Program 2022

Discover all the conferences

Filtres
From 10:00 to 10:30

Access to internationalisation & Innovation services and to EU funding for R&I for digital & digital-related players

Hands-on information and practical examples on how digital players can become even more competitive and innovative engaging in selected collaborations abroad.
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HUB.BRUSSELS
Barbara Andreani
HUB.BRUSSELS
Ji-Hyeon Kim Vanguers
From 10:00 to 10:30

B2B Marketers: We get you

In this keynote Marcel Molenaar will share the power of B2B Marketing on LinkedIn en what it can mean for brands who are looking to reach, attract, engage and convert audiences.
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LINKEDIN
Marcel Molenaar
From 10:00 to 10:25

How does Di survive in a fast changing digital world?

During Covid, when Di's stores were closed we realised that we were in the middle of a digital acceleration process that made us rethink the way we worked as a physical store by offering more and more digital services for our customers and rethinking the way to interreact with them. It’s even more important today as retail is facing more elements of complexity due to material shortages, booming energy prices, intense e-commerce competition... On top of that, digital transformation is only growing faster, we see new platforms emerging, new algorithms… As a marketer, how do you cope with such changes, how to adapt while remaining productive and creative? How is Di itself coping with these transformations and preparing for a stronger digital future?  
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DI
Zineb Mrini
From 10:00 to 10:25

Digital transformation in logistics

Digitization has significantly transformed customer expectations towards logistical companies. There is a higher demand for flexibility and convenience. In a very competitive market bpost is embracing this digital transformation in order to elevate it’s customer experience.
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BPOST
Erica Verzelen
From 10:00 to 10:25

How to tackle (sk)influencer marketing as a beauty brand

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CAUDALIE
Paulien Putman
From 10:00 to 10:25

Inspiring a Data Culture at STIB-MIVB

We look at how STIB-MIVB is creating a data culture through change management and community building, through the lens of the Data & Analytics team and the various projects being done both internally and for the customers using our network.
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STIB-MIVB
Rob Roemers
From 10:30 to 10:55

Startup Lab pitch

3 Belgian startups will present themselves during a 7 minute pitch. Will they be convincing?
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SEMACTIC
Céline Naveau
LEADIX
Alex Schouleur
NOWA MARKET
Ophélie Defourt
From 10:30 to 10:55

Accessibility: what’s in it for you?

Accessibility is more in the picture than it has ever been. From lawsuits, brands that get tarnished due to inaccessible products, to new laws. Despite all this attention, accessibility still seems to be on the back burner for a lot of companies.

Find out how your company could benefit from creating accessible products and get some tips to start on your journey to a better, more accessible world!

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HUMIX
Jan Boeckx
From 10:30 to 11:00

RTBF x Botify – Leveraging organic search to drive competitive differentiation and stand out in search

At a time when companies are trying to lower their cost of acquisitions and be less dependent on paid strategiesMorgan Fauvel, Head of SEO, RTBF & Guillaume Giudicelli, Sales Director, Botify, will share why building a robust Organic Search strategy is essential, especially now. They will give you the tools and Best Practices to find out how to win at SEO in a very competitive environment and how the automation of SEO can help you boost your visibility online and thus grow your revenue.
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BOTIFY
Guillaume Giudicelli
RTBF
Morgan Fauvel
From 10:30 to 10:55

Delhaize Delivery+ : understanding customer behaviours when launching a subscription model

In May 2022, Delhaize was the first Belgian grocery retailer to launch an e-commerce subscription model. Subscription models are a great way to drive online ordering frequency, a KPI on which the Belgian consumer scores particularly bad compared to his European counterparts. But there are also some significant risks involved, especially when it comes to profitability. If you want to find out more about how Delhaize is meeting these challenges, you are more than welcome to attend!
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DELHAIZE
Frederik Van Baelen
From 10:30 to 10:55

« … And they lived happily ever after 🤝 »

Don't think of us as competitors, join forces! The success of a cross-media strategy is based on the complementarity of the different media used, and allows the campaign to gain momentum. Furthermore, cross-media ensures repeated exposure to the same message, but not repeatedly. The combination of online and offline marketing strategies thus seems to be the perfect combination for companies.
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EFLUENZ
Yasmin Vantuykom
From 10:30 to 10:55

E-commerce & Big Data. Dé onderscheidende succesformule voor jouw online marketing strategie

