. Beyond the buzz and the first prompts that many of us did, what’s the real impact for digital marketing in 2023 ? At Universem, we use AI transversally to support our customers in order to maximize their performances. Let’s go through several concrete examples to grasp the potential of AI for your marketing!
B2B Marketing & Data Manager
Yasmine currently works at Actito as marketing manager in charge of field operations. However, she likes to describe her role as « Marketing Activation Evangelist » in a nutshell. With a background in data science engineering, Yasmine is a strong believer in the power of data-driven marketing and it’s ability to deliver more impactful, targeted and sustainable actions. And that’s exactly what made her path cross that of Actito : a strong believe in data-based decision making and the importance of analytics in constructing marketing strategies. With a passion for behavioural science and information technology, she is focused on the trilogy these components make alongside marketing and the ability to generate data-powered personalization.
The Power of Personalization : Forging Customer Connections
Consumers no longer want personalization, they demand it! And it goes beyond knowing their name…
In today’s digital landscape of all things connected, customers are constantly bombarded with an overwhelming amount of messages and advertisement that are – supposedly – sent specifically to them. However, often times, past the greetings line is a standardized message, that doesn’t necessarily carry the desired power of impact.
The key to standing out from the crowd and for your marketing efforts to resonate is through building meaningful connections with your audience on a deeper, more personal level. That’s precisely where personalization comes in hand as a true game-changer to elevate your interactions.
How do you achieve it? How do you build connections without giving up on your automation power? And how do you navigate a MarTech landscape of over 8000 tools to do so?
Let’s dive into the virtues of data-driven marketing and how it’s revolutionizing the way businesses interact and connect with their customers to achieve tailored experiences. Beyond automated mailings, preferences, and behavioural patterns, discover through practical cases how to build connections with your customers, delivering relevant content and product offerings through bespoke channels at the right time.
For the past 12 years, Mark has journeyed across multiple startups, scale-ups, corporates and agencies and won multiple marketing and PR awards. Currently he’s leading the marketing team of a marketing tool for marketers – better known as Kontentino. He loves challenges, hates stereotypes and prides himself for learning by asking stupid questions and failing a lot
The Death Of Social Media as We Know It
Is social media still social? What are the current trends, what are the future shifts that might change how brands communicate and how users consume the digital content? Will we ever live in Metaverse and what the hell is an NPC stream? Mark from Kontentino will try to answer all of this questions…hopefully. 🙂
Belén Alomar Brutau
Chief Product Officer
Belen has worked in C2C marketplaces for the 10 years previous to joining Malt. When faced with the B2B experience, she realised there are not that many differences on the product itself.
Strategy Shift: Navigating the Terrain of C2C and B2B Marketplace Differences
The goal of all marketplaces remains the same: create liquidity. But the way the organisation and the Product is conceived is very different in the B2B world. With many different parts of the business being in constant contact with our clients and freelancers, it is important to have a way more cohesive and collaborative organisation. The importance of keeping everyone on the same page through Product, Marketing and Business is crucial for making your B2B business a success.
After working as an IT management consultant for major corporations, he went on to manage several software editor and digital consulting businesses for SMEs and larger corporations. Convinced that the digital world has an impact on the planet and on people, he co-founded Algorila to support the companies into their responsible digital transformation.
Discover the power of responsible IT and digital communication !
How to implement a proper strategy in sustainable IT and responsible digital communication ? What are the best practices and tools ? How to avoid greenwashing ? Get all the answers and the positive aspects for the brand, teams and customers.
SME’s : an under-exploited market full of opportunities
Brussels-based women entrepreneurs are using technology innovatively. Come and discover them! They will also explain how to craft your offers to better attract them: an unsuspected growth lever!
His career began at La Tribune, a business newspaper, before he acquired expertise in adtech and programmatic advertising at Hi-Media. In 2012, he founded Audience Square, a major player in the coalition of programmatic publishers. He also played a central role in the growth of Le Figaro’s digital sales and developed retail media at Carrefour Links. Alexis Marcombe is currently at the helm of Unlimitail as CEO, the joint venture between Carrefour and Publicis
Unlimitail : the retail media revolution underway
Today, retail media is the focus of much attention, with very high expectations on the part of retailers, brands and media. While the United States has already reached a high level of maturity in this area, there are still challenges to be met in Europe, challenges that we aim to meet at Unlimitail, the joint venture between Carrefour and Publicis. Unlimitail already represents more than 20 retailers in 30 countries and has more than 120 million registered customers.
