You will be inspired by top level speakers and industry leaders including top brands, agencies, service providers and tech-companies.
Extra hygiene measures will be taken in order to ensure the safety of our visitors, speakers and staff during the event.
Presentation of a Covid Safe Ticket will be required at the entrance.
Digital Marketing Consultant
Samar is holding a Master degree in marketing and strategic intelligence. She jumped right into digital marketing while working as an event organizer for over two years in different countries (Spain, Belgium, Netherlands, France, Hungary). Today, she mobilizes her digital and entrepreneurial skills to help her clients seize digital opportunities at eTeamsys, an experienced digital marketing agency based in Belgium and Luxembourg. Constantly exposed to new projects and tools, she has the pleasure to provide podcasts and webinars to people from businesses of all sizes looking for advice and concrete solutions to improve their performance in digital strategy and marketing.
Digital Lead generation strategy
Lead Generation is one of the primary deciding factors in whether a product/service can succeed in a shifting market or merely get off the ground. It is essential to garner interest or attention in your company or product and increase the perceived value of your products and services. Accordingly, generating a consistent and sufficient amount of high-quality leads should be at the top of your priority list. To achieve this goal, you need a solid lead generation strategy that drives interest in your brand. If you’re looking for ways to improve your lead generation efforts, you’ve come to the right place. During the session, you will learn many tips and tricks to help you get the most out of your digital strategy. Samar will share some successful and effective lead generation strategies that eTeamsys uses to build strong lead generation strategies and increase the sales potential of its clients.
Founder & CEO
After living for more than 8 years in China and developing my own fashion brand for kids, I decided to bring my expertise in Business Strategies back to Europe by creating the First Global Influencer Award ceremony – a red-carpet event that sheds light and celebrates the work of the world’s most successful digital influencers.
Since 2017, Monaco has become my home and home to the first edition of the “Influencer Awards Monaco” (IAM), brought together more than 200 of the best influencers in their categories to Monaco and is now often described as the ‘Oscars of the Digital World’. It is one of the most influential event in the Principality that generates more than 500 Million Reach* and 30 million interactions, across all social media platforms in less than 48 hours.
Building on the success of the event, in 2020, I decided to create the first International Influencer Agency based in Monaco – E-Idols Agency.
The upside down of the influence : how to identify the right influencer, and avoid the jungle of the fake ones
Today the world of influence is a jungle in which you have to know certain codes, in order to be able to use them well.
After launching the Monaco Influencer Awards event, and meeting the biggest celebrities on social networks, Lolita has focused for over a year in pure influence marketing through her E-Idols agency.
Valérie is developing Marketing Solutions on the Belgian Market for 9 years. Passionate about personal and corporate branding, she’s helping brand to develop their image and impact on Social Media. She feed herself with new challenges because there is nothing better than to be proud of yourself when you have done something new out of your comfort zone.
How Snapchat’s Augmented Reality ecosystem fuels the future of creation and distribution of AR experiences globally, and immersive AR experiences drive visual attention and business results in ways traditional media formats cannot.
Secrétaire d'État à la Transition Économique du Gouvernement
Barbara Trachte, born on 3 March 1981 in Schaerbeek, is a Belgian politician and member of Ecolo. She is currently Secretary of State for Economic Transition in the Belgian government.
Social Media Specialist
Sarah is working for Synapse Agency as a Social Media Specialist. She studied communication at IHECS and obtained a Master’s degree in Public Relations. She worked 3 years in the Communication Department of AXA Belgium. She’s specialized in social media marketing, content creation and lead acquisition for medium-sized and large companies.
How to track and optimize your social media campaigns regardless of your business type
E-commerce, drive-to-store, B2B/B2C lead generation… Advertising strategies on social networks are carried out too often blindly. Find out how to assess the profitability of your e-commerce, track the turnover generated in your physical stores and get more qualified leads through your social ads.
June Van Veer
June built up a wide range of e-commerce experience over the years at different types of businesses; from big multinationals to small start-ups and scale-ups, B2B to B2C. At Hub.Brussels, she now guides Brussels enterprises looking to launch or improve their online business. Are you a Brussels based company with any questions regarding the digitalization of your business? Don’t hesitate to contact June after the presentation or at the Hub.Brussels booth.
Don’t try this at work: 5 things to do differently for your e-commerce and digital marketing
Are you an entrepreneur, start-up, scale-up, small, medium or large company based in Brussels? Hub.brussels, the Brussels Agency for Business Support, offers you a wide range of free advice, services and tools to help your project be successful!
During this presentation, our expert goes through the most common made e-commerce and digital marketing mistakes, how you can learn from them and do better.
You’ll find out how to differentiate yourself and improve your online business in terms of sales & marketing.
Managing Director - Partner
Marion is the CEO of Leadist – Gravity Influencers. She is an expert in digital media & influence marketing. In her conference Marion will present the new service GREYGOLD specialized in influence marketing for the silver economy.
Did you think that marketing influence only reached young audiences? With Greygold by Gravity influencers discover the world of marketing influence for people over 50.
Marketing influence evolves, brands evolve, GreyGold allows brands wishing to make marketing influence with a target +50 to do so with the greatest elegance and the best talents and opinion leaders
Head Of Product Marketing
Cristelle started her career 8 years ago running the e-commerce and digital marketing for a small ethical fashion brand. Her experience in B2C Fashion retail helped her transition towards getting products to market that can transform the industry. She now leads the product marketing team at Emarsys ensuring the solutions launched accelerate the business outcomes of fast-growing, data-driven and customer centric businesses.
Drive Revenue and Customer Lifetime Value through SAP Emarsys Customer Engagement
Contextual, relevant, and real-time personalization is the key to driving customer lifetime value and revenue. While “personalization” may seem like an overused term we all know, it is not just about tailoring a communication to a customer right when they are in the market to buy something. Personalization is about using the data you have to better predict your customer’s wants and needs, and engage them on a 1:1 level before, during, after, and well beyond their purchase.
In this presentation, you’ll hear from Cristelle Delaporte as she discusses how SAP Emarsys Customer Engagement helps B2C/D2C retail and e-commerce companies accelerate their business outcomes by delivering true 1:1 personalized omnichannel experiences and improve time to value with built-in analytics and Artificial Intelligence.
Charlotte Gréant is the general manager of Startups.be | Scale-Ups.eu, the biggest startup ecosystem in Belgium. The ecosystem is the leading growth platform in Belgium that connects Europe’s most promising startups and scale-ups with our network of deep-pocket investors, corporate buyers, global partners, and relevant stakeholders. Its goal is to fast-track innovation and collaboration with high-tech companies.
Charlotte started her career in Benin as the manager of a public transport company called Baobab Express. Under her leadership, the company grew from 12 to 50 employees and became a high-performing and profitable local company. Before joining Startups.be | Scale-Ups.eu, Charlotte spent four years in the United States (San Francisco and New York), where she launched and grew the B-Hive US Hub, focusing on a variety of fields, including business development as a service for European startups and ecosystem building.
Trends in The Belgian Tech ecosystem and the way corporates can benefit from cooperation with startups and vice versa
European Business Expansion
Erik has been developing and leading partnerships with Snap’s global customers for over 3 years, and has spent almost 15 years leading digital partnerships and business development in the US and various international markets for major media players and ad technology startups.