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MVH MEDIA
Mark van Hattum
From 11:00 to 11:25

From Frichti to eFarmz

From Frichti to eFarmz: in the post-covid context, the experience of food-tech through the building and stabilization of B2B teams in different types of companies
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EFARMZ
Quentin Mayot
From 11:00 to 11:30

Isabelle Grippa and conversation with Women In Tech

“Diversity - Sustainability - Digitalization in women's entrepreneurship “
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TRIANON SCIENTIFIC COMMUNICATION
Dr. Audrey-Flore Ngomsik
BLOOMERIA
Laurie Delmer
From 11:00 to 11:25

The 5 pillars of a successful service company

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TEAMLEADER
Corentin Gastel
From 11:00 to 11:25

Metaverse and the future of Education

IE University launched the Metaverse Center, the first global research and innovation center on the metaverse. Labs and projects within the center will accelerate highly-impact research with a focus on technical, behavioral, and policy-oriented aspects of metaverse. The new center will work in collaboration with top global universities, partner companies, entrepreneurs, industry leaders, and government institutions. In this Session, we will focus on the potential benefits and threats of the Metaverse, while at the same time using examples of what these would entail for the future of immersive experiences in the Education and Retail sector.
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IE University
Germán Vivas Llamozas
From 11:00 to 11:25

Danio: game on!

Ever wondered how a dairy brand can enter the gaming territory and actually create impact? What do Twitch and TikTok have in common? How to bring a digital activation to real-life @Antwerp Central station? Come over to find out this and much more during the Danio: game on! Showcase.
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DANONE
Alexandra Illiashova
DANONE
Marie Ong
From 11:00 to 11:25

Does technology finally bridge the gap between brands and customer expectations ?

The MarTech landscape has been continuously evolving into the mosaic we all know it to be today. With more than 8000 tools, the challenge for marketers no longer resides in making the right choice of stack to increase automation and better engage with consumers. It is rather about learning to navigate the different categories, in an attempt to find that one tool that answers your needs (and for that we wish you a good luck – you will need it!). Just like you, Actito has been navigating this space for the past 20 years. However, we’ve realised early on that answering your needs shouldn’t be about trying to fit into a category. Therefore, we decided to create one, and that’s how “Customer Activation” came to be. With an ever-evolving and fast-moving landscape, we chose to always stay customer-centric. When faced with difficult choices, between becoming data-driven or staying sales-focused, amongst the buzzwords and the hype phenomenon, CDPs and Marketing Automation, we chose to centre it back to your reason of existence: your customers. Find out more about how you can achieve that, whilst still increasing your automation capabilities and improving your targeted marketing actions, through real clients’ success stories.
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ACTITO
Jonathan Wuurman
From 11:30 to 11:55

Startup Lab pitch

3 Belgian startups will present themselves during a 7 minute pitch. Will they be convincing?
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SWAVE
Jencey Provoost
WE TIME
Marloes Decraemer
CAMPFIRE
Alexis Safarikas
From 11:30 to 12:00

How to win and retain customers in the age of the individual

In its latest research “Make It Personal” Adobe asked over 6,000 people across Europe for their opinions on generational labels, their usefulness and relevance, and the impact this has on the brands they choose to buy from. One key takeaway was clear: people expect brands to see them for the unique individual they are today. In this session, we’ll explore: - What brands can do to meet and exceed these increasingly complex customer expectations. - How to empower your teams to treat each and every customer with the empathy they deserve, seeing and understanding them for the unique person they are now. - Best practices of how brands across Europe are already rising to this new challenge and how this strategy turns into results.
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ADOBE
Jamie Brighton
From 11:30 to 11:55

Marketing in Asia vs Europe: Learnings & Differences

Marketing in Asia vs Europe: Learnings & Differences Is modern day marketing radically different in Asia than Europe? In this session, Jonathan shares his experience of marketing a fast-growing FinTech in Malaysia & Singapore and how it transformed his vision of the function: from irreconcilable differences to learnings that transcends geography.
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MONIZZE
Jonathan Nyst
From 11:30 to 11:55

Build brand trust and up your conversions with user generated content.

