Program of the day

UX

"Design isn't just about looks and style. Design is how it works." Steve Jobs was convinced about it: UX-Design is first and foremost about improving user experience. The better user experience you have, the more value you create! Value that ultimately will impact your business. But you may wonder: how to get started? What strategy to adopt? Which actions to take first? UX-Design is on the rise but its concepts and applications sometimes remain unclear. Yann Cadoret, co-founder and CEO of UX-Republic (a SMILE group company) will give you the keys to make UX-Design an essential tool in the success of your digital strategy!

▪ UX-Design toolbox

▪ Design sprints

▪ User tests

▪ Design thinking methodology

How the new Odoo V15 will help our customers in their digital transformation.

E-commerce & Digital Marketing

Are you an entrepreneur, start-up, scale-up, small, medium or large company based in Brussels? Hub.brussels, the Brussels Agency for Business Support, offers you a wide range of free advice, services and tools to help your project be successful!

During this presentation, our expert goes through the most common made e-commerce and digital marketing mistakes, how you can learn from them and do better.

You’ll find out how to differentiate yourself and improve your online business in terms of sales & marketing.

Nowadays, we often hear about accessibility without really knowing what it means to be accessible, what it means to be disabled, who is concerned and why we should care.

Unfortunately, most websites and mobile apps are not accessible. But being accessible is not as hard as you think. Let’s see how we can solve this by following some good practices!

Expect a non-technical presentation.

Innovation

The Innovation Program supports SNCB towards an innovative, futureproof and sustainable mobility provider. Solving customer needs by realizing proof of concepts, introducing an open innovation culture and new technologies in the company. Always with the aim of a better customer experience. The presentation will also cover the seamless ticketing, a technology that allows hassle-free travelling and billing based on the customers GPS-data. The user checks in and checks out when travelling and is billed automatically for his travel.

E-commerce 

Jonas will deep dive into how Colruyt uses personalization powered by Froomle in innovative applications on their Dreamland website to create a memorable and efficient customer journey. We will discuss the more general use cases, along with guided gift finding tool "Dreambuddy" and how our drive to beat Google's recommender system helped increase Dreamlands key KPIs.

Lead Generation is one of the primary deciding factors in whether a product/service can succeed in a shifting market or merely get off the ground. It is essential to garner interest or attention in your company or product and increase the perceived value of your products and services. Accordingly, generating a consistent and sufficient amount of high-quality leads should be at the top of your priority list. To achieve this goal, you need a solid lead generation strategy that drives interest in your brand. If you're looking for ways to improve your lead generation efforts, you've come to the right place. During the session, you will learn many tips and tricks to help you get the most out of your digital strategy. Samar will share some successful and effective lead generation strategies that eTeamsys uses to build strong lead generation strategies and increase the sales potential of its clients.

Digital Transformation

Ever since Pernod Ricard, a global wines & spirits giant, jumped on the digital brand wagon, the people working on that transformation have been ever evolving. We started early on with Social, mostly through strong agencies. Once digital media because a science, we realised some of the pieces would be handled better if done by internal people. Optimisation is key for an efficient campaign on the short term. After a first successful case in Colombia, we saw that internal creative studios reaped quite good results compared to our traditional agencies. The people working on creative assets were closer to the brands’ universe, had a better relationship with the brand managers and over the longer term, the cost was much easier to manage.

Innovation

How do you keep up with work in a digital age? New challenges require new approaches! Discover 3 ready-to-use solutions during this StepStone presentation. Because YOU HAVE THE POWER, whether you are on the team, or running the team.

Women Entrepreneurship

This session will offer a historical overview of the neutrality of technology when it comes to gender, specifically to women. We’ve been talking about gender bias in algorithms, data and all technologies for years. How far have we come and what comes next?

Social Media

Influencer marketing has become a multi-billion dollar industry in just a few years. It was challenged by the game-changing 2020, it welcomed new social formats in 2021 and it will continue to offer opportunities in 2022. With concrete examples of brand campaigns (Colgate, Mondelez, L’Oreal, etc), we will discuss the 2022 mindset, challenges, tech platforms, and trends that can generate success: from Short Videos and Posts amplification to Twitch and Live Shopping.