Ever curious and co-founder of Devoteam G Cloud Benelux / UKI. In continuous pursuit of knowledge and driven to make a dent in the market with Google Cloud.
How to build true cultures of innovation & achieve digital transformation with the power of Google Cloud
How do you become truly data-driven as an organisation? And how can you successfully innovate and achieve digital transformation in your business? In this session, you’ll learn about the power of Cloud and the endless possibilities that AI & ML technologies unlock to drive your business forward. Based on examples out of more than a decade of experience at companies of all sizes and in all industries, Jeremy will show you what successful digital transformation with Cloud means in practice.
Geert De Laet
As a Digital Strategist with over 20 years of experience in the marketing industry, Geert De Laet knows how to bring together business objectives, customer needs and technology. He assisted numerous top Belgian and international Fortune 500 brands in optimizing their digital marketing and for now he does the same for their digital products.
The rabbit in the marketing hat
Working in a product-oriented environment, Geert gained a lot of insights on the product strategy and how a marketing strategy can benefit from this approach. He’ll gladly share these insights with you at the conference. Be prepared to give your marketing strategy a good shake.
Business & Product Lead
Michelle Dassen has worked in the marketing software industry for 10 years. She has a background in communication and PR, but thrives in a tech environment. She is currently in charge of the Flexmail brand and its product management as Product & Business lead.
Send emails people care about.
Which AB tests should you really conduct on your subject lines? How do you determine the ideal frequency for your target audience? Why should you look beyond your open rate? Is it useful for you to clear out sleeping contacts? In this presentation Michelle will go beyond best practices to give you more insight in everything that happens around your e-mail.
Networking maestro, conference mediator. Former ELLE Belgium editor-in-chief. Women empowerment movement builder through Beabee -women business club- and TPAMP -NGO against sexism. Co-founder & content creator #GreyGold
Stop buying shoes, invest your money and change the world !
Béa Ercolini features Paloma Castro, founder of WE Invest, a platform to empower women to invest, and Gaelle Haag, founder of Startalers, « women investors best friend ». They will explain why the ultimate wave of feminism is about controlling financing, making our wealth work, shaping a more balanced world in investing in femtech startups and companies.
Co-Founder & CEO, UX-Republic
Yann is the co-founder and CEO of UX-Republic, a consulting company of UX experts who help their clients in the conception & design of digital interfaces and products. UX-Republic joined SMILE a few months ago with one main objective: offering companies complete solutions to accelerate their digital transformation and enhance their business!
When UX-Design helps you create greater value for your company, your employees and your customers by supporting your business!
Design isn’t just about looks and style. Design is how it works.” Steve Jobs was convinced about it: UX-Design is first and foremost about improving user experience. The better user experience you have, the more value you create! Value that ultimately will impact your business. But you may wonder: how to get started? What strategy to adopt? Which actions to take first? UX-Design is on the rise but its concepts and applications sometimes remain unclear. Yann Cadoret, co-founder and CEO of UX-Republic (a SMILE group company) will give you the keys to make UX-Design an essential tool in the success of your digital strategy!
▪ UX-Design toolbox
▪ Design sprints
▪ User tests
▪ Design thinking methodology
Debbie has always been intrigued by technology and the impact it has on people.
And after her studies in computer sciences, she found the best of both worlds: improving people’s digital experiences as a user experience architect at Humix.
As an accessibility expert she can combine her technical skills with her UX skills. So she’s not only able to improve experiences for users, but she can also give technical advice on how to make these digital products accessible.
Accessibility: what’s in it for you?
Accessibility is more in the picture than it has ever been. From lawsuits, brands that get tarnished due to inaccessible products, to new laws. Despite all this attention, accessibility still seems to be on the back burner for a lot of companies.
Find out how your company could benefit from creating accessible products and get some tips to start on your journey to a better, more accessible world!
Head of Customer Experience
Christine Kayser has worked in webCRM for 7 years with focus on different areas and thus with experience from all part of the business. Most recently she has worked with Customer experience as Product Owner, consultant and responsible for marketing and communications and has recently started as Head of Customer eXperience for the entire Efficy group. Her focus is on taking the best CX initiatives from the different companies in the group and use them to improve the customer journey for all their CRM customers.
How to use the digital transformation to drive personal customer relations?
The current evolution of businesses towards more data driven approaches has lots of advantages, but also presents challenges with the loss of personal contact and communication. Google, chatbots, Covid etc. has made us more ready for online interaction, but in many industries, we still need the personal touch to distinct ourselves from competitors and keep customers happy and loyal. During this keynote you will find out that digitalization should not be seen as the opposite of personal interaction but can support the good relations to customers by handling and presenting data efficiently in the right situations.
Co-founder & CEO
Maha is the co-founder & CMO of MKKM Social Media Experts. The agency has 2 areas of expertise: online sales on ecommerce platforms & lead generation. MKKM is today ranked in the top 10 Social Media Agencies in Belgium & France. Clients include: Maxitoys, Baobab Collection, Rigoni di Asiago AG Insurance, Cash Converters amongst others.
E-commerce: Turn your social networks into a conversion engine.
The Covid pandemic has profoundly changed our consumption patterns.
In 2021, customers don’t find product anymore, the products find customers and social networks have a key role in that process.
During this session, we will see:
• Why social networks are a conversion engine for e-commerce
• How to structure your approach to maximize your returns on investment.
• Very concrete examples of successful campaigns.
In 2016, Jonathan quit his job, sold his car and bought a one-way ticket to travel the world. As a former consultant with a
degree in communication and management, he created the concept MOM, I’M FINE®️.
One year later, his story became an Internet sensation. The concept appeared on multiple media platforms worldwide, raised 350,000 followers and has more than 100 millions views on Facebook.
Jonathan has explored 60 countries in 4 different continents and transformed his Instagram account into a meaningful company.
In 2018, after winning the Philanthropy Award at Influencers Awards in Monaco, Jonathan decided he wanted to create a school made out of plastic for disadvantaged children in Mexico.
This year, he won the Influencer of the Year Award.
Storytelling: the subtle art of gaining attention (new conference)
Jonathan has been giving conferences for years to more than fifteen thousand people. He will now present to us his new conference entitled “Storytelling: the subtle art of gaining attention”. Jonathan will give us examples of how he used storytelling to win awards, participate in campaigns with celebrities like Cristiano Ronaldo, put his name on a plane and even have a TV series. These examples will show us how we can all use and benefit from the technique of storytelling.
Annelien Alaerts – Expert in 360 degrees marketing, storytelling and branding strategies, with a sharp focus on digital media. Active as marketing manager at LolaLiza to position the Belgian brand firmly in a highly competitive market.
Influencer marketing in fashion: how to build ambassadors for your brand
In this talk, Annelien and Mathilde will tell you all about influencer marketing and strategies, how to strengthen your brand story by the use of User-Generated content and how both can help you build actual ambassadors for your brand!
Florence Blaimont is the founder of 2 companies: the famous network of WoWo Community which gathers more than 40.000 women entrepreneurs in Belgium and the digital agency Karma Flow. Orator, author, coach and entrepreneur, Florence Blaimont is an icon of female entrepreneurship, being in the media each week. Her passion is to federate communities by generating concrete results.
How to use Facebook as an effective sales funnel ?
Facebook is one of the best tools to federate your community. It can be very time consuming, but if done intelligently, it can be a very interesting and profitable funnel for your business. We will see together “the private group technique”, as well as “the orchestrated launch”.