Always wanted to learn what user generated content is? And how you can fully utilize it? Grab this opportunity to learn 5 easy ways to fully maximize your user generated content.
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TRUSTPILOT
Olivier-César de Clercq
From 11:30 to 11:55

Stop running ineffective social media ads

Being able to create campaign freely and promote your message without any limit or channel restriction is a blessing for every advertiser. However, even with all this freedom, your campaigns keep showing very high costs per results? From visual approach to audience building, discover everything you need to create relevant social media campaigns.
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BRAND NEW DAY
Donovan Bellens
BRAND NEW DAY
Sabina Gishvarova
From 11:30 to 11:55

Move to a Digital Retail Company

For several years, Carrefour Belgium invested in data and AI technologies to personalize communication with its customers. Define the most interesting offers for our customers, define the best channel of communication, determine the good moment,... are the main challenges that the AI solutions we have tried to solve. It is also important to innovate and try new technologies to identify potential attractiveness (e.g Metaverse, Carrefour Flash, ...).
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CARREFOUR
Gregory Pierquin
From 12:00 to 12:25

Increased competitiveness and reduced environmental footprint thanks to Sustainable IT

Digital transformation is a priority for many organisations and is a crucial element of the energy transition. However, its negative environmental impact is severely underestimated and can negate other efforts to reduce the carbon footprint. Digital technology can also become a source of exclusion. Understanding, controlling and reducing the environmental and social impacts of a company’s digital services therefore becomes an essential part of its CSR strategy. The icing on the cake is that adopting Sustainable IT can help reduce costs and give a significant competitive advantage! For administrations and public services, it is also a guarantee of accessibility and inclusiveness to better serve citizens. But how to implement it in practice? Our panel of expert speakers will briefly introduce you to Sustainable IT and the key challenges, before providing practical actions to implement in your organisation, whatever its size or field. Showcases: kick-start your Sustainable IT initiative with ISIT-BE asbl-vzw, discover how you can act responsibly at the hardware level and give a 2nd life to your smartphones and tablets with aSmartWorld, dive further into software efficiency to leverage benefits of eco-design to manage digital services with Aeonics.
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Belgian Institute for Sustainable IT
Olivier Vergeynst
AEONICS
Simon Uyttendaele
ASMARTWORLD
Geoffroy Van Humbeeck
From 12:00 to 12:30

Impact Transformation – The search for the New Equilibrium

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SCOPERNIA
Jo Caudron
From 12:00 to 12:25

Adapting to change in marketing

Embracing change is an essential part of performance marketing success. Liam will talk through the importance of an evolving performance strategy and choosing when to adapt your marketing approach based on his experience at Uber.
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UBER
Liam Branaghan
From 12:00 to 12:25

Why liquidity should be the #1 focus of your marketplace

In a two-sided marketplace like Airbnb, Blablacar or...Ring Twice (of course), managing a good balance between supply and demand is key. How to reach it? Where to start? Why? And of course, how to measure it? Those are examples of questions that will be answered during this presentation based on real experiences
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RING TWICE
Jonathan Schockaert
From 12:00 to 12:25

TikTok Ads : How to create successful campaigns

In 2022, TikTok is the go-to social network with around 25 million users in Belgium and France. During this session, discover TikTok’s advertising features as well as the latest trends and get back to the office with concrete tips and tricks for impactful campaigns. MKKM is amongst TikTok’ selected agencies for their first awards competition.
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MKKM
Mathieu Hosselet
From 12:00 to 12:25

Maximizing the potential of your business

GfK was founded in 1934, and since then the company has been providing the consumer goods industry with cutting-edge data insights and intelligence to give them a broader understanding of their own business performance compared to that of their market rivals. We know that data has become the new oil, and any business that doesn’t harness the power of its own data to form its decision-making will simply not survive in the new experience economy that we now find ourselves immersed in. GfK has been able to evolve and adapt over the decades because it has always embraced new technologies and change. The launch of gkfnewron in 2020 has really captured the imagination. The platform is designed to revolutionise real-time access to critical knowledge and empowers businesses to make data-driven decisions to grow their brand and fuel their go-to-market strategies.
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GFK
Vanessa Theunissen
From 12:30 to 13:00

Delhaize Delivery+ : understanding customer behaviours when launching a subscription model

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CONTENTSQUARE
Nicolas Bruyns
DELHAIZE
Frederik Van Baelen
From 13:00 to 13:30

The importance of product information, Akeneo PIM in practice, a story from problem to solution