Nicolas Schnock is an expert in media strategy and data management. He worked in a media agency for 10 years where he managed the Insight & Data Team. He then worked 4 years for BNP Paribas Fortis as Head of Media. Since 2017, Nicolas has been working on data project management for media agencies, media support and media networks.
Optimize your marketing performance with Data Science
No need to discuss about the importance of ROI and media effectiveness anymore in today’s marketing landscape.
At Lykta, we harness the power of data science to address marketing measurement challenges, providing a solution that caters to marketers of all scales — from small advertisers to industry giants, and from managers to analysts.
Join us as we unveil our innovative approach.
Senior Vice-President Sales, Marketing and Network
I’ve joined the STIB in August 2021. The common thread of my career has been mobility (high speed train Thalys, automotive sector , travel,..) with a strong focus on strategic marketing, customer experience, innovation, and business transformation. Currently I am in charge of the customer offer strategy, meaning I am focusing on projects that aim to bring value by improving customer experiences. This often concerns transformational projects where Digital plays a significant role. And I am super proud being able to pilot the MaaS Project, which is one of the strategic pillars for the STIB: it concerns a big evolution in the customers’ experience as well as in the role of the STIB as the mobility planner in the Brussels Region.
Welcome to MaaS – Let’s change mobility in Brussels!
Do you know how much time it takes on average to do 10km in Brussels by Car? On average, more than 25minutes. We need a drastic shift in transportation to curb the trend. It’s time for some radical change. It’s time to meet Floya.
Since our mission at STIB-MIVB is to move Brussels, thanks to smarter mobility, we are proud to launch an all-in-one mobility app that people will have in their hands daily, and which has the power to truly change mobility behavior. A strategic project that was successfully delivered by partner capabilities between STIB-MIVB and Customer Collective. A story we gladly share. Let’s create some impact together. Let’s move Brussels!
Consultant at The House of Marketing
Networking maestro, conference mediator. Former ELLE Belgium editor-in-chief. Women empowerment movement builder through Beabee -women business club- and TPAMP -NGO against sexism. Co-founder & content creator #GreyGold
Performance Marketing Lead
Liam is Performance Marketing Lead for Uber in Europe, specializing in marketing strategy for Uber Eats. He joined Uber in 2018.
Why Marketing Strategy Matters
Liam explores the pivotal role strategy plays in marketing success. Discover how planning and decision-making can be elevated by a strong strategic approach.
Project Manager Digital Inclusion
Thomas Royberghs has a long-standing commitment to the voluntary sector and, after three years’ experience in IT and telecommunications consultancy with Accenture, has joined the WeTechCare team as a consultant and project manager. Perfectly bilingual, his missions cover both French and Dutch-speaking projects. He coordinates partnerships between Flanders, Wallonia and France.
Digital Inclusion : How to strengthen the actions of frontline workers
Digital inclusion is an urgent and massive social challenge. Society is becoming increasingly digital, and it’s vital that no-one is left behind. At WeTechCare, we’re convinced that digital technology is a driver of social progress and that it provides opportunities for everyone ! This conference will highlight innovative actions, solutions and best practices on how to reinforce the actions of professionals and volunteers in contact with people who have little or no access to digital technology, in order to implement a successful digital inclusion strategy.
Digital Project Manager
I work in digital marketing since 2013. I started my career in a saleshouse. I worked for a SME specialized in Social Media & SEO in 2017. My main experience comes from Media agencies where I helped clients with the digital strategy to start with, then offline & online media but also have been involved in the coordination of all Paid-Owned-Earned channels for one client. I am thrilled now in 2022 to join the advertiser side @NMBS/SNCB to coordinate all digital projects.
Dado Van Peteghem
Hi, I’m the founding partner at digital innovation advisory firm Imagin3 Studio.
I studied Communication & Computer Sciences at the University of Ghent and I am a published author of 3 business books: “Digital Transformation” (2014) with Jo Caudron, “Corporate Venturing” (2018) with Omar Mohout and “Metasystems” (2020) with Nils van Dam.
I try to actively help organisations with their digital innovation vision, strategy and execution. As a member of the strategy committee of leading fashion group Chalhoub Group in Dubai I often spend time in the Middle East and Asia.
The Virtual Economy
A new generation is emerging in virtual worlds, with distinct behaviors and perspectives. The third wave of the Internet, driven by AI, virtual environments, and blockchain, presents opportunities for businesses, governments, and society. Dado’s presentation and his book explore the virtual economy’s layers and how to tap into its potential to serve the next generation, urging readers to prepare for a promising future.