Innovation Project manager
Vanessa is since end 2019 a proud member of the SNCB Innovation lab. As an innovation project manager, she’s handling ‘customer centric’ proof of concepts about innovative solutions. Besides managing projects she contributes to introducing a culture of innovation & entrepreneurship throughout the company. No nonsense, constructive and always in for a good discussion is what she stands for.
Discover the Innovation Program of SNCB
The Innovation Program supports SNCB towards an innovative, futureproof and sustainable mobility provider. Solving customer needs by realizing proof of concepts, introducing an open innovation culture and new technologies in the company. Always with the aim of a better customer experience. The presentation will also cover the seamless ticketing, a technology that allows hassle-free travelling and billing based on the customers GPS-data. The user checks in and checks out when travelling and is billed automatically for his travel.
Sarah Levin Weinberg
CMO & Co-founder
Sarah Levin Weinberg is the co-founder and CMO of Stellar, an Influencer Marketing company offering services and SaaS solutions for brands, agencies, media, and talent agents. Clients include: Colgate, LVMH, Coty, RTL, Heineken, Nintendo, WaveMaker, TBWA, Top Secret, Famous Relations, Walkie-Talkie.
Influencer Marketing in 2022: trends, challenges and tools.
Influencer marketing has become a multi-billion dollar industry in just a few years. It was challenged by the game-changing 2020, it welcomed new social formats in 2021 and it will continue to offer opportunities in 2022.
With concrete examples of brand campaigns (Colgate, Mondelez, L’Oreal, etc), we will discuss the 2022 mindset, challenges, tech platforms, and trends that can generate success: from Short Videos and Posts amplification to Twitch and Live Shopping.
Founder & Director
Sana is an award-winning, gender expert, women advocate. In 2016, she established Womenpreneur Initiative, an organisation with a community of 16,000 across 23 countries, that aims to advance women’s place in the entrepreneurial scene, technology, innovation & society. Through her work, Sana reached thousands of women, to drive visibility, social impact, and resources for women in the ecosystem and beyond: https://womenpreneur-initiative.com
For the past 6 years, Sana advised the United Nations, European Commission, corporate institutions and organisations on gender issues. She was heavily involved in SDGs discussions, she helped draft several resolutions and recommendations on gender in New York, Bali, Geneva, and Paris and presented them to UN representatives.
Rethinking the Neutrality of Technology
This session will offer a historical overview of the neutrality of technology when it comes to gender, specifically to women. We’ve been talking about gender bias in algorithms, data and all technologies for years. How far have we come and what comes next?
Influencer & Actress
Angela is a 22 year old girl from Brussels. As the daughter of immigrant parents, she has always set high goals for herself. Her ambition and perseverance got her a starring role in the ketnet series d5r at the age of 14. Due to the immense success of the series, she rolled into the influencer world and has numerous collaborations with well known brands within the fashion, beauty and lifestyle theme. In addition to acting and content creation, she is in her master’s in law and manages to combine these different activities. Angela’s strengths are her authenticity and honesty in the things she does.
Charlotte de Mets
Head of Marketing
Charlotte De Mets has worked in the media and music business for over 10 years. She’s witnessed historical changes within the music industry working as a promotion manager and brand manager and she is currently in charge of the marketing department at Warner Music Belgium as head of marketing.
Aside from her day job at Warner she also operates as a freelance marketing strategist and lecturer in marketing.
“ It’s evolution, Baby” Music Marketing Today: The impact of digital consumption and data.
Today , record labels and artists face other challenges than before. Charlotte experienced this change over the last 10 years while working at one of the 3 remaining major labels, Warner Music. In this presentation she talks about the impact of changing consumption habits and data on the way we promote and market our artists today. She walks you through some recent cases that were set up by the team at Warner Music Belgium.
Do not come to this presentation if you hate loud music.
Lucie Van Damme
Influencer & Entrepreneur
Lucie Van Damme is a young entrepreneur from Brussels, and the founder of Slurp Co.
She studied art and then marketing. She trained for years in different companies, her curiosity pushes her to explore all domains (fashion, cinema, catering,…).
At the end of her studies, she created her blog, and developed a particular interest in social networks and influence marketing. She also focused her internship and thesis on this subject (it was in 2010).
In 2015, Lucie took over the social networks of a well-known hotel/restaurant in the capital. In a short time, the account explodes, and the results are also felt in the business.
That’s when Lucie realized that this is what she wanted to do: manage social networks for the food and drinks industry.
She then worked for three years as a freelancer, specializing in her field, but also traveling around the world, with the idea of finding innovative ideas and new trends to bring back to her different clients in Belgium.
Slurp Co is finally born at the end of 2018, and becomes the first company specialized in communication and more mainly in social networks for the food & drinks sector in Brussels.
Today Slurp Co is diversifying. The company obviously remains specialized in the food & drinks sector in the clients it manages on a daily basis, however Lucie has developed trainings that allow entrepreneurs to manage and promote their own social networks themselves. And this is for all sectors.
Malicia & Salva
We are Malicia and Salva, a couple of Belgian content creators on social networks, better known as @maliciadorable. We launched on TikTok about two and a half years ago and today we have more than 2.5M followers on the app. We are also present on Instagram and YouTube.
Influencer & coach sportif
I am me, I like to be smiling, spontaneous and authentic.I am above all a 40 year old woman, mom of a 15 year old and wife of for over 17 years.Former karate champion (2 gold medals at the world cup and 17X Belgian Champ), I fell into the sport at the age of 2.
With 23 years of experience as a coach, I am delighted to offer you complete programs with exercises good for your body.
I created years ago 2 concepts of female fitness: Kaerobic (23 years ago) and BODYGirly (7 years ago) which have already seduced more than 40,000 women!
I created the ASBL KAEROBIC which provides group classes of Kaerobic and BODYGirly in 160 regions in Belgium with a team of 62 coaches that I have all trained. Then I also have 2 companies, one of which manages my brands and also @befiitgood the prog I just released in order, to get you moving at home and make your body and mind feel good. I love to share my life with you and give you positive attitude, good vibes, fitness videos but also share with you my good plans through social networks.I also had the opportunity to be a fitness columnist for TV channels in Belgium.
It is thus, strong of all these experiences, that I wish to answer the feminine needs and to put forward the good practice of the sport in an objective of well-being, positive attitude and good vibes.
As a former Fast Fashion Victim, I now share my conscious way of living on social media. My goal? To counter the over-consumption encouraged by many bloggers on Instagram and to use this media wisely. 3 years ago, I’ve changed my consumption and fashion was my main issue. I went for solutions and I started to share them with my community. I’m actually trying to show that second hand, old clothes, ethical brands or even upcycling are easy, trendy and the solutions of Tomorrow.
Steven Van Dalem
Training & Development Manager - StepStone group
Steven is the Training & Development Manager of the StepStone group, who always gets a kick out of seeing people grow. In his conference, Steven will share how you hold the power to navigate through this new world of work
Working in a Digital World. You have the power!
How do you keep up with work in a digital age? New challenges require new approaches! Discover 3 ready-to-use solutions during this StepStone presentation. Because YOU HAVE THE POWER, whether you are on the team, or running the team.