Marketing Automation

Always be curious, never stop learning” is Jonathan’s motto and actually applies to marketing strategies too. Over the years and after a decade in marketing, but also sales and product management, Jonathan has built up a passion for helping marketers leverage digital technology to provide outstanding customer experiences. With his marketing team, he aims at educating and making sure that every marketers become a superhero of activation marketing.

•How snackable videos are replacing posts to engage with your audience

•How brands are using short format videos to drive new trends? The example of McCain

•How influencers are using them the format to create debates.

Innovation

Covid19 had a big impact on our society and it changed the world of business forever.

In this presentation, Tom will zoom in on the implications for your Innovation practice.

What are the ‘new’ needs of consumers and what is it that your customers find more important than ever?

You will learn how to future proof your business model and your product/service, in line with the latest expectations of your target group!

Innovation

Today data-driven and AI innovation is transforming industries of all kind including the healthcare sector. New uses of technology and new business models are bursting out at breakneck speed. In this talk, we will focus on opportunities Data & AI technologies bring and we address the role Data & AI can play in digital transformation. This will be supported by several industrial examples including services and marketing.

Digital Marketing

In today’s ‘fake news’ culture, consumers are having more and more trouble identifying whom and what to trust. As a result, people's decisions and behavior have been impacted, thus becoming more careful in their online behaviour. Therefore, it’s more important than ever for businesses to build a strong online reputation. In this presentation, Olivier-César De Clercq will guide you through how businesses can use reviews to strengthen their reputation online. He will also share practical advice on how marketers can use the voice of their customers in their marketing campaigns to improve their ROI.

Digital Transformation / Customer relations

The current evolution of businesses towards more data driven approaches has lots of advantages, but also presents challenges with the loss of personal contact and communication. Google, chatbots, Covid etc. has made us more ready for online interaction, but in many industries, we still need the personal touch to distinct ourselves from competitors and keep customers happy and loyal. During this keynote you will find out that digitalization should not be seen as the opposite of personal interaction but can support the good relations to customers by handling and presenting data efficiently in the right situations.

Digital Marketing

Get a clear view on the actual consequences for digital advertisers and turn the loss of data into an advantage. Interested in a sound set of tips and tricks for short and long term future-proof online advertising solutions? Then join our session at Digital First, straight from Universem’s Head of Advertising!

Digital Marketing

William Detry, co-founder of Compliment.me (personalized vitamin packs) will explain the strategy they used to scale their business through paid channels and how to prioritize them.

AI / Marketing Automation

It’s not a secret that consumers today expect relevant communications and cohesive experiences from brands. Engaging customers across their favorite channel, sending personalized offers at the right moment or finding the best suitable segment to send a specific communication to: AI allows marketers to automate decisions which could not be automated before to build strong and long-lasting relationships with their consumers with limited manual intervention.

Please join us and discover how to improve your omnichannel marketing automation strategy using data and AI.

Key topics:

•Next Generation of Marketing Automation tools

•Concrete cases of the use of AI in marketing campaign

•How to get started with AI in marketing

In today’s disruptive era, digital transformation is a new business reality. It is of the utmost importance to be agile, efficient, and speedy in delivering inventive business solutions using information technology. It helps you support new market demands and outpace your competition.  In this session you will learn why cloud computing is key to digital innovation and how Proximus Cloud Fusion gives you peace-of-mind.

E-commerce, drive-to-store, B2B/B2C lead generation… Advertising strategies on social networks are carried out too often blindly. Find out how to assess the profitability of your e-commerce, track the turnover generated in your physical stores and get more qualified leads through your social ads.

Entrepreneurship

BeAngels is the leading business angel ecosystem in Belgium. Its mission is to provide through its members business support and early-stage financing to innovative companies.

Digital Marketing

Little Guest business case: Discover the story of Little Guest, the first collection of Luxury hotels for families and its Search Engine strategy. In this presentation, you will learn how a startup that came into existence 4 years ago with no traffic, no budget and a great concept is now reaching 100k monthly visitors and a monthly turnover of 1,5M€ using predominantly SEO and SEA.