Come and take a look under the hood of a 50.000+ product organisation and how they manage all this product data. We will give you a view inside the PIM implementation journey of Bristol. We’ll talk about the WHY and the HOW and show you how we’ve managed to go from unstructured, incomplete and duplicate data to structured and reusable data all gathered in a single source of truth platform, Akeneo. Besides the + and - of the project, we’ll discuss the impact on the teams, organisation and clients.
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AKENEO I TAKE THE LEAD
Glenn Billiau
EURO SHOE GROUP
Noana Giambra
From 13:00 to 13:25

The new digital edge: the answer to your digital transformation

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BIZZPRO
Gert Uvin
From 13:00 to 13:25

The importance of Clarity Marketing

The famous writer and lecturer Yuval Noah Harari has often claimed that in our flooded world of digital information, “clarity is power”. The aim of this presentation will be to tackle the different concepts and dynamics involved in clarity marketing and why it is increasingly becoming a necessity for businesses to adopt such a communication model.
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ORTA
Gauthier Prouvost
From 13:00 to 13:25

Social media revolution for brands : a new world of entertainment and commitment

Not without being interested in it, brands can today be a little lost as to their strategy on social networks, between the need for authenticity, realism and commitment (under penalty of a guaranteed bad buzz for lack of coherence and lies), and the ultimate need of fun and entertainment in the brand - consumers interactions on social media. How, at the same time, to project oneself into the metaverse and into an immaterial world where places are expensive and bad decisions can quickly tarnish the "very real one" image of brands or, on the contrary, produce an unexpected massive positive effect!
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LEADIST
Marion Min
From 13:00 to 13:25

Do you talk hyper-personalization? Let AI help you make the difference

According to Forbes, “personalization has become a ‘basic expectation’ among consumers, they expect brands to remember them”. You can quite easily personalize manually for a small group of people. But how can you scale personalization when you target a larger audience - without also increasing workload? There is no way around AI to do that. Please join us and discover how Selligent Marketing Cloud helps you to respond to the ever-growing need for better cross-channel personalization - with intelligent data processing tools that allow you to build scalable yet highly-personalized customer journeys. Key topics: • Discover AI tools to scale your personalization efforts • Find out how to to go from data to actionable insights • Build AI powered journeys that make you stand out in a crowded inbox - with better segmentation and content personalization
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SELLIGENT
Robin Vermeulen
From 13:00 to 13:25

The 5 tips to launch your Ecommerce and have a strong marketing

The 5 tips to launch your Ecommerce and have a strong marketing
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KAZIDOMI
Tatiana Nossent
From 13:30 to 14:00

Conversation is the next big interface

Searching, browsing, endless clicking. Human-centered digital technologies will put an end to that. Discovery, buying service; it will all happen through a conversational interface – and it is already in your customer’s pocket. Learn in this presentation how your organization can transform with digital technologies that will ‘wow’ your customers. How digital conversations is the new way of engagement and the bridge between humans and technology. Easy for consumers and a necessity for organizations to drive CX and personalization.
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CM.COM
Brian Manusama
From 13:30 to 13:55

Do you prefer your pizza digital or with pineapple?

“I won’t be impressed by digital until I can print my pizza!” this text was written on a tooth bag distributed on Digital First in 2016. It has clearly made an impression on me. But think about it, once you could print your own pizza, what is next?
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DR.OETKER
Ingrid Neven
From 13:30 to 13:55

The evaluation and the future of the media industry

ShowHeroes looks back on the evolution of the media industry and discusses what the future awaits us.
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SHOWHEROES
Erik Dubbeldeman
From 13:30 to 13:55

Why communities matter

The Metaverse has been a hot topic for the last couple of months. One aspect that is often forgotten is the importance of community building within the Metaverse. Junior will take a strategic approach as to how tapping into communities can be a winning formula for your Social Media Strategy.
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COLRUYT GROUP
Junior Malela
From 13:30 to 13:55

Our recipe for SEO success in 2023

Get ahead of the search engine game in 2023 with Hubert de Cartier's tasteful recipe for success.
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UNIVERSEM
Hubert de Cartier
From 13:30 to 13:55