Influencer & Blogger
I created my blog and my social networks 4 years ago to democratize plus size fashion and beauty. I wanted to prove that fashion was accessible to everyone, no matter what size or complex they are.
As time passed, I became passionate about photography, communication and digital arts. Giving emotion through images is a great field of play for me that allows me to express my creativity.
Influencer & Consultant
Sophie Ismaïl has a Master’s degree in Management Engineering from HEC Liège, specializes in public relations. She is historically the first lifestyle blogger in French-speaking Belgium. A pioneer of digital influence since 2007, she has experienced all its evolutions: from an isolated phenomenon to a real trend. At the head of her consulting company in communication and influence strategy, her activities are based on two pillars: consulting and transmission, as a guest professor in four major schools in Belgium and France, and as a speaker.
Associate Creative Director
Chloé is Associate Creative Director at 87seconds since 2020. Passionate about advertising, digital and creative strategy, she has also worked at Publicis Conseil x L’Oréal. In her spare time, she keeps herself busy with illustration.
Atawad or nothing
Discover how we connect people and brands in a meaningful way, at any time, any where and on any platform, understanding social behaviors and use key cultural insights to create content that makes people feel.
The 5 pillars of Agency Value
Lowie Defour, Account Executive of Teamleader Orbit, presents what we – at Teamleader – have identified as the 5 pillars of Agency Value: customer growth, operational excellence, employee management, centralised analytics and revenue management.
Deal Flow & Corporate Manager
Clotilde worked in marketing for 7 years, launching new products and brands in the BNL sector. Attracted by the word of entrepreneurship, she joined the BGE in France, a structure that supports entrepreneurs in their business creation. Since 2019, Clotilde is in charge of the DealFlow at BeAngels.
What does smart money stand for?
BeAngels is the leading business angel ecosystem in Belgium. Its mission is to provide through its members business support and early-stage financing to innovative companies.
CEO & founder
Snackable video’s : the way to viral conversations on social media
•How snackable videos are replacing posts to engage with your audience
•How brands are using short format videos to drive new trends? The example of McCain
•How influencers are using them the format to create debates.
Principal Developer Advocate
Seb is writing code since he first touched a Commodore 64 in the mid-eighties. He is inspiring builders to unlock the value of the AWS cloud, using his secret blend of passion, enthusiasm, customer advocacy, curiosity and creativity. His interests are about software architectures, developer tools and mobile computing.
Seb is a blogger on AWS News Blog (aka Jeff’s blog), a regular speaker at conferences, the host of the official AWS 🇫🇷 Podcast, the AWS Video Channel in french, and a regular contributor to Les technos 🇧🇪 podcast (in french).
Before joining the AWS Evangelist team, Seb built & lead the AWS technical training team in EMEA, and the Alexa solution architecture team in UK, France, Italy and Spain.
If you want to sell him something, be sure it has an API.
Amazon Go Store – skip the lines
The lack of innovation in physical retail experience for customers is a stark contrast to the examples of different innovations toward online shopping. One of the most frustrating and enduring pain points is having to stand and wait in line to pay for your items. Perhaps self-scanning checkout is the most recent innovation in this space, but even that remains clunky and frustrating, and the friction in the shopping experience really hasn’t gone away. Amazon approached this differently in its Amazon Go stores by using a combination of cameras, sensors, computer vision techniques and deep learning in seamless and invisible ways, so that customers can simply come in, take items they want, and just leave. No cashiers, no checkout line – just grab and go!
Performance Marketing Lead
Liam is Performance Marketing Lead for Uber in Europe, specializing in marketing strategy for Uber Eats. He joined Uber in 2018.
How to be locally relevant to customers on a global scale
An overview of how Uber Eats uses automation to make performance marketing campaigns meaningful to consumers across 33 countries and a breakdown of some of the considerations that go into operating campaigns at this scale.
Frederik has been working in digital marketing for over 10 years, on both the sell- and buy-side. His programmatic advertising experience started in Paris as a media buyer for the German, Dutch and Belgian market, followed by 3 years leading Xaxis, Group M’s trading desk. Today Frederik is the Country Lead for the Google Marketing Platform (formerly Doubleclick), advising clients on how to get the most out of programmatic marketing.
Zero Hour for Digital Marketing
Ad blockers, privacy regulations, cookieless browsers, … Digital marketing is facing drastic changes. Do we go back to traditional ways of marketing or is this the beginning of a new, more sustainable era? Let’s take a look at the state of digital marketing and what strategies can be applied to prepare for the future.
Head of Research AI Data Science & Digital Twin
Prof. Dr. Milan Petković is the head of the AI Data Science & Digital Twin department at Philips, which conducts innovation projects in the domain of AI and data science in healthcare. He is also a part-time full professor at the Eindhoven University of Technology. Prof. Petković is also a vice president of the BDVA association and he serves on the board of ADRA (private side of new AI & Data public private partnership with the European Commission). On behalf of Philips he participated in several standardization initiatives and led several Dutch national and EU projects.
Digital transformation driven by Data & AI
Today data-driven and AI innovation is transforming industries of all kind including the healthcare sector. New uses of technology and new business models are bursting out at breakneck speed. In this talk, we will focus on opportunities Data & AI technologies bring and we address the role Data & AI can play in digital transformation. This will be supported by several industrial examples including services and marketing.
Paulo Lopes Escudeiro
Director Brand Strategy
Director Brand Strategist specialized in TikTok in 2020. In 2019, Paulo worked as branded content specialist for RTL Group for the biggest dutch YouTube and Instagram channels. From 2016-2019 he worked for the Philips TV Smart TV unit as Content Partnership Manager for the Smart TV platform for 55 countries (with content partners like Netflix, Amazon Prime, Disney+, Rakuten).
The right TikTok strategy for your business
About organic growth and paid growth on TikTok.
Gunther is a dynamic personality distinguished by his analytical mind, with+ 20 years of experience in IT and multilingualism. He is always looking for solutions by bringing together knowledge, expertise, quality and efficiency.
Odoo v15, the new version from a Unicorn
How the new Odoo V15 will help our customers in their digital transformation.
Fabian Van De Wiele
Fabian Van De Wiele is the owner and CEO of CLICKTRUST. He has been active in the digital media sector for over 15 years and advises national and international brands on how to run better digital media campaigns.
Prepping your organisation for predictive measurement : what does it imply?
A lot of organisations are finally accepting that cookie based measurement and attribution is heavily flawed, but don’t see an alternative. In this session we’ll explain why predictive measurement is key, and what the steps are that you need to take to make this work.
Manager European CrossBorder Markets
Wouter joined eBay early 2020 after years of Business Data Analysis & IT Sales experience with companies such as Dun & Bradstreet, VMware, Microsoft & Informatica. He holds a Degree in Business Management
Working closely with eBay Business Sellers, he takes their success on the different eBay sites very much at heart.
Wouter is mainly responsible for the successful development of existing business Sellers as well as for cross border trade adoption, taking the lead and initiative in a number of related Projects.
The importance of Online Marketplaces – “Access Global Markets with eBay”
Product Manager Hybrid Cloud
Jetro loves the role of Product Manager & Strategist Digital Products (Cloud | Data | Web | Security) to guide Business Transformation in this Digital Age. He worked with international software development teams to build digital products and services that customers love. At Proximus he is active in the unit ‘Cloud & Security Solutions’ with a focus on Hybrid Cloud.