Digital Marketing

Which AB tests should you really conduct on your subject lines? How do you determine the ideal frequency for your target audience? Why should you look beyond your open rate? Is it useful for you to clear out sleeping contacts? In this presentation Michelle will go beyond best practices to give you more insight in everything that happens around your e-mail.

Social Media

Marketing influence evolves, brands evolve, GreyGold allows brands wishing to make marketing influence with a target +50 to do so with the greatest elegance and the best talents and opinion leaders

Digital Marketing

Discover how we connect people and brands in a meaningful way, at any time, any where and on any platform, understanding social behaviors and use key cultural insights to create content that makes people feel.

Digital Marketing

Ad blockers, privacy regulations, cookieless browsers, … Digital marketing is facing drastic changes. Do we go back to traditional ways of marketing or is this the beginning of a new, more sustainable era? Let’s take a look at the state of digital marketing and what strategies can be applied to prepare for the future.

Innovation 

At Orange, we open the innovation through internal and external partnerships.In this talk, we will explain how we create successful partnerships with start-ups and corporates in order to create new usecases around 5G for B2B and B2C market.

Marketing Automation

The last few years marketing automation has been massively implemented within a wide range of companies. This delivered better customer experiences, real-time communication & solid results. But within companies that adopted marketing automation, there are still big differences in the level of maturity. How come that some brands are standing out, whilst others are struggling with the basics? In this session you will learn hands-on tools & strategic insights from brands that have took their marketing automation to the next level.

E-commerce / Social Media

The Covid pandemic has profoundly changed our consumption patterns. In 2021, customers don’t find product anymore, the products find customers and social networks have a key role in that process. During this session, we will see:

•Why social networks are a conversion engine for e-commerce

•How to structure your approach to maximize your returns on investment

•Very concrete examples of successful campaigns.

Digital Marketing

As time goes by, browsers are going to block data and some people use extensions that block data. That's why Google designed GA4 with artificial intelligence (machine learning) to take what can be measured, feed that data to its algorithms, and then build reports that model on your actual users to forecast what the data might be if all user data could be collected. In this session, we will focus on what marketers need to know to be future proof with their tracking.

Digital Marketing

Today , record labels and artists face other challenges than before. Charlotte experienced this change over the last 10 years while working at one of the 3 remaining major labels, Warner Music. In this presentation she talks about the impact of changing consumption habits and data on the way we promote and market our artists today. She walks you through some recent cases that were set up by the team at Warner Music Belgium. Do not come to this presentation if you hate loud music.

Women entrepreneurship / Innovation

In 2020, applicants with a foreign-sounding name are 30% less likely to be invited to a job interview. On the entrepreneurial side, the most precarious municipalities of the Brussels-Capital Region have also the lowest rate of women entrepreneurs. Discover how technologies can be leveraged to increase the accessibility and the inclusivity of the labour market.

Digital Marketing

A lot of organisations are finally accepting that cookie based measurement and attribution is heavily flawed, but don’t see an alternative.  In this session we’ll explain why predictive measurement is key, and what the steps are that you need to take to make this work.

Digital Marketing

How Paprika successfully developed as an international retailer active in more than 13 countries and with more than 50% of its turnover realized abroad, by being present on multiple sales channels both physical and digital.

Marketing Automation / Digital Transformation

Digitalization is key for organizations worldwide but what we currently see is that not every initiative is as successful. In this session Jesper will show and talk about why all those random acts of automation will not result in achieving your goal of true business transformation. What do you need to be capable of achieving that goal? Intelligent Automation is now within reach for everyone, but how to start?

Digital Marketing

COVID-19 created a new reality at the entrance of our stores: a queue to enter. What if we could have customers inform other customers on the actual waiting times? By scanning QR codes in the entrance queue, the visitor immediately sees how long he will have to wait to enter the store. The information is updated in real time and communicated on IKEA.be. To encourage customers to scan as many QR codes as possible, there is also something in it for them. Each scan triggers a game and offers the customers a chance to win a prize: the possibility to skip the entire queue. Once the customer has scanned, they enter the digital IKEA world and can even start preparing its in-store journey.

Accessibility is more in the picture than it has ever been. From lawsuits, brands that get tarnished due to inaccessible products, to new laws. Despite all this attention, accessibility still seems to be on the back burner for a lot of companies. 