Funding research and innovation opportunities in the Brussels Region

Funding research and innovation opportunities in the Brussels Region Share real-life stories of how public funding helped advance our beneficiaries' pioneering projects and presenting future funding opportunities within the digital Strategic Innovation Domain, aligned with our Regional Innovation Plan 21-27. Innoviris is the public organisation that funds and supports research and innovation in the Brussels-Capital Region, supporting the development of creative solutions today for the region of tomorrow. Our focus lies on cutting-edge research and innovation projects that have the potential to address urban challenges, in areas including mobility, food, and health and social inclusion, to create high-quality employment and to contribute to the social and ecological transition of our economy.
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INNOVIRIS.BRUSSELS
Stefaan Sonck Thiebaut
From 14:00 to 14:30

Reinvention in the Face of Brexit: how Functional Nutrition Entered a New Ecommerce Market Using Storyblok

Functional Nutrition is growing into one of the UK’s largest vitamin and nutritional supplement retailers, carrying some of the most well-known and well-respected nutraceutical brands. However when Brexit hit, the company had to consider new distribution possibilities in order to continue to serve their international clients. Thus came about Functional Nutrition’s goal to expand its consumer platform Supplement Hub into the Netherlands and internationalize the company through a new multilingual, multi-currency storefront. After difficulties with their previous static eCommerce set-up, Functional Nutrition were looking for a flexible solution that would allow them to adapt their content according to local market needs. Through the support from the Dutch web development agency Story of AMS and the implementation of a headless commerce set-up, Functional Nutrition is now well underway to become the most-trusted health-tech company. Join this conversation between Sebastiaan van Bergen, Partner Success Manager at Storyblok, and Robert van Hunsel, CEO of Functional Nutrition Europe, to find out how the company successfully entered a new international market using Storyblok, the first Headless CMS with a Visual Editor that works for both marketers and developers
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STORYBLOK
Robert van Hunsel
STORYBLOK
Sebastiaan van Bergen
From 14:00 to 14:25

Rethink decision-making to solve design challenges

Every digital product is the result of thousands of decisions. Research and design guidelines provide information. However, they don’t tell us exactly which solution is best. Good decision-making is the key ingredient for turning knowledge into successful designs. As humans, we tend to make decisions based on our gut feelings. This quick conference presents a framework for overcoming cognitive biases and bad habits. Are you ready to transform your design process to maximise the benefit of your investments?
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SMILE
Mathieu Dumont
From 14:00 to 14:25

Data + Creativity in Digital Out of Home campaigns

Given the flexibility over messaging and greater control over targeting, digital out-of-home is gaining popularity among digital teams. In this session, you’ll get to see how marketers across Europe apply data into their digital out-of-home campaigns to localise targeting and their messaging and promotions. Learn which data can be used and how that translates into more relevant outdoor creatives. Get to see how marketers across Europe apply data into their digital out-of-home campaigns to localise targeting and their messaging and promotions. Diederick Ubels is co-founder and CEO of Sage+Archer, the leading European media buying platform for digital out of home. As digital entrepreneur Diederick is committed to drive efficiency, creative innovation state-of-the arts standards in DOOH. In this session, Ubels will walk you through which data can be used and how dynamic creatives can be leveraged in this new media innovation.
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SAGE+ARCHER
Diederick Ubels
From 14:00 to 14:25

The next big shift in social media is already here

TikTok is the new Facebook and paid is the new organic. The world of marketing has been hit by countless storms in the recent years and what worked 2 years ago is far from being effective today. How GDPR, Cambridge Analytica, cookieless world, and financial recession affect online marketing and what to do to stay relevant in the near future? Let’s talk about that.
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KONTENTINO
Bohumil Pokstefl
From 14:00 to 14:25

The impact of freelancing on the digital economy

Among all countries in Europe, there's one ranking where Belgium occupies the 1st place: how hard and complicated it is to recruit. During our session, based on Malt property data and insights, we'll address questions like where are the tech talents? What are their expectations? How to attract them? And how to build teams that help digital leaders deliver on their strategies and ambitions?
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MALT
Malik Azzouzi
From 14:00 to 14:25

Attract & manage a diverse team as a female Entrepreneur in Big Data

How to lead a Big Data company as a woman ? How to evolve as a woman in the Big data domain ? What are the benefits to have a diverse team during a Big Data project ? How to attract female talents in this domain? After a focus on my journey and the Women in Big Data organization. I will share an example of a project we developed with a diverse team and what were the key success factors. Then, we will see some tips & trics to attract female talents and the different path to evolve in this Big Data domain.
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VALKUREN
Valérie Zapico
From 14:30 to 14:55