Why cloud computing is key to digital innovation
In today’s disruptive era, digital transformation is a new business reality. It is of the utmost importance to be agile, efficient, and speedy in delivering inventive business solutions using information technology. It helps you support new market demands and outpace your competition. In this session you will learn why cloud computing is key to digital innovation and how Proximus Cloud Fusion gives you peace-of-mind.
Nicolas started his adventure in recruitment in 1999 in London with one of the giants of the sector where he evolved in various functions. 15 years later, he took over a Belgian agency with the sole aim of changing the traditional approach of the recruitment sector. Several months ago, he decided to launch a new startup called “bevopr” which puts IT developers in direct touch with companies looking for their talents. After work you’ll find him cheering for AS Saint-Étienne or in a dojo practicing martial arts.
How to recruit the best digital profiles in a candidate driven market?
The shortage of certain profiles is causing real tension on the labour market. Companies that are not able to adapt will find it difficult to attract and renew their staff. The aim of this talk is to give you some guidance on how to deal with these recruitment issues.
How to make user experience a continuous improvement process?
From hypothesis to performing solution. Toyota will present how they daily test their hypothesis on user experience thanks to tangible data and customer insights of Contentsquare.
Kevin Hirsch is an iOS developer and an accessibility advocate at Immoweb. He has developed the new mobile app with accessibility in mind. He loves to be able to help people find their new home.
What is (digital) accessibility and why it matters.
Nowadays, we often hear about accessibility without really knowing what it means to be accessible, what it means to be disabled, who is concerned and why we should care.
Unfortunately, most websites and mobile apps are not accessible. But being accessible is not as hard as you think. Let’s see how we can solve this by following some good practices!
Expect a non-technical presentation.
Olivier-César de Clercq
Online Reputation Specialist, Belgium
Olivier-César De Clercq has worked for Trustpilot for two years and is responsible for the Belgian market. He helps businesses strengthen their online reputation by listening to, learning from and leveraging on customer reviews.
The importance of trust and social proof when building a strong online reputation
In today’s ‘fake news’ culture, consumers are having more and more trouble identifying whom and what to trust. As a result, people’s decisions and behavior have been impacted, thus becoming more careful in their online behaviour. Therefore, it’s more important than ever for businesses to build a strong online reputation. In this presentation, Olivier-César De Clercq will guide you through how businesses can use reviews to strengthen their reputation online. He will also share practical advice on how marketers can use the voice of their customers in their marketing campaigns to improve their ROI.
Head of Data & Analytics
Rob Roemers is the Head of data & analytics for the Brussels public transport operator STIB MIVB. Together with his team he’s responsible to help the company leverage these resources in both day-to-day and strategic scenarios and is aspiring to put data more in the center of decision making.
Inspiring a culture of data & analytics at STIB-MIVB
Via several practical examples we explore how data is becoming more and more central to the operations and strategies at public transport operator STIB-MIVB. We look how the data & analytics team took a pro-active stance to inspire a culture of data & analytics that is now slowly gaining more and more momentum within the company.
Head of Product & Customer Success
Jonas is Head of Product & Customer Success at Froomle. He’s responsible for vision, roadmap and delivery of the Froomle product along with leading the customer success team (onboarding, support and consulting services).He holds Master Degrees in computer sciences and policy economics, along with past experiences working with Accenture and Proximus.
How Colruyt creates maximum impact using personalization
Jonas will deep dive into how Colruyt uses personalization powered by Froomle in innovative applications on their Dreamland website to create a memorable and efficient customer journey.
We will discuss the more general use cases, along with guided gift finding tool “Dreambuddy” and how our drive to beat Google’s recommender system helped increase Dreamlands key KPIs.
Leïla Maidane is a social entrepreneur focused on accessibility and equal opportunities. Leïla began her career in IT consulting where she led international digital transformation projects before she decided to fully commit to her entrepreneurial journey. She co-founded Femmes Fières in 2017 to make entrepreneurship accessible to women, joined MolenGeek as COO in 2019 and founded BeGreator in 2020, a tech startup that uses technologies to fight inequalities in the labor market and make talent management practices more inclusive.
The role and impact of technology on equal opportunities in the labour market
In 2020, applicants with a foreign-sounding name are 30% less likely to be invited to a job interview. On the entrepreneurial side, the most precarious municipalities of the Brussels-Capital Region have also the lowest rate of women entrepreneurs. Discover how technologies can be leveraged to increase the accessibility and the inclusivity of the labour market.
Thierry Van Nuffelen
Product Manager Public Cloud
44 years young with more than 20 years of experience in ICT, from which the last 11 years at Proximus.
Thierry had the good fortune to have been able to come in to contact with many facets within ICT, from helping with an operational improvement track at Dexia bank over Application ownership at Crelan to helping the large Proximus accounts with their infrastructure requirement from a presale’s role.
Since one year he took up the challenge to improve the cloud offering of Proximus with a focus on the Azure Public cloud and the managed service portfolio for the on-premise cloud solutions
Simplify your private cloud the smart way
In a changing world private cloud on-premises is and will stay a relevant part of your ICT landscape.
Let us give you a small insight in how to do this the smart way, to ensure a bright future.
We will explain the why it will remain important, answer the how to do it and the attention points to be aware of.
Consultant Sales Engineer
Jesper’s out in the field guiding organizations as they venture on their Intelligent Automation and Digital Transformation journeys. Whether it’s presenting to C-level executives or doing technical deep-dives working side-by-side with IT departments, he offers thought leadership and proves to be a true trusted advisor each day, every day.
How to achieve a state of Hyperautomation
Digitalization is key for organizations worldwide but what we currently see is that not every initiative is as successful. In this session Jesper will show and talk about why all those random acts of automation will not result in achieving your goal of true business transformation. What do you need to be capable of achieving that goal? Intelligent Automation is now within reach for everyone, but how to start?
Maxine De Pelsmaeker
Commercial eCommerce Expert
Maxine De Pelsmaeker, a 27yo living around Leuven, made her debut in the world of E-Commerce when she started working for Ingenico, now Worldline. After 3 years, we could say ‘e-Com Maxine’ is a well-deserved nickname.
She was able to learn a lot from her starting job in Sales Support and Sales Advisor, but learned even more (or gained even more experience) in her role as Commercial Ecommerce Expert. She spreads her E-Commerce knowledge by giving internal trainings, helps Business Developers to close deals, keeps track of sales performances and supporting sales campaigns.
Beside e-commerce tips & tricks, Maxine has also quite some knowledge about wine.
Don’t hesitate to contact Maxine with all your E-com related questions.
Optimize your payment experience to boost conversion
VP Product Management & Innovation
Alexei leads Selligent’s product vision, ensuring that what we build empowers our clients to make their businesses thrive. Alexei is a technology enthusiast with a particular interest in data science, machine learning, and SaaS. He was the co-founder and CEO of TasteHit, a startup developing AI-powered marketing tools for online retailers. Prior to founding TasteHit, Alexei spent six years at Cisco, where he had different roles in the sales organization. He holds an MA in Computer Science from the Federal Institute of Technology (EPFL), Lausanne, Switzerland.
How to make AI run your marketing campaigns (successfully!)
It’s not a secret that consumers today expect relevant communications and cohesive experiences from brands. Engaging customers across their favorite channel, sending personalized offers at the right moment or finding the best suitable segment to send a specific communication to: AI allows marketers to automate decisions which could not be automated before to build strong and long-lasting relationships with their consumers with limited manual intervention.