Find out how your company could benefit from creating accessible products and get some tips to start on your journey to a better, more accessible world! 

Social Media

With more than 7 years of experience in building employee advocacy programs all over the world, Patrick -CEO of Social Seeder- shares the insights on how to successfully run such a program. How do you start? What do you need? What are the pitfalls, and most importantly... What can I expect as a result of running such a program? You will soon find out that the power of your co-workers voice is often underestimated.

Lowie Defour, Account Executive of Teamleader Orbit, presents what we - at Teamleader - have identified as the 5 pillars of Agency Value: customer growth, operational excellence, employee management, centralised analytics and revenue management.

Contextual, relevant, and real-time personalization is the key to driving customer lifetime value and revenue. While “personalization” may seem like an overused term we all know, it is not just about tailoring a communication to a customer right when they are in the market to buy something. Personalization is about using the data you have to better predict your customer’s wants and needs, and engage them on a 1:1 level before, during, after, and well beyond their purchase.

In this presentation, you’ll hear from Cristelle Delaporte as she discusses how SAP Emarsys Customer Engagement helps B2C/D2C retail and e-commerce companies accelerate their business outcomes by delivering true 1:1 personalized omnichannel experiences and improve time to value with built-in analytics and Artificial Intelligence.

Data

Via several practical examples we explore how data is becoming more and more central to the operations and strategies at public transport operator STIB-MIVB. We look how the data & analytics team took a pro-active stance to inspire a culture of data & analytics that is now slowly gaining more and more momentum within the company.

Social Media

In this session Thibault from MSF Belgium will introduce you to the global gaming community. He’ll tell you who these people are, what channels they’re using and what interests them. He’ll include case studies of some of the biggest charity gaming events in the world and how these have managed to raise millions of dollars.

In 2020, the Télévideogames 5 helped raise 120,000 Euro in 30 hours gaming with 40 streamers, with a total audience of 2.3 million users on Twitch to support Médecins Sans Frontières Belgium missions in Haiti. You’ll learn what you’d need to do to start from scratch – what resources you’ll need and how to communicate your brand in order to engage gamers.

How do you become truly data-driven as an organisation? And how can you successfully innovate and achieve digital transformation in your business? In this session, you'll learn about the power of Cloud and the endless possibilities that AI & ML technologies unlock to drive your business forward. Based on examples out of more than a decade of experience at companies of all sizes and in all industries, Jeremy will show you what successful digital transformation with Cloud means in practice.

Marketing Automation

Marketing Automation is a hard nut to crack. “A button is pushed, and it is done”, I heard sometimes. Nevertheless, this is a misled concept of automation. What automation means is that we can use scalable processes to (exponentially) improve our manual day-to-day work. And, in order to achieve that, at Marketing we have to identify a various range of techniques and tools that we can start working on. I made a selection of “6+1” of those techniques that can nowadays be applied through any kind of automation tool of the market. For our information, my case is build in a HubSpot environment, but it can be replicated anywhere and by anybody. The key is that you can find, among those “6+1”, the ones that better will adapt to your team, your processes and your business needs.

Digital Transformation

The wholesale and retail sectors have evolved rapidly and the past 5 years. At Noukie’s we decided to invest in e-commerce very early, as well as in the digitalization of our communication and distribution channels. Transforming the way we do business helped us survive the COVID-crisis, and put us in a good spot for the future.

Innovation

In a changing world private cloud on-premises is and will stay a relevant part of your ICT landscape.

Let us give you a small insight in how to do this the smart way, to ensure a bright future.

We will explain the why it will remain important, answer the how to do it and the attention points to be aware of.

Innovation

The shortage of certain profiles is causing real tension on the labour market. Companies that are not able to adapt will find it difficult to attract and renew their staff. The aim of this talk is to give you some guidance on how to deal with these recruitment issues.

Social media, programmatic, content strategy… how are all this basic digital concepts applied in a B2B context.

Social Media

In this talk, Annelien and Mathilde will tell you all about influencer marketing and strategies, how to strengthen your brand story by the use of User-Generated content and how both can help you build actual ambassadors for your brand!