Programmatic Marketing in a multi-channel environment

Presentation will cover how agencies and brands today must use a multi-channel strategy in order to reach the new digital consumer of today.
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PROGRAMMADS
Jo Delannoy
From 14:30 to 15:00

Ten predictions for influencer marketing in 2023

The $16.4B global influencer marketing industry has redefined the way that brands connect with customers and inform their product purchasing behavior. But how can marketers keep pace with this ever evolving social media landscape and understand which influencers resonate with their audiences? Join Brandwatch's SVP of Influencer Strategy James Creech as he highlights the key trends impacting the influencer marketing industry over the next twelve months and what tools can help you keep a pulse on.
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BRANDWATCH
James Creech
From 14:30 to 14:55

How to increase your media effectiveness by 15%

In a time of reduced budgets and uncertainty, getting the right insights to optimize is more crucial than ever. Attribution and cookie-based tools alone won't help you achieve this. Discover in 30 min how you can easily implement econometrics to increase your media effectiveness by 15%.
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CLICKTRUST
Fabian Van De Wiele
From 14:30 to 14:55

Lead generation: unlock the power of social media

Generating B2B or B2C leads on social media isn’t always easy. Learn how to make Lead Ads more effective in terms of volume and quality.
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SYNAPSE AGENCY
Léna Potente
From 14:30 to 14:55

Case study: How Upthrust accelerated its business growth using Automation

Join us for an open conversation where we will discuss Growth and how to prepare your business for it. From implementing the right tactics to having the right tools, we will see how automation can play a big part in your scaling efforts. Upthrust, a global digital agency who implement growth marketing processes on a daily basis, will share with us their journey and how Soldo came in the picture when their company spending got through the roof.
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SOLDO
Joshua Reichman
UPTHRUST
Nicholas D’hondt
From 14:30 to 14:55

More Women in Tech? Yes it’s possible !

52%, women represent 52% of the European population and yet they constitute only 15% of the women experts in the new technologies sector. The figures are appalling. Fewer and fewer women are going into technology. Yet studies have shown for years that 85% of the new jobs that will emerge are in the digital sector. So what are we doing? Do we continue to offer training courses that are totally unsuitable for women in terms of methodology? Are we still collectively saying that it's a shame to see so few women in tech? No, it's time to take action and put women at the centre of the equation. We may be 52% of the European population, but we are not a homogeneous group. The only common point is that women bear the vast majority of family burdens, which prevents them from investing in themselves. During this keynote, discover how GIRLEEK has trained more than 6,500 women in less than 3 years, how GIRLEEK puts women back to work and/or upskills them by developing an innovative methodology based on the human aspect thanks to online training and work experience. Why are there few women going into tech? What is the problem with the current training courses available on the market? What is GIRLEEK's methodology for reaching women, helping them develop their professional careers and getting them back into employment?
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GIRLEEK
Julie Foulon
From 15:00 to 15:25

Exporting from Brussels? It’s possible with hub.brussels!

Does your company want to expand internationally and export your products (goods and/or services)? hub.brussels can help you achieve your goal. During our talk we will have the opportunity to present hub.brussels' services dedicated to the first steps to export without forgetting some tips and tricks to go beyond the Belgian border. Taking your business to an international scale will be easier thanks to the support of our collaborators all around the world, we will not fail to show you where we are and what we can do for you.
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HUB.BRUSSELS
Florence SKWIRZYNSKI
hub.brussels
Reinout Van Hullebus
hub.brussels
Katia Giovanetti
From 15:00 to 15:25

Digital transformation: how to deal with resistance?

When there is change, there is resistance. That’s why being able to nurture the fear for change into an attitude of acceptance is key. We will share with you some tips to find the best ways of leading your digital transformation as an overall process. And, don’t forget what matters: teamwork makes the dream work!
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EFFICY
Frédéric Lempereur
From 15:00 to 15:25

Measuring success of omnichannel marketing

Quantifying how much your marketing campaigns contribute to your business is a challenge.

Yet it's crucial to create trust and secure your yearly budget.

Join this talk to learn how we tackle this at IKEA

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IKEA
Hugues Ligot
From 15:00 to 15:30

Sovereign cloud demystified for digital leaders

Cloud computing stitches thousands of computers together. It brings unparalleled compute power in a democratic way the world has never seen before. To benefit from cloud computing, we give it our data. But not all data is created equal. Some are more sensitive than others. Organizations are starting to worry how their data in the cloud is used. During this keynote you will discover what sovereign cloud is, and why your organization might need it.
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PROXIMUS
Jetro Wils
PROXIMUS
Thierry Van Nuffelen
From 15:00 to 15:25

Behaviour first: How the psychology of human behaviour is essential to deliver real value for your customers.

In the human centred design process, gaining understanding about customer needs, pains and gains, is an essential step in developing new products and services that customers want. But, what customers say is not necessarily how customers behave, user intentions does not equate to user behaviour. The psychology of human behaviour provides great insights in understanding and analysing how customers currently interact with your products and services. More interesting, psychology of behaviour change provides the techniques, tools and models that guides the development of smartly designed products and services attuned to the desired future behaviour of your customers.When designing new products or services it is essential to incorporate the psychology of human behaviour at the start of the design process. In this workshop we show how we can translate product and service design challenges in behaviour change questions within a human centred design process. Based on the latest research in the psychology of behaviour change we show how these behaviour change questions can be used to develop new innovative products and services.
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PÀU
Dirk Bollen
From 15:00 to 15:25

Influencer marketing in an evolving digital world: the keys of succes

Curious about influencer marketing but overwhelmed by the number of possibilities it entitles? Let me bring you into this fantastic world and give you the primary keys to getting started on your journey. On the program: an update on the current guidelines, a few trends we've identified in the last months and some extraordinary cases from our clients: Fujifilm, Deliveroo and Disney.
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WALKIE TALKIE
Maureen Richard
From 15:30 to 15:55

Growing Your Brand during Economic Ambiguity

How branding can help you through uncertain times.
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GOOGLE
Clara Geerts
From 15:30 to 15:55

“Pro-active or Greenwasher”

Sustainability is hot. We are seeing systemic changes in society. Everyone feels the need to position the brand as sustainable. What role can you play to embed sustainability into your corporate DNA instead of a nice talk. Are you harnessing your organisation's superpower for this? Be courageous, act now, climate change is not waiting. 2dehands/2ememain will share its learnings.
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ADEVINTA
Rick Verkuyl
From 15:30 to 16:00

The evolution of brands: on the path to radical credibility

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ADMIND
Karolina Pospischil
ADMIND
Magdalena Rymarczuk
From 15:30 to 15:55

How Waze is helping brands and retailers to drive traffic & sales in store.

How Waze is helping brands and retailers to drive traffic & sales in store.
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WAZE
Pierre Kalil
From 15:30 to 15:55

How to create a successful content marketing plan

Content marketing sounds easy, but cannot be done successfully without a good strategic plan as a basis. Claudia will share how to build a content marketing strategy from scratch, including tips & tricks from her experience at Brussels Airlines. After this presentation you will go home with tangible tips to build or improve your own content marketing strategy.
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BRUSSELS AIRLINES
Claudia Tluk
From 15:30 to 15:55

How to use LinkedIn as an effective sales funnel, with no budget ? The “Gentille” Méthod

How to use LinkedIn as an effective sales funnel, with no budget ? The "Gentille" Méthod LinkedIn is one of the best places to federate your community and build your personal and brand image. It can be very time consuming, but if done intelligently, it can be a very interesting and profitable funnel for your business. We will see together the "Gentille" technique, the most effective one to capture the heart of your ideal clients.
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WOWO COMMUNITY
Florence Blaimont
From 16:00 to 16:30

From 0 to 1.000.000 trips per month

At Cowboy, we believe the 20 minutes that you spend on your bike every day should be the best time of your day. To achieve that goal, we collect more than 25 data points every second for 1.000.000 trips every month. I will show you how we use it to connect our customers together and push them to ride more.
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COWBOY
Tanguy Goretti
From 16:30 to 17:00

5 ways to make your email marketing more sustainable

With the transition from traditional paper to email, the big sustainability transition seems to be behind us. Although the carbon footprint of an email is not huge, tons of emails with low open rates are still being sent. How do you make the transition to a sustainable email strategy, with respect for energy and your reader? How do you ensure that readership rates remain consistently high and how do you counteract the banner blindness of your emails? In this talk we will elaborate on the behavioural change needed to deal with the email addresses in your database in a more sustainable way. How not to burn them by sending useless emails. But by really focusing on adding value.
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FLEXMAIL
Katelen Perez T’Seyen
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