Please join us and discover how to improve your omnichannel marketing automation strategy using data and AI.
Hans De Canck
Hans is the manager and coordinator of FARI – AI for the Common Good Institute (fari.brussels). He also manages and directs the development of the AI Experience Center at the Vrije Universiteit Brussels (VUB). The VUB/ULB initiative FARI and the AI Test&Experience Hub supports the development of a Digital Innovation Hub in Brussels.
Hans has a professional background in Digital Innovation & People Management and worked in the past for iMinds, imec and VITO. Before that, he learned the ins and outs of digital innovation first-hand, working at start-up software company during the first wild digital innovation era of the nineties.
The role of an AI Test & Experience hub to develop AI with and for the people
What is needed when you bring Design Thinking ideas into practice when it comes to development of AI4GOOD projects? What stakeholders to involve, what do you need to develop projects that do make a difference? The FARI Institute, AI for the Common Good, holding offices at BeCentral, develops a new innovation model that allows public sector, entrepreneurs, companies and citizens to collaborate in this process. To the benefit of all parties involved.
Co-founder & Digital Strategist
Nicolas is the co-founder of Synapse Agency, a digital marketing agency specialized in Digital Strategy, Social Media Marketing, Search Engine Advertising and Web Analytics. Expert in Digital Strategy, Nicolas also provides numerous training courses in digital marketing to companies and universities.
Head of Customer experience
Tim Karpisek started out at Belgian email marketing pioneer EmailGarage in 2008. In 2014 he was one of the core members of the team who launched marketing automation agency RAAK. To this day, Tim is responsible for RAAK’s account management, strategy and business development. He is a renowned speaker at marketing events and frequently lectures at colleges for higher education and universities.
How to take your marketing automation to the next level
The last few years marketing automation has been massively implemented within a wide range of companies. This delivered better customer experiences, real-time communication & solid results. But within companies that adopted marketing automation, there are still big differences in the level of maturity. How come that some brands are standing out, whilst others are struggling with the basics? In this session you will learn hands-on tools & strategic insights from brands that have took their marketing automation to the next level.
Kevin Van den Bosch
Country Director Belgium
Online journalist by training, digital sales & marketing by trade. This is Kevin Van den Bosch in a nutshell.
Blending vast client side experience (from the likes of Krëfel, Groupon, Vakantieveilingen…) with agency side expertise, he turns actionable insights into a rounded story and case.
A no-nonsense approach mixed up with a wink or a smile, that’s what you can expect of him and … that’s what he will bring to the podium of Digital First once again.
Winning at auctions through Customer Data: a true story !
How does an B2C auction platform incorporate marketing automation and customer data to win ? A practical case disclosing the lane to success for all its winners (and hence a lot of ‘losers’). Not just another highover case or sales pitch. But a true step-by-step run down how Vakantieveilingen managed to unlock the power of its customer data and continues to use it across channels, platforms, … We’ll even throw in the outcomes, uplifts and costs. Isn’t that the full monty (on this DDMA case)?!
Tom De Ruyck
Managing Partner & Head of Insight Activation
Tom gives more than 100 keynote speeches, workshops and in-company presentations every year. He has spoken in 40+ countries and on 6 continents at major business, marketing, technology and research events.
Tom is an expert in understanding and collaborating with consumers, creating consumer-centric-thinking organisations & preparing organisations and their employees for a future full of technological change, societal challenges and tremendous business opportunities.
Innovation in a post-Covid World
Covid19 had a big impact on our society and it changed the world of business forever. In this presentation, Tom will zoom in on the implications for your Innovation practice. What are the ‘new’ needs of consumers and what is it that your customers find more important than ever? You will learn how to future proof your business model and your product/service, in line with the latest expectations of your target group!
Bert Van Wassenhove
Founder & Innovation Guide
Bert Van Wassenhove is active as a strategic innovation guide. With significant experience in setting up and developing new businesses – and by leveraging his network – Bert helps people take an original idea and turn it into a sustainable initiative.
As a co-founder at THINK with people has been coaching multiple entrepreneurs and intrapreneurs. He is also at the side of management teams and boards to develop future proof strategies. He is always working with people to get the best out of what a person or company has to offer and create positive change from within.
How to develop an innovation portfolio for your company
If you want to set up an innovation process for long term success in your organisation, you will need to apply an innovation portfolio strategy. You want to carefully consider risks without losing out on opportunities. You also want to use your resources optimally, making the right choices about where to invest and what to stop. All of that without disappointing the teams who have been working on the projects that are not continued. What is a good way to tackle this? Bert Van Wassenhove presents a practical framework that will give you the necessary insights to make innovation a durable effort in your company.
Head of Advertising
Harold Stinglhamber is Head of Advertising at Universem. He develops custom digital advertising strategies and is responsible for the development of the advertising team and expertise at Universem. Obsessed with all things tech-related, Harold always manages to unlock the full potential of digital campaigns.
Cookieless advertising in a changing world
Online privacy today. Get a clear view on the actual consequences for digital advertisers and turn the loss of data into an advantage. Interested in a sound set of tips and tricks for short and long term future-proof online advertising solutions? Then join our session at Digital First, straight from Universem’s Head of Advertising!
Studied Management at ESCP – Paris, and just finished Le Wagon coding bootcamp. After a couple of years in banking, Amaury joined the family business. At Noukie’s he managed several sales departments (Retail, marketing, e-commerce) before becoming CEO.
Noukie’s: from a traditional wholesale brand to a digital omnichannel brand
The wholesale and retail sectors have evolved rapidly and the past 5 years. At Noukie’s we decided to invest in e-commerce very early, as well as in the digitalization of our communication and distribution channels. Transforming the way we do business helped us survive the COVID-crisis, and put us in a good spot for the future.
Regional Director Belgium & Luxembourg
Employer Branding Expert
Eva Leysen joined ING Belgium in January 2019 as Employer Branding Expert. Having started her career as a trainee at an international bank in Germany, she has developed her career as a marketing expert with profound experience in digital marketing and branding. In addition to her local role in Belgium, Eva also took an international role in developing ING’s global employer branding campaign ‘agree/disagree’ – driving it from strategic concepting through to execution. She is passionate about the inside out approach to employer branding and letting the world know that working for ING isn’t as ‘banky’ as you might think. She is the busy mother of 3 and loves the hustle of a healthy work-play balance.
Agree or disagree? The end of invisible employer branding
Employer branding, often seen as the forgotten child of HR and Branding, is invisible to most as the consumer brand often takes the lead. But in today’s world, the employer and consumer brand should go hand in hand. In this presentation, Dominic and Eva will walk you through the digitalisation of ING’s global brand and how that translated to the new employer branding concept ‘agree/disagree’. A campaign concept that embeds the voice of our colleagues throughout the full candidate and employee journey.
Patrick De Pauw
Patrick De Pauw is the Ceo of Social Seeder. As the commercial director for a company in the travel business for over 18 years, he saw the marketing universe changing quickly and discovered the power of word-of-mouth.
Why employee advocacy just became the most important asset of your business?
With more than 7 years of experience in building employee advocacy programs all over the world, Patrick -CEO of Social Seeder- shares the insights on how to successfully run such a program. How do you start? What do you need? What are the pitfalls, and most importantly.. What can I expect as a result of running such a program? You will soon find out that the power of your co-workers voice is often underestimated.
Always be curious, never stop learning” is Jonathan’s motto and actually applies to marketing strategies too. Over the years and after a decade in marketing, but also sales and product management, Jonathan has built up a passion for helping marketers leverage digital technology to provide outstanding customer experiences. With his marketing team, he aims at educating and making sure that every marketers become a superhero of activation marketing.
Grow fast by unlocking humans and automate low-value repetitive tasks – the example of Mozzeno and Actito
CEO & Digital Marketing Expert
Gérald Claessens is the founder and CEO of Knewledge, a performance-based digital marketing agency. After graduating from ihecs in 1997, he quickly created Publicityweb, a search engine optimization agency, considered as a pioneer in search marketing in Belgium. In 2000, he wrote a book entitled “Référencer et Promouvoir son Site”. In 2005, he joined Hi-Media Group to integrate the search marketing activities within the advertising network. At the end of 2008, he left Hi-Media Group to participate in two start-up projects in the e-commerce and carpooling fields. He then created Knewledge in 2009, with offices in Luxembourg and Brussels.
Google Analytics 4 : What marketers need to know
As time goes by, browsers are going to block data and some people use extensions that block data. That’s why Google designed GA4 with artificial intelligence (machine learning) to take what can be measured, feed that data to its algorithms, and then build reports that model on your actual users to forecast what the data might be if all user data could be collected. In this session, we will focus on what marketers need to know to be future proof with their tracking.
Digital Unit Team Leader
Thibault Dujardin-Bazier worked several years in creative agencies before switching to NGO’s. He worked for WWF-Belgium as Digital Fundraiser, leading one of the biggest digital fundraising campaign in the country. In 2 days he hired 1,700 new monthly donors for a total of 400,000 Euro on a three year time span.
Now, he is working for Médecins Sans Frontières Belgium, where he leads the Digital Unit with aim to reach the HR, Coms and Fundraising needs of the NGO.
One of his team most significant success being the organisation of the biggest gaming charity event of Belgium. In 2020, the Télévideogames 5 helped raise 120,000 Euro in 30 hours gaming with 40 streamers, with a total audience of 2.3 million users on Twitch.
The power of gaming to change the world
In this session Thibault from MSF Belgium will introduce you to the global gaming community. He’ll tell you who these people are, what channels they’re using and what interests them. He’ll include case studies of some of the biggest charity gaming events in the world and how these have managed to raise millions of dollars.
In 2020, the Télévideogames 5 helped raise 120,000 Euro in 30 hours gaming with 40 streamers, with a total audience of 2.3 million users on Twitch to support Médecins Sans Frontières Belgium missions in Haiti.
You’ll learn what you’d need to do to start from scratch – what resources you’ll need and how to communicate your brand in order to engage gamers.
Head of Digital Marketing
Alexander is on the forefront of the Digital revolution in the Wines & Spirits industry. Originally from Antwerp in Belgium (probably one of the coolest cities in the world), he has now landed in Paris! During his career, he’s always had a passion for brands, but a focus its consumers and their digital habits.
After some time on brand side at Unilever, he started working in digital marketing at Pernod Ricard. Some of their brands you might know are Jameson, Absolut, Havana Club and Chivas. In his current role he’s leading the Digital Marketing team in the EMEA & LATAM region. Working a lot on content & media, optimisation & personalisation through digital.
Why are advertisers in-housing digital content?
Ever since Pernod Ricard, a global wines & spirits giant, jumped on the digital brand wagon, the people working on that transformation have been ever evolving. We started early on with Social, mostly through strong agencies. Once digital media because a science, we realised some of the pieces would be handled better if done by internal people.
Optimisation is key for an efficient campaign on the short term. After a first successful case in Colombia, we saw that internal creative studios reaped quite good results compared to our traditional agencies. The people working on creative assets were closer to the brands’ universe, had a better relationship with the brand managers and over the longer term, the cost was much easier to manage.
E-commerce & Marketing director
Geoffrey is a highly motivated professional that has a solution driven independant working style. He is able to work in international and challenging environments where flexibility is a key asset.
Has build experiences in a multitude of sectors and competencies through different projects performed for Deloitte.
How to develop internationally through an omnipresent strategy
How Paprika successfully developed as an international retailer active in more than 13 countries and with more than 50% of its turnover realized abroad, by being present on multiple sales channels both physical and digital.
Country Digital Manager
Bram Vromans has a broad experience in project, portfolio & digital management in the telecom, energy & retail sector. He is an experienced people manager with 15 years of experience, combining his work in the private sector with a teaching assignment at the KU Leuven and a mentorship for several start-ups. As an experienced & pragmatic digital manager, Bram has been leading change and transformation programs as well as optimizing processes in different organizations. Moreover, he has been supporting commercial managements team on e-commerce and self service platforms. Currently, Bram is working as Country Digital Manager at IKEA Belgium. He takes full responsibility for the digital agenda of the country and leads the digital team to ensure that the organization is ready to provide the best customer journey possible, in line with IKEA’s global strategy & digital solutions.
IKEA QueueR: Turn Queuing into an Opportunity
COVID-19 created a new reality at the entrance of our stores: a queue to enter. What if we could have customers inform other customers on the actual waiting times?
By scanning QR codes in the entrance queue, the visitor immediately sees how long he will have to wait to enter the store. The information is updated in real time and communicated on IKEA.be.
To encourage customers to scan as many QR codes as possible, there is also something in it for them. Each scan triggers a game and offers the customers a chance to win a prize: the possibility to skip the entire queue. Once the customer has scanned, they enter the digital IKEA world and can even start preparing its in-store journey.
Head of E-commerce
Louis is a born Digital Marketer. After more than a year in the marketing team of Newpharma, Louis gained various experiences in the field of Digital Marketing and e-commerce before joining Little Guest, a collection of luxury hotels for families, in January 2019. Since then, Louis has been helping the belgian start-up to grow from 10 to 40 employees. He is now in charge of the e-commerce department.
“How to use an SEM strategy to grow as a start-up?” – Little Guest business case
Discover the story of Little Guest, the first collection of Luxury hotels for families and its Search Engine strategy.
In this presentation, you will learn how a startup that came into existence 4 years ago with no traffic, no budget and a great concept is now reaching 100k monthly visitors and a monthly turnover of 1,5M€ using predominantly SEO and SEA.
Account & Production Manager
Nicolas is Account & Production Manager at 87seconds since 2016. He manages commercial teams and key client accounts thanks to his capacity to understand their needs and his strong skills in production. In his free time, he’s part of a semipro theater company from acting, dancing, singing to… creating videos.
Marketing Automation Expert
“If you want to go faster, walk alone. If you want to get further, go together.” Alejandro is Marketing Inbound and an Automation expert. “Inbound” refers to the need of having a consistent and coherent message across the different channels, specially for the digital ones. The “Automation” skill is a particularly convenient one in order to manage all of the different marketing touchpoints, combining a CMS-ownership together with a good expertise of a CRM treatment. For the last years he has been at Sodexo Pass Belgium, working shoulder to shoulder with an incredible team, and trying to bring a better quality of life for every customer of us.
6 Automation ideas and 1 key step to achieve your goals
Marketing Automation is a hard nut to crack. “A button is pushed, and it is done”, I heard sometimes. Nevertheless, this is a misled concept of automation. What automation means is that we can use scalable processes to (exponentially) improve our manual day-to-day work. And, in order to achieve that, at Marketing we have to identify a various range of techniques and tools that we can start working on. I made a selection of “6+1” of those techniques that can nowadays be applied through any kind of automation tool of the market. For our information, my case is build in a HubSpot environment, but it can be replicated anywhere and by anybody. The key is that you can find, among those “6+1”, the ones that better will adapt to your team, your processes and your business needs.
CEO & Co-founder
William Detry is the CEO & co-founder of Compliment, a DNVB offering daily personalised vitamins. After a first entrepreneurial success story in the parking industry with Sharemypark (Airbnb of Parking sold in 2018), William launched Compliment in 2019. William has a strong passion for consumer brands and always had a CMO/growth role in his different experiences.
How to scale your startup through paid acquisition channels
William Detry, co-founder of Compliment.me (personalized vitamin packs) will explain the strategy they used to scale their business through paid channels and how to prioritize them
Alexander Carpentier started his career in management consulting, building up valuable experience in organization-wide transformations, process optimization & team management. Boosted by the shifting digital landscape he observed with clients, he joined data tech startup Twintag in its quest to unlock the digital soul inside of every physical product. Twintag’s product-led communication platform allows to easily augment a physical product with a ‘twintag’ and fundamentally change its user experience. It turns your product into your best communication channel. Twintag is headquartered in Belgium and operates teams in India and the USA. Next to being Twintag’s CEO, Alexander is a proud dad of three and passionate music aficionado.
To encourage customers to scan as many QR codes as possible, there is also something in it for them. Each scan triggers a game and offers the customers a chance to win a prize: the possibility to skip the entire queue. Once the customer has scanned, they enter the digital IKEA world and can even start preparing their in-store journey.
Youssef El Hamouchi
Strategy & Marketing Director Benelux
Youssef is the marketing and strategy director of Edenred for Belgium and Luxemburg. Within the Edenred group he has led the digital evolution of Ticket Restaurant in Belgium and in France. Since 4 years he conducted a deep review of the digital ecosystem and product offering.
Digital marketing in a B2B context
Social media, programmatic, content strategy… how are all this basic digital concepts applied in a B2B context.
Digital Transformation Expert
Passionate about the digital transformation of public services in Europe, Benoît has a particular expertise in employment and training. He is also attentive to the impact of this transformation on the legal and regulatory framework. He was born in June 1987 and hold a degree in digital government transformation from the Harvard Kennedy School. Today, he is in charge of the digital transformation of Actiris (the public employment service of the Brussels Region). He has initiated and coordinated various projects leading to services that are better oriented towards our users and that better take into account the contribution of data.
Digital Transformation in Government : the Actiris case
Let’s uberize the state before anyone else does” said Bertholet and Létourneau in 2017. What is really going on? It is impossible and ridiculous to compare a public service to Google or Amazon. Indeed 99% of companies die after a certain time. The state is still there, with all its legacy. However, the digital age offers real opportunities for transformation for better service to citizens and businesses. But we still need to be able to seize them. See how we try at Actiris.
Sr. Global Brand Manager
Dominic Tremblay is a global brand strategist working for ING Group since 2016. Originally from Canada, he has experience working with international corporates and non-profit organisations in sales, marketing, and branding. Dominic is passionate about bringing brands to life throughout all consumer channels using digital solutions. In his current role, Dominic has been part of the team responsible for ING’s digital brand transformation leading to the introduction of their first global tagline ‘do your thing’ and the refreshed employer branding campaign ‘agree/disagree’. He has an eye for putting the consumers at the centre of all of his work and uses his love for gaming as a way to put a twist on the traditional.
Paloma defends gender diversity and women’s empowerment to invest through Rating of financial services from the point of view of women as the cofounder of WEINvest .
She is a respected Corporate Affairs practitioner having worked in major international companies like PayPal, LVMH, McDonald’s, LIME. She is Currently the VP strategy at Euros/Agency Group working on ESG investment, brand sustainability. Paloma is a lawyer with postgraduate studies in economics, digital and history.
Paloma continues to be engaged in the economy of tomorrow as a seed capital investor on development of inclusive business models, such as Freeda Media or Plume
Juliette Malherbe holds a degree in Business Administration from Louvain School of Management
She joined Orange Belgium in 2015. After working in the marketing team, she joined the innovation team where she is managing Orange Fab, the startup accelerator as well as the Innovation Employee Program. She is passionate by Open Innovation and Corporate Venturing. Her main mission is to bring an entrepreneurial spirit into a corporate in order to reach strategic objectives.
Grow your business through 5G and Corporate Venturing
At Orange, we open the innovation through internal and external partnerships.In this talk, we will explain how we create successful partnerships with start-ups and corporates in order to create new usecases around 5G for B2B and B2C market.
Innovation Project Manager & Coach
Abbas joined the SNCB Innovation Lab at the end of March 2021. He fulfils two roles, one as an innovation project manager and the other as an innovation coach. For both roles, his passion for human-centered methods and new technologies help him to meet the challenges.
The Innovation Program supports SNCB towards an innovative, futureproof and sustainable mobility provider. Solving customer needs by realizing proof of concepts, introducing an open innovation culture and new technologies in the company. Always with the aim of a better customer experience.
The presentation will also cover the seamless ticketing, a technology that allows hassle-free travelling and billing based on the customers GPS-data. The user checks in and checks out when travelling and is billed automatically for his travel.
Data Process Officer
As a member of the Office of D&A Rick Meynen is a key player in this shift toward a more insight driven (since data is a commodity not an end by itself) organization. Among his many responsibilities is also the management of the Muntstroom Living Lab in Brussels that aims to measure people flow.
CEO and founder StarTalers and Capitana.app
Gaëlle is the CEO and founder of StarTalers, a fintech company that has developed a sustainable investing platform capitana.app as well as a monthly newsletter on investing and sustainable finance. One of StarTalers mission is to be women’s BFF – best financial friend – to empower women to take ownership of their financial future and invest with purpose. She is belgo-luxembourgish and lives in Luxembourg with her husband and their 2 daughters. Best way to reach her is through Linkedin
Xavier holds a Master in Law from UCL. After working more than 10 years in digital advertising, he co-founded mozzeno with his partner Frédéric Dujeux.
Founded in 2018, BeInfluence has become one of the leading influencer marketing agencies in Europe. With over 7.000 content creators in its community and 250+ campaigns created and managed across 12 countries for its world-class clients.
Thomas is one of BeInfluence’s two co-founders. Coming from Solvay, he’s the agency’s Chief Creative Officer. He overviews BeInfluence’s creative strategies, business development and its BeGood program.”
Digital Advertising Lead
Mathilde Gerard started her career in Digital Marketing working for several Advertising agencies where she first operated as Social Media Paid Expert and Digital Buyer. Strong believer of the impact of Influencer Marketing within a global media strategy, she builds long term relationships with influencers while working at Warner Music as Digital Marketing Manager. Most recently, she started working at Lolaliza first as Digital Advertising Lead and currently as Digital Marketing Coordinator (ad interim) to help build a strong brand strategy on Social Media. This new challenge allows her to experience a perfect mix between paid and content strategies.