Florence Loumaye co-founded Student.be in 2014, which has since grown into the largest community of students and young professionals in Belgium. With nearly a decade of experience in engaging with young people, Florence has developed a deep passion and expertise in understanding Generation Z. Student.be assists organizations in promoting their brand, products, or job opportunities to young people aged between 15 and 25. Student.be offers an extensive range of services tailored to help these companies engage with this young audience, ranging from content creation to the management of social media and email campaigns, along with executing impactful OOH campaigns on campuses.
What’s the key to attract and recruit Gen Z?
By 2025, Gen Z will account for 27% of the workforce. What are their values, their professional ambitions, and how can we attract them? In this conference, Student.be will share its expertise on the 15-25 age group to help you recruit these young workers who may still seem indecipherable.
After studying, traveling, and working around the world, she returned to Belgium with the desire to create her own company. A natural explorer, she became interested in blockchain technology, its applications, and emerging technologies such as AI, VR, and AR. Combining her passion for international affairs and this ecosystem, she is building a network and offering services to inspire and raise awareness among women about the uses and opportunities of these new technologies.
Aurélie Mulowa founded Belgian Entreprenoires, a platform for promoting Afro-Belgian women entrepreneurship. The platform aims to highlight their businesses and expertise, both online (newsletter, social media) and in person (conferences, markets). It also seeks to strengthen network members in their entrepreneurial endeavors, focusing on both soft skills and hard skills (digital communication, management, etc.). The network’s purpose is to provide specific solutions to the challenges faced by women of Sub-Saharan African origin in Belgium and facilitate their access to less marginalized spheres.
Céline is the co-founder of Semactic, an innovative SEO solution launched in 2020. Semactic aims to empower digital teams and enable them to self-manage SEO. She is convinced that SEO should be much better integrated into the enterprise to take advantage of its full potential, not only as a powerful acquisition channel but also for the opportunity it offers to better understand the needs of its customers. For this reason, and through Semactic, she works daily to educate, coach and give back control of their online visibility to her clients Semactic partners with organizations like Croix-Rouge, Etex, Medi-Market or Notaris.be, and many other compagnies that want to make their SEO projects more powerful and sustainable. Prior to Semactic, Céline worked in a well-known digital agency in Belgium; she started as an SEO consultant before coordinating a team of experts in search marketing, social ads and analytics. She also has extensive experience in marketing and project management both in national and international companies.
Building a future-proofed SEO: why it’s more important than ever in a AI-driven world
After the AI “hype phase”, it’s time for a pragmatic analysis: what’s next for SEO and how can we adapt to take full advantage of these technological developments? With the help of case studies, we’ll give you practical advice on how to navigate this new era of Search.
Digital Performance Analyst
Get to know MTV Media
During his presentation, he will talk about each of the agencies (CLICKTRUST, Izoard & LYKTA), outlining their services and clients. Simon will also share more about the advantages of working at one of our agencies, the different career opportunities within the group and how we give back to society.
Odoo’s success story
Come and discover the success story of Odoo. From a student Room to a wordwilde quadruple Unicorn.
Becoming a leader in digital travel
Marie Logé is a Belgian entrepreneur who recently founded Better-app.org, a philanthropic platform that connects donors with nonprofit organizations (ASBL in Belgian context). Better is a digital subscription that allows its users to discover and support a new organization every month, carefully selected based on stringent criteria. Starting at just €5 per month, subscribers actively contribute to the change they want to see in the world. Over the course of a year, they discover 12 organizations that provide concrete solutions to their concerns. Marie is convinced that the power of collective action will change our society, and that even a small amount, given consistently and collectively, is already a catalyst for change.
Dardan Prebreza is an experienced security consultant and the co-founder of Pretera, where he serves as Head of Security Services. Having several years of previous experience at Ernst & Young (EY) and Bishop Fox, he has acquired leading expertise in offensive security services, more specifically in penetration testing, red teaming and social engineering.
Prior to starting Pretera, Dardan was a senior security consultant at Bishop Fox, where he has delivered penetration testing & red teaming services for the most prominent US companies from different sectors. Dardan was also a consultant at EY Belgium, part of the EY Advanced Security Center. While at EY, Dardan’s responsibilities included performing penetration testing for the financial sector.
Dardan holds a Bachelor of Science in Computer Science from Institut Paul Lambin in Brussels, Belgium. His technical expertise and commitment to security make him a recognized expert in the field of offensive security, contributing significantly to the protection of businesses and their digital assets.
How Does Social Engineering Work, From Planning to Execution
How does social engineering work, from planning to execution? You probably have asked yourself this question. Well, during this talk, I will explain what social engineering is, and then focus on various phishing techniques, from planning